Chapter 236: Shake Your Hands (Wan Geng Asks for a Monthly Pass)

Colorful night.

Fang Nian took a taxi back to the South Building Community and sat on the sofa in the living room for a while.

At present, the 'greedy fun' can still get its hands on the legendary page game.

In October, which is not the hottest month for the most gamers, the daily turnover is still on an upward trend, basically stable at the area of 3 million.

This gives 'greedy fun' more capital to make trial and error.

For example: Demon Domain Page Tour.

Thinking about the current income of the Demon Domain page game and the data mismatch, Fang Nian suddenly said to himself.

"With so much money spent, you can't even hire someone who doesn't even count as a stooge. ”

Fang Nian is not going to interfere in the operation of the Demon Domain web game.

Including Guan Qiuhe's vaguely revealed the idea of hoping that Fang Nian would help set the tone of the operation tonight, but he was also euphemistically blocked back by Fang Nian.

On the one hand, it is unnecessary, and on the other hand, Fang Nian wants to see the 'greedy and fun' mules and horses......

............

At about 9 o'clock, Fang Nian received a QQ message from Lu Weiyu.

"How did you spend the weekend?"

Fang Nian: "I sat in the library for two days. ”

Feed the fish: "Ah, you still work so hard~"

Fang Nian: "You're not afraid that the gap is getting bigger and bigger, right?"

Feed the fish: "Don't discourage me! I didn't expect to catch up with you." ”

Fang Nian: "Rest early, don't be too tired." ”

Feed the fish: "You too, [/Kiss emoji]"

“......”

Although Lu Weiyu specifically avoided meeting with Fang Nian, she did not avoid contact, but reduced the frequency.

Control to a level that can be considered to be in love.

In fact, this is not another kind of beauty.

............

On Monday the next day, Fang Nian plunged into the study pile.

As time passed, Fang Nian's understanding of Fudan became more and more enriched.

In addition, Fang Nian also got acquainted with several girls in the same discussion group.

Probably because there is Su Yi, a person who likes to talk very much.

She belongs to the people who are innocent inside and out.

I can't hide anything.

The reason why she likes to talk to Fang Nian was because she admired Fang Nian's college entrance examination results at first, and now she ......

She's a Yan dog, although she hasn't come up with the word yet, but that's what it means.

"Fang Nian, have you dropped out of class?"

As usual, there must be a class on Monday where all the philosophy classes are in class, and when he saw Fang Nian, Su Yi turned around and asked.

They were discussing withdrawing from the class.

Let's put it this way, it's all because I was too young when I first entered college, and I felt that I was awesome and could handle any subject.

Halfway through the semester, I tasted the bitter fruits, and many of them couldn't be done.

Hearing this, Fang Nian replied, "No." ”

Gao Jie on the side said: "Fang Nian's course selection is very reasonable, I heard that he is still taking the course of finance, how can he be the same as you stupid girl." ”

That's right......

Su Yi is one of the people who relies on his youth and thinks he is awesome.

I chose a lot of classes.

Su Yi snorted: "I will definitely take fewer classes next semester." ”

Looking at these carefree college girls, Fang Nian thought of Lu Weiyu who forced him to mature again.

In comparison, Lu Weiyu is actually not much older than Su Yi and them.

Fang Nian is the youngest in the philosophy class.

Just like Su Yi, who looks cute, it is said that her birthday is in January, and she is nineteen years old in the blink of an eye.

and Gao Jie, who just passed the summer vacation on his nineteenth birthday.

And Lu Weiyu is not yet twenty years old.

Thinking about it, I sighed in my heart.

"So, I want to use you to describe my yearning. ”

“......”

............

............

On Wednesday, October 28th, on the morning, Zhou Dongsheng and others discussed and approved the new operation plan of the Demon Domain Web Game.

In order to cope with the situation that has continued to languish since the launch of the game.

Wen Ye attended on behalf of Fang Nian as usual and recorded the minutes of the key meetings.

Then he ran to a small restaurant near Fudan and found Fang Nian, who was quietly idle.

Fang Nian made a gesture and said in a low voice: "Let's talk while walking, don't delay the boss to do business." ”

Wen Ye sighed.

After leaving the small hotel, Wen Ye and Fang Nian walked on the way to Fudan, when the autumn wind blew and the fallen leaves fell.

"Mr. Fang, the meeting mainly redetermined the operation and promotion plan, which was divided into several steps. ”

Wen Ye said slowly in a soft and glutinous voice.

"The first step, according to the model of the legendary page game, will be prepared in advance of the advertisement online, according to the previous market research data, this time the star is for a younger group. ”

"The second step is to follow the model of the legendary web game and comprehensively roll out the soft advertisements of various channels, this time in the form of direct promotion, which is different from the previous ones. ”

"The third step is to borrow the traffic orientation of the Demon Domain terminal game to guide players. ”

"The fourth step is to launch the first round of questionnaires, comprehensively collect players' opinions, and simultaneously launch the product to improve the experience. ”

"The fifth step is to carry out the donation activity. ”

Speaking of this, Wen Ye paused: "This is a specific operation strategy, what Mr. Zhou means is that it is not suitable to launch excessive advertisements for the time being, which will have counterproductive results." ”

Fang Nian basically agreed with this operation strategy, and groaned slightly, but still asked more: "What is the operating expense budget this time, and do you have any expectations for expected revenue?"

Wen Wen quickly replied: "The budget is four million, and the expected benefit is 12 million in November." ”

"The main cost of the budget is on the third step;

According to the forecast assessment, the current number of registered users has exceeded 400,000, and according to the best turnover, the number of registered users will increase by 800,000 in the next month to achieve the goal. ”

Fang Nian didn't squeak.

Counting the licensing costs, development costs, operating expenses, and advertising costs before the game was launched, plus this budget, the current cost of 'greedy fun' on the Demon Domain web game has reached 16 million.

Moreover, the contract method of game authorization is not a one-time buyout of the licensing service like the legendary web game, but a turnover share of the licensing fee + 12%.

is also because it is an exclusive license, and the licensing fee is higher than the more popular legend, which cost seven million.

This cost is not high, the game Demon Domain was only launched in 2006, and if it weren't for the 12% turnover share, this contract would not have been negotiated at all.

That is, as it is now, the best outcome is that it is possible to start turning a profit by the end of December.

But it is also necessary to take into account the normal operation investment in November and December......

Seeing that Fang Nian was silent, Wen Ye also quieted down.

After walking for a while, Fang Nian suddenly asked, "What was the daily flow of water according to yesterday's rough statistics?"

Wen Ye flipped through the notebook in his bag, and then replied: "According to rough statistics, the daily turnover of the Demon Domain Page Tour yesterday was 57,000. ”

"What about the legendary?" Fang Nian asked again.

Wen Ye replied: "More than 3.19 million." ”

As Guan Qiuhe said, the turnover of the legendary page game has basically stabilized at more than 3 million per day.

The whole month of October is likely to be the highlight of the legendary web game, and the monthly turnover may exceed 120 million.

Although there are factors in this 11th long holiday operation, the overall performance in the following month is still very good.

However, it is clear that the forecasts of the relevant departments of the company are basically consistent with Fang Nian's views.

What will inevitably follow is decline.

To use a more easily understood example, it is:

The total amount of passion is limited, it will remain very high at the beginning, slowly decrease, and finally sink to the bottom.

A more detailed example is: for example, Fang Nian serialized a book at the starting point, and the first time it was uploaded was always the highest reading enthusiasm of readers, and as time went by, the passion faded, and finally the number of subscribers decreased until no one ......

Therefore, the company's senior management, including Guan Qiuhe, will be more attentive to the operation of the Demon Domain web game.

An old saying can explain the thoughts of all this: people who have no long-term thoughts must have near-term worries.

When he walked to the south gate of Fudan, Fang Nian said: "Okay, you go back to the company first, and there is good news to tell me after the promotion starts in the afternoon." ”

Wen Ye nodded and left.

She came by car, and it was the Phaeton that the company allocated to Fang Nian to use.

There is a saying that the cost of public transport is too high for a more efficient work situation.

Of course, if Fang Nian can go to work directly in the company, it will save more time.

But obviously, whether it's because of a lazy dog or because of going to school, it's unrealistic.

............

Soon after Wen Ye left, Fang Nian received a call from Guan Qiuhe.

Guan Qiuhe said straight to the point: "Wen Mi should have told you, do you have any ideas?"

"No idea, the promotion method and strategy are normal. Fang Nian replied.

Guan Qiuhe groaned slightly, and said strangely: "I don't think you seem to have any other ideas." ”

"I don't have any ideas about the current Legend and Demon Domain pages. Fang Nian said in a calm tone, "I'm thinking about the strategic aspect, but it's not specific yet. ”

After a pause, Fang Nian said again: "Let me say more, Mr. Guan, you should gradually change your perspective now, and your eyes should be on the long-term strategic direction of the enterprise. ”

After the due diligence was completed, the executive vice president, who was directly responsible for Guan Qiuhe, had already taken office.

Today is the second day of work.

Guan Qiuhe was stunned for a moment, and then slowly spoke: "I need to think about it again, can you talk about what you are thinking about now?"

Fang Nian said simply: "It's not complicated, just what you said before, the game industry is a sunrise industry, whether it's a demon domain or a legend, it's not necessarily, and even web games are not necessarily a good development direction, especially now that the market seems to be swarming with web games." ”

Guan Qiuhe's reaction was very fast: "Do you want to say that if everyone in an industry is chasing after it, it will enter the mode of fighting competition." ”

Fang Nian raised his eyebrows, and said in a snorting voice: "Sister He is amazing, yes, yes, that's what it means." ”

Guan Qiuhe didn't pay attention to this stubble, pondered for a moment, and said, "I'm still a little ignorant, I still need to recharge." ”

Fang Nian agrees with this point of view.

As enterprises change from a small workshop model to a larger one, entrepreneurs must continue to learn to adapt to the new situation after entering the formalization.

............

At two o'clock in the afternoon, the promotion of the Demon Domain page game was launched in an all-round way.

Similar brainwashing advertisements can be seen through many web pages.

At the same time, the advertorial advertisement is spreading, and there is a feeling of great momentum in the online world.

Fang Nian, who had just finished a class, took out his mobile phone and learned about the information through the web page.

I saw some discussion threads.

There is still a percentage of players participating.

"I don't think the magic domain is also out of the web version, I don't know how the experience is. ”

"It's okay, but personally, it's not as smooth as the legendary web game. ”

"Recently, it seems that there are more games on the web, and the new games are much more convenient to play, so you don't need to install them. ”

“......”

However, the popularity is far less than when similar promotions were made on the previous legendary page games.

Fang Nian looked at it, the situation was very good, and said calmly.

"It seems that I am still very suitable to be a shopkeeper. ”

The extra time is naturally a good experience of every second of life's gifts.

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Break the bowl and ask for a subscription to a monthly pass.