Shenzhen, the first stop of the promotion of "Lucky Key".

The film was made in Hong Kong, and the publicity team used the pan-Cantonese-speaking area as the first roadshow to promote it.

Ning Hao is seriously communicating with the media on the spot, and they are very concerned about "No Man's Land".

""No Man's Land" can't be released after filming, how do you explain to the investors, how do you explain to the actors, and how do you explain to yourself?"

"At the meeting, you can't go on today, but you will go on tomorrow, and there will always be. We're coordinating schedules, and we don't want to demonize censorship, there's no need, everything is natural, there's no need to dramatize things. ”

"After experiencing No Man's Land, do you try to test the "limits" step by step when creating?

"No, I'm not a guinea pig for experiments, I think what I'm interested in is very important. Whatever I'm interested in at each stage, I'll study this and do it well. ”

"When it comes to the current mainland market, a group of young directors is rising rapidly, are you under pressure?"

"What's the pressure on me? Anyone can be a director, just like anyone can be a writer, it's not a special specialty, or some monopoly of power. Anyone can be a painter, but whether anyone sees it or not is another matter!"

"Nowadays, the age group of mainland audiences is getting younger and younger, will you consider the preferences of the post-85s and post-90s generations and make compromises?"

Ning Hao: "Don't worry, it's not that people don't have enough brains, why can't they understand you! Why do you say that one generation is not as good as the next? Why do you say that? It must be stronger from generation to generation." What is not as good as the past, so what is the strength of life. There is no compromise or compromise, because there is no opposition at all, I am discussing issues on the basis of reality, and they are people who live in reality, and there is no antagonism, and there is no compromise. ”

This is an interview before the official screening of "Lucky Key", and after the release of the film, the question becomes: "Why isn't the movie a multi-line narrative?"

"This script is not easy to make into a multi-line narrative, so I didn't make it..."

"Is it a breakthrough?"

"It's not called a breakthrough, in fact, it's a good job in this business, and it's all innovative. Otherwise, it's called creation, not work. There is an element of innovation in its own nature. But it can't be a simple analogy, I shoot the same type of thing without innovation, formal innovation does not actually solve the fundamental problem, in each work you can find new things and convey new concepts, information, this is particularly important. It's progressive for yourself, it's new for the audience, and it's best to strike that balance. ”

"Then how much box office do you think this time will be?"

"Actually, I haven't been too familiar with the box office hits, I've talked to Mengxi, Xu Zheng, and Yang Qing, and they don't understand very well. I've always focused on the movie itself. I'm a filmmaker, focusing on the film itself, and why it sells well is a complex reason that cannot be understood from the perspective of the producer. ”

After five games in a row, the first day of publicity finally ended.

Ning Hao and Huang Bo were tired and didn't want to speak...

Compared with Huang Bo, Ning Hao was a little nervous, after all, the 20 million funds of "No Man's Land" were messed up by him.

He also wants to come back through "Lucky Key".

It's been two years since the last blockbuster "Crazy Racing"...

Then, Zhao Jinsong's phone called: "On the first day, 23 million..."

"What about word of mouth?"

"The word-of-mouth is very strong, with a Douban score of 8.1 points, a Time.com score of 8.2 points, and the first-day box office plus such a strong word-of-mouth, our publicity department thinks it is at least 300 million!"

“...”

Ning Hao finally breathed a sigh of relief...

Huang Bo saw him hang up the phone and quickly asked, "How is it?"

"23 million on the first day!"

“... Yo, yes..."

It's really okay, domestic movies, even if they add Hollywood blockbusters, there are not many that surpass "Lucky Key" at the box office on the first day.

Definitely no more than ten numbers!

......

Box office performance after "Lucky Key"...

It's not a 'can' that can be defined at all.

Not to mention the market estimate, it directly broke the expectations of Mengxi Company!

After its release, it quickly swept the country.

It's not an exaggeration, "Lucky Key" single-handedly raised the popularity of the entire schedule, on March 12, the market closed at 37 million, and on Sunday, March 13, the market actually surpassed Saturday, 38 million!

Entering the working day, the market is still about 25 million...

That's right, Lucky Key has a 90% share!

The box office in the first weekend was 90.5 million, and the box office on the first working day was 22.5 million, breaking 100 million in four days;

More than that!

broke 200 million in seven days, and on the tenth day of release, the box office has already reached 320 million...

Not only that, but it still reported more than 18 million in a single day.

It's so exaggerated, when a movie, especially a comedy genre, sets off a movie-watching frenzy, the crowd that can be pulled is unimaginable!

On the eleventh day of release, the film schedule was reduced from 55% to 30%, almost halved, because the Hollywood blockbuster "The Battle of Los Angeles" was released.

......

Airport, sunny.

A black Mercedes van was parked on the side of the road.

Shen Mengxi was sitting in the car, and he was waiting for someone.

There are not many people who can let him drive in person, except for Liu Yifei, of course!

The young lady flew back to China from Canada.

Why Canada?

Because the actual shooting scenes of "Rise of the Planet of the Apes" are basically in Vancouver, Canada.

The reason why Twentieth Century Fox chose Vancouver for filming is not because of the beautiful environment, but because of the tax refund!

Vancouver gives up to 40% tax rebate to big Hollywood productions...

The studio is definitely willing to shoot over there, as for the director's opinion, it doesn't matter, even if it is a big director, the studio will give you an extra two weeks of cycle or give you more money, and it will agree!

Shen Mengxi is looking at the box office, the box office of "The Battle of Los Angeles" was 23 million on the first day, squeezing out "Lucky Key" and winning the single-day box office championship...

The single-day box office of "Lucky Key" dropped to 14 million...

It's not bad, but Shen Mengxi is quite speechless!

Why can a movie with the main theme of the US military, "The Battle of Los Angeles", be released on more than 5,000 screens in China?

Someone gave a bad review, saying that the plot was too thin, and a bunch of people said, 'Such a cool movie, you still have to find the core?'

didn't find the core, just said that the plot of the movie was too thin!

Isn't that okay?

Why do American blockbusters have preferential treatment?

As for a broken movie like "The Battle of Los Angeles", "Independence Day" in 95 is a routine like Nima, and 15 years have passed, and I still step on this routine...

In the end, another hero saves the planet...

"The Battle of Los Angeles" is not a typical Hollywood war movie, at most it is a brainless cool movie!

What is a typical Hollywood war movie" - "Bomb Disposal Unit", "Lone Survivor", and "Outpost" are very typical.

Specifically, Hollywood war movies are becoming more and more obscure, and directors focus on the complexity of the characters rather than the war itself, and there is no shortage of good and bad guys who understand each other, but there is a lack of clear opposition between good and evil and retribution, which intentionally or unintentionally weakens the justice of war.

Why?

Because the creators themselves do not know whether the act of war is just!

Reflected in the audience's experience, the complex narrative is tiresome, and the sense of substitution and enjoyable experience from the victory of good over evil is interrupted.

It is normal that the antagonism between countries has intensified, and it is inevitable that countries will take sides.

This makes it increasingly difficult for audiences in different countries to accept the image of foreign heroes, just as Chinese audiences will become less and less likely to buy the main theme of the United States.

Therefore, "Wolf Warrior 2" and "Operation Red Sea" have become very popular in China!

But these are things that are five or even seven years later, and now Hollywood blockbusters, regardless of whether the reputation is good or not, once they are released in China, at least 30% of the films will start, and the box office will be more than 100 million in the first weekend...

Because there is an audience.

The audience is willing to watch this kind of film.

It is impossible for the theater chain to cut the film, and the attendance rate is very high...