Chapter 4: The Pride of the University of Southern California
"Script!"
Helen frowned, flipped through the thin few pages of the script in front of her, and spent a few minutes reading it, then she glanced at the budget again.
"There will be no film company or investor investing in such a script. ”
"Even a creditworthiness loan from a bank will not be approved. ”
Although she has never been a producer or director, the script in front of her can still be seen to be too ordinary, and it may not be much better than that experimental short film.
Three film students travel to a small town to investigate the local legend of witches and prepare to make a documentary, but mysteriously disappear soon after.
Such a boring content is destined to be unattended, and the poor shooting cost, the quality of the film can be imagined.
Only some novice directors would write such a boring script.
Even if it is actually filmed, at most, like many experimental films, offline videotapes will be directly released, and there will not even be a chance to release offline videotapes.
"Hollywood has a lot of funding channels, but that's how some of the big companies work, and you're obviously not one of them. ”
"What's more, the script in front of me seems worthless to me. ”
Helen stared down at the script on her desk, seemed to think about it, and finally shook her head.
Regarding Helen's attitude, Ryan has been prepared for a long time, and the film "Blair the Witch" is not intended to win with the plot or the film itself.
Perhaps, this can change your perception. ”
As he spoke, Ryan put another plan for the advocacy camp in front of Helen.
If it weren't for the cumbersome process of applying for a bank loan, he wouldn't have come with a promotional plan to impress Helen.
Video promotion and marketing plan!
The words on the file bag made Helen frown, and she didn't want to waste any more time, but she still opened the file bag and flipped through it.
However, the content in it surprised her, and she was deeply attracted after just reading the beginning.
Such a unique propaganda model is as dazzling as a meteor, as if it is unbridled, and people dare not imagine.
Even in Hollywood, there has never been such a way of publicity.
Or it can be said that this film promotion plan has created a new publicity model for Hollywood.
Even, in Helen's opinion, it is a pity that such a perfect film promotion plan is used to promote such a film.
With an indescribable complex emotion, Helen finished reading the propaganda plan in her hand, and was silent for half a moment before she spoke.
"It's a crazy way of publicity, but it has a certain feasibility, but!"
However, this kind of propaganda will definitely detonate public opinion, and even once the matter is exposed, it will usher in countless angry media and fans, and they will tear you to pieces. ”
Ryan smiled and said nonchalantly, "Infamy can sometimes be regarded as a way to become famous. ”
"What's more, I didn't plan to sign it in the first place, and I'm not a member of the directors' union anyway. ”
"Besides, at least it shows that my publicity plan is very successful, isn't it!"
Such an infamy, at least for the time being, is not something he can afford.
Helen took a deep breath and said, "It's really good. ”
However, this kind of publicity is likely to affect the reputation of the distribution company, and I am afraid that the future distribution channel of the film will be a little troublesome. ”
Ryan spread his hands and said, "I don't think anyone will refuse dollars that can be easily obtained." ”
There will never be a bottom line for Hollywood distribution companies to go offline, and various publicity and hype methods are also emerging.
Even if he lowers this downline by a large margin, it is still nothing, and the issuing company will only appreciate it, not reject it.
"Helen, don't you know a small distribution company!"
If you are a large distribution company, you may also think about it, but a small distribution company does not need to think about these things at all.
"Besides, it's perfectly possible to register a new distribution company and push it to the front to receive the cheers of the media and fans. ”
In the previous life, Artisan Company, the distribution company of "Blair the Witch", chose to push the director and actors out together to meet the anger of the media and countless fans.
Artisan companies are hiding behind the scenes, pushing away the negative impact.
Naturally, he will not choose this method, so in order to calm the anger of the media and fans in the future, the only way to do this is to push out the distribution company or the leading actor of the film.
"It's very well prepared. ”
Helen nodded, a newly registered publishing company, obviously a very good shield.
But for now, that's just talk.
"It looks like we need to sign a formal brokerage contract. "Helen knows that the most important thing for a publishing company is profit, not reputation, and as long as there is enough interest, none of this will be a problem.
Most extras and crew workers don't actually need to sign a formal agent contract, and for them, the agent generally acts as a middleman, rather than a real agent.
Only actors with real potential will be signed by the agent and cultivated with their own connections and resources.
At this time, in Helen's eyes, Ryan already has the value of cultivation.
Don't underestimate the value of a director, especially for agents, the director is only worth more than an actor of the same level.
"I've been prepared for that. Naturally, Ryan would not refuse, anyway, he had already received a termination request from his previous agent a few days ago, and he signed his name very happily.
"But on the banking side!"
Before he finished speaking, Helen refused the bank loan and said: "The bank loan procedures are cumbersome, and there is no benefit to this film." ”
"Forty thousand dollars isn't a lot anyway, I can lend it to you privately. ”
In addition to the publicity plan, the most important thing about "Blair the Witch" is the need for secrecy, but there are many approval procedures for bank loans, which is not conducive to secrecy.
"I have one condition, though. ”
"Several of the main actors in the film need to be selected from the actors under the Star Company. ”
As Ryan used to say in his previous life, there is no free lunch in the world, such an opportunity to become famous, Helen naturally will not miss it, and infamy is sometimes a kind of fame.
"No problem. ”
Ryan agreed without even thinking about it, anyway, the protagonists in the film don't need any acting skills, as long as they are young enough.
"But they must sign a non-disclosure agreement, and they must not appear in front of the media and fans until the film is officially released. ”
"It's better to travel to a country in Africa for a while and then come back. ”
Helen didn't refuse, and even if Ryan didn't say it, she would.
Next, Helen personally prints out a broker contract for Ryan to sign.
The two of them discussed some of the important issues related to the distribution publicity.
After all, Ryan is not familiar with the Hollywood process, and many details need Helen's help to add.
"The distribution company is the key to the success of this film, so you have to choose the right distribution company. ”
"At the same time, you have to be mentally prepared that even if your promotional plan is perfect, the issuing company may still not pay too much. ”
Helen felt the need to caution against overestimating the harshness of the issuing company.
"Even the same is true of the publishing company I talked about. ”
All Hollywood film companies, distribution companies, theater chains, or producers, directors, investors, etc., are profit-oriented.
In the face of a second film shot by a recent USC film graduate, even if there is an almost perfect publicity plan, it still does not pay too high a price.
In Hollywood, the distribution company is the one who makes the difference.
"I've seen the miserliness of distribution companies these days. ”
Ryan made a helpless gesture, and at the same time looked at Helen with some curiosity, and asked, "What is the publishing company you are talking about!"
Helen picked up the coffee on the table, took a sip, and said as if very casually, "Twentieth Century Fox." ”
"My parents had some friendship with George Lucas, and I could try to ask him to recommend it to someone in the distribution department of Twentieth Century Fox. ”
Ryan looked at Helen with a calm face in surprise, and subconsciously blurted out, "Star Wars!"
George Lucas!
The father of Star Wars, one of the four major Hollywood directors, the founder of Lucasfilm, the founder of Industrial Magic, the former owner of Pixar Animation Studio, and so on.
George Lucas is a household name in the United States, with far-reaching influence far beyond outsiders can imagine, and has a very good cooperative relationship with Twentieth Century Fox and Paramount.
There have long been rumors in Hollywood that George Lucas intends to reboot the Star Wars series, which has made many distribution companies look forward to it.
It is conceivable that with George Lucas's recommendation, as long as the content of the film is not too bad, Twentieth Century Fox will definitely not refuse to release it.
"I guess there's only one George Lucas in Hollywood. Helen said softly.
"Twentieth Century Fox!"
"This is the small distribution company you talked about last time!"
Ryan muttered under his breath, then stared at Helen with his eyes shining brightly, eager to lean his whole body up, and at the same time showed a smile that he thought was bright.
"Dear Helen, can you introduce me to the famous Senior George Lucas. ”
"He's the pride of our entire USC. ”
Helen gave him a faint look and said nothing.