0246 [The Most Profitable Thing]
The last item of the bull inventory is how much money you still have, as well as the composition and proportion of income since last year.
The brand endorsement received 1.6 billion, and the receivables were 1.6 billion. This is just the brand endorsement fee of the Coolwalker 5700. And the 0.8 billion of them belongs to last year's endorsement fee, and the other 0.8 billion belongs to the down payment of the next three years.
The total revenue from book distribution was 1.8 billion. Among them, the net income of the reprint of "The Anthology of Niuer Wang" was 0.9 billion, and the net income of "Saidek Balai" was 0.9 billion. In fact, if "Saidek Bale" is purely commercial, the income can reach nearly 200 million. However, because the book was an urgent social task at that time, the governor's office gave up a lot of commercial interests in order to quickly cover the entire network, which led to a great reduction in Niuer's actual income.
At the beginning, Yang Lijing asked Niu Er for his opinion on this matter, and Niu Er said on the spot out of righteous indignation that he could not make a penny...... As long as it is issued as soon as possible, it will be quickly delivered to every Yizhou person. The Governor's Mansion still fought for the greatest interests of Niuer. Niu Er even thinks that this 09 is a windfall.
The singles and album releases achieved a total revenue of 1.7 billion. Among them, the revenue from downloads on the whole network was 1.6 billion, and the album sales were 1.1 billion. Niu Er stared at the two numbers for a long time.
In fact, his time and energy on songwriting is relatively the least, but the income is almost the highest.
Yizhou's music network is aimed at the entire region, which means that in addition to being blocked and excluded by the Shenzhou mainland, fans from all over the world can log on to the website to listen to or download songs. The cost of fans downloading each song is two yuan, after removing the channel and distribution fees, Niu Er sings and even arranges the music as a songwriter, and the income of each downloaded song reaches about 14 yuan.
Proceeds from album sales are similar. After deducting the cost of production and distribution channels, Niuer's income per album is about 6 yuan to 8 yuan...... The release of the album is limited by distributors and channels, mainly concentrated in the Chinese region of Shenzhou. If all the channels in China's inland are opened up in the future, this income can be doubled several times.
The concert revenue was 1.6 billion. Among them, Niuer's net ticket income is less than 20 million, because the maximum capacity of Yizhou's singing venues is only about 10,000 people, and the average price of each ticket is about 400 yuan. Niu Er's only concert tour in Yizhou last year only traveled to four cities and sang a total of 12 times.
Venue rental, facilities and equipment rental and purchase, as well as huge personnel expenses, led to the concert revenue becoming his least profitable project. However, the advertising revenue during the concert reached more than 100 million, which Niu Er did not expect at all.
Niu Er's last income is the movie "The Ballad of Yunshui". This revenue consists mainly of screenwriters, original music and starring actors. The script was bought out by the investment company, and Niu Er received 6.2 million. There are less than two million original music, which is almost negligible. The salary of the male lead actor is the highest in the whole crew, but it is only about 8 million and less than 10 million.
So far, the net income of this movie Niu Er is less than 20 million. As for the follow-up music single release, there will also be some income, but Niu Er no longer cares about it, and even negligible.
At the end of the inventory, Niu Er calculated that last year's net income was nearly 700 million, and the total expenditure was less than 200 million. Among them, the purchase of helicopters, the construction of Sakura Villa No. 2 and the purchase of a house in Shenzhou are the three major items, and the other small items can be ignored for the time being.
Therefore, Niu Er currently has nearly 600 million cash at his disposal.
After such a combing, Niu Er found that the most money-making projects last year turned out to be brand endorsements and advertising. The most profitable and cost-effective physical project is still the song singer-songwriter. Then there are bestsellers, and finally there are scripts and acting movies.
Then Niu Er carefully analyzed the cause and effect relationship.
Brand endorsement comes from the artist's fame and traffic. Taking the Cooler 5700 as an example, Toyota's headquarters and Yizhou sales center paid attention to and even favored Niuer, mainly from the sensational effect caused by Niuer's book publishing in Yizhou and the release of those singles. As for the huge advertising revenue during the concert, it also comes from his own fame and traffic.
After "The Ballad of Yunshui" won several awards at the Golden Horse Awards, those endorsement projects that flocked to it were also based on their increasing popularity......
Niu Er finally concluded that the most cost-effective income is actually brand endorsement. The second physical project is the highest singer-songwriter. Then there is the creation and publication of best-selling books, and finally the making of films......
Of course, as an artist, the value of advertising endorsement depends on the artist's fame and traffic. Fame and traffic come from his own accumulation in music, film and television, as well as best-selling book creation.
So he came to the conclusion that no matter how much he earned, how little he earned, these aspects should not be wasted. Bestsellers will continue to be written,
Pop music still has to be written and sung, and movies have to be made......
Of course, writing songs and singing is undoubtedly a big head. The audience is the largest, the popularity is the fastest, and your fame and traffic will increase simultaneously. With film (including script writing) and best-selling book creation as the two wings, it may be the main work arrangement or strategy in the coming period.
After combing through this, Niu Er thought of one last question. That is, the people who still live in Sakura Villa and are connected to their broken bones.
Emmett, Xu Xuanxuan and Xu Peiqi, as well as the fish he raised, including Zhang Ziyi, Lin Qingxia and Yang Mimi, and even Yang Lijing and so on...... These people are not only the fish in his pond, but also the entertainers or reserve entertainers.
When he gathered these people around him, Niu Er didn't have any clear plans. It's just that subconsciously he doesn't want these little cabbages to be arched by pigs...... If you want to arch, you should also arch first.
However, things have developed to this point, and if there is no more relatively mature development consideration for them, Niu Er will feel that it is wrong. I can't stand them, and I can't seem to live with myself.
They need to become famous, start a family, and make money, and they can't support them for nothing, right......
However, from the beginning to the present, Niu Erdan has never had the idea of opening a company or a studio. thinks that those things are too laborious, and it is better to be a relatively free artist. The current situation and some foreseeable people or things, it seems that if you don't engage in an entity, many things are not easy to operate, and you can only be in a state of asking for help.
With these problems, Niu Er accompanied his parents to go around in a big circle in the land of China, and when he passed through Yuecheng, Niu Er asked Niu Dad and Niu Ma to go back first, and he wanted to visit someone in Yuecheng before going home.
Regarding his private affairs, or future development, and even the individual major events he has sorted out, Niu Er wants to listen to Ma Huang's opinions or suggestions first.
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