"Is the most advanced brand gameplay?" Ning Yuan listened and understood, and turned to the last few pages and said, "The purpose is to break the circle?"

"That's right!" Liu Yutong said with a smile: "This is the highest level of star marketing quality and efficiency." ”

"Look at how Estee Lauder plays?"

"Especially the spokesperson structure, from the highest big power, then Chen Kun and Li Xian, and then Wang Kai and Song Zuer. Song Qian, even Carina Lau ......"

"Because mature artists are image-making, and growing artists are sales, nurturing artists can bring social media topics as brand friends. ”

Ning Yuan suddenly realized, and finally understood why luxury goods like to make all kinds of gimmicks, what global endorsements, regional endorsements, brand endorsements, and even good friends have?

It turns out that the things you get from artists in different periods are different, especially in the circle era, it is simply stupid to pin all your expectations and needs on a certain artist!

"In my opinion, materials are not inputs, but investments, and they are killer tools that can help brands leverage and convert fans. ”

"The key is to look good and interesting, if the material is not good, although the money spent is less, it seems that the cost is low, but the income is also reduced, and the gain definitely outweighs the loss. ”

"You see that BTS used to cooperate with Puma, but since signing Fila , because the brand has not found good materials, their fans have complained from Twitter to Weibo, and they can't wait for the circle of friends to scold the street. ”

"Because for fans, which brands are attentive is not only reflected in the sales data, but also in their hearts. Even refined to the point that the closure is pushed, the land is wide, the crew supports, watching the game, and the light show ......"

"If you look at a series of viral videos that Korean Air and SuperM have collaborated on, not only printing the entire image of the members directly on the plane, but also shooting safety promotional videos to create a strong sense of reality for fans. ”

"I'm going out on a plane endorsed by my brother, isn't it handsome?"

Ning Yuan closed the report and looked at the girl in front of him again, it felt amazing, there were two completely different temperaments in her?

has not only the madness and persistence of the girl in the fan circle, but also the courage and bloody nature to fight for idols......

After all, he was born in a media class and has economic and business acumen far beyond his peers.

"Why do you look at me like this?" Liu Yutong saw the male god staring at him, and said with a flushed face: "It's all theory, the key is to rely on actual combat, and many details determine success or failure." ”

"Listening to your words is better than reading a book for ten years. Ning Yuan said seriously: "Today you made me completely impressed by the girl in the fan circle!"

"Hey, we can't talk about our suffering. Liu Yutong was stunned for a moment, read a lot of things from Ning Yuan's sincere gaze, lowered his head, and sighed: "It's not easy to persist for so many years!"

"Why do you like Brother Four?"

Hearing the male god ask, Liu Yutong came back to his senses and said with a smile: "What attracts me the most about my brother is his character, I believe that many fans like him have the same feeling, because he never caters to this world!"

"He was the least talkative one in the group, he didn't laugh when he didn't want to laugh, he didn't talk when he didn't want to talk, it was so cool. ”

"In this era, many people can't help themselves, say insincere words every day, do jobs they don't like, but they are helpless, how many dare to really be themselves?"

Ning Yuan couldn't help but nodded, it is indeed good to say this, at least people are doing things in a down-to-earth manner, producing works with their hearts, without any scandals and hype, which is already commendable.

No wonder Tmall chose him as a spokesperson!

What's more, his excellence is also convincing, and he belongs to the kind of idol who has real talent and learning. Not only is the handwriting good, but the dancing is also very good, and the acting skills are also awesome. ”

"You can see a lot of brilliance in him, and it will also make you disciplined and better. I started practicing calligraphy two years ago, one time a week, and I still keep clocking in every week, isn't this the power of idols?"

"In my heart, he is like a beam of light, and he can give you strength when you encounter injustice and unsatisfactory in real life. So out of the mentality of protection and companionship, I hope to do my little bit of strength, so that he can always be himself and maintain that independence. ”

Liu Yutong raised his head violently, staring at Ning Yuan with burning eyes: "Since listening to your speech, hearing your audio in the Himalayas, I have seen his shadow on you!"

"Me?" Ning Yuan was a little embarrassed to touch the bridge of his nose and said, "Can I compare with others?"

"It's true that you can't now, but ...... future" Liu Yutong said with a straight face: "As long as you are willing to work hard and persevere, hope is always ahead!"

Ning Yuan stood up, took the initiative to stretch out his right hand, and said sincerely: "Welcome to join the Ear Catching Workshop!"

Liu Yutong slowly stood up, also stretched out his hand, and said seriously: "I won't let you down!"

The two looked at each other and smiled, sat down again, and reached a cooperation Ning Yuan also relaxed, and asked with a smile: "How to operate next?"

"Himalaya, haven't you officially signed a contract? Liu Yutong also said politely: "The next step is to give me full authority for Weibo, and you provide materials every day, whether it is photos or copywriting." ”

"The goal is to make my brother's fans slowly like you, discover the common ground between you, and use Aiwu and Wu to attract them all and become our fans!"

"After all, 80,000 people is insignificant to my brother, but it is definitely a treasure for you, as long as you can make good use of ......"

Ning Yuan nodded directly without saying a word, good guy, 80,000 true love fans!

"Of course, we can't rush to dig the foot of the wall, and our support is also divided into two kinds. One is to maintain his popularity, and all kinds of data rankings are a small part of online support. ”

"Every star has a super talk named after him, this super talk is like a tribe, and the people who like him are gathered in it, which is a base camp. ”

"Each fan will have their own title, and different levels will have different titles. For example, level 1 corresponds to junior fans, level 8 corresponds to loyal fans, and I am a level 12 fan in Qianxi Chao's words. ”

"Level 12 requires 6,000 XP, and to reach level 13, you need 10,000 XP. You need to save every minute, and stick to doing tasks every day, to put it bluntly, it is brainwashing. ”

"The highest level is level 18, 300,000 experience points, and as long as it appears, it is a proper spiritual leader. Even if you belong to a small group of people who are particularly loyal among the tens of millions of fans of idols, there is a great existence that is worshiped by tens of thousands of people. ”

Ning Yuan has some sense of accomplishment, as if he is playing a cultivation game, not to mention idols, even if he mixes to a certain level in the fan circle, he is a high-profile existence.

"Keyboard fans are nothing, they are all student parties. True love fans must spend money to support, they are the sweets. Every year, the major stations of idols will come out of the peripherals, because my younger brother has a lot of stations, so I will buy the peripherals of each station. ”

"Every magazine will also be collected, and if you can't buy it before, you can buy it from others with extra money, not to mention endorsements, what shampoo and shower gel, boxes and boxes are moved home. ”

"When "Young You" was released, I went to the theater eight times to watch it!"

Ning Yuan is drunk!