(About the shares changed a little, was complained about ... ）

Nowadays, the video industry is still in the stage of staking and staking many prescient bigwigs feel that they will be users first, and when the users are almost done, let's talk about profits!

Then Youaiteng's total loss in 2017 reached 10 billion, in 2018 it lost 15 billion, and in 2019 this figure rose to nearly 20 billion, of which iQiyi lost 10.3 billion!

The reason is that the content investment is too high!

Our video sites are all from free, which is destined to be a free viewing + advertising profit model at the beginning, which is actually very stable

However, when the copyright era comes, the advertising fee can no longer cover the copyright fee, so the membership model is generated, which is simply the price of watching videos.

However, this model will produce a problem, those who buy members cannot receive advertising clicks, and those who share advertising traffic do not buy members.

So it evolved to VIP to watch ads...

Twist vine complained: "Why can you endure more than 100 seconds of advertising, instead of spending 20 yuan to open a membership, and enjoy the opportunity to watch movies with higher quality and clearer?"

All of these video platforms have the same approach: sell high-quality content to attract users.

This is a common complaint among netizens that "I still want to pay for your broken content".

The paradox is that if you have quality content, I have it, and if you have spam, I have it.

Youai Teng three, who has a hit, who is the user, whose VIP is discounted, who the user is to, the content difference between the three companies, except for a few exclusive follow-up dramas and variety shows, is really not big, and the user loyalty is about 0.

This thing lies in the fact that in order to sell high-quality content and collect membership fees to make profits, a monopoly position is indispensable, and the capital flow brought by the monopoly position will also allow the website to have less traffic and competitive pressure, and make the drama high-quality.

The problem is that our video industry started late, and together we are competing with hundreds of schools, lacking leaders and innovative models.

Competition leads to no one daring to innovate first.

Vicious competition leads to higher and higher copyright costs!

Mango TV can make a profit, to a certain extent, it is the variety show heritage of Mango Channel, and it is endorsed by Mango Channel, and the other part is to draw the blood of Youaiteng's competition.

In the copyright era, the competition between the three videos has led to an 8,000-fold increase in copyright costs in 10 years, you read that right, it's 8,000 times!

Mango TV, as half of the second-class dealers, buys very few film and television dramas, and the content production cost is much less than that of Youaiteng, Mango TV is a national brand after all, and it is in the upper reaches of the contempt chain, and the cost of inviting stars and mobilizing resources is lower.

It caught up with the shareholder trend of copyright price increase, so it made a profit.

If Youaiteng is not in a competitive state, and there is only one dominant company, it is difficult for Mango TV to cover the production cost at the price of selling copyrights.

The copyright can't be sold at a high price, just relying on Mango TV's content investment, it is far from enough to compete with Youaiteng in terms of the number of members!

Pure content, 1000 Youaiteng film and television dramas, 500 mangoes, then, whose members you buy are clear at a glance!

Shen Mengxi wants to take the high-quality route, ensuring that there will be three to five high-quality dramas every year...

And then sell the rights ...

Now that I think about it, it's naïve!

Since you want to make a video, you must expand the copyright library, without thousands of film and television copyrights, what video do you do?

You want to make a profit by relying on self-made dramas, Sohu has also done it, and has always insisted on it, you see now, is Sohu falling behind?

......

Tao Hong burned a table of dishes, and Shen Mengxi and Xu Zheng sat down to eat and chat.

Didn't drink...

By the way, Xu Guangtou, Ning Hao, and Wu Ershan are all content directors of Mengxi Company, with an annual salary of one million!

Xu Zheng proposed: "Let's talk to Youku or Tencent Video about self-made dramas, we provide the content, and they pay the bill!"

I really can't afford to burn money...

The online copyright of the movie "Those Years" sold 10 million, "My Girlhood" 12 million, and "Painted Skin 2" is as high as 15 million!

Thinking about it a few years later, the online copyright fee of "Ruyi" is as high as 1.2 billion...

You said that this involves the gambling between Xinli Media and Tencent Video, and 1.2 billion is just enough to complete the gambling agreement...

Understand, understand...

I only know that the online copyright of "The Legend of Ruyi" is indeed 1.2 billion!

"I'm worried that they will turn their faces and not recognize people, or be like TV stations, and let us spend money on marketing and publicity..."

"As long as we can consistently provide quality content, why should they turn their backs?"

Shen Mengxi shook his head: "... I still feel safer in my own hands. ”

"Then take a stake in a video company and have a certain right to speak. ”

Shen Mengxi nodded: "That's a good idea, I'll go back and let people collect information, and then let's study which one to invest in..."

Xu Guangtou nodded: "Hmm." ”

Tao Hong finally found an opportunity: "Is "Red" still filmed?"

"Shoot, this script is the product of our screenwriting team, very good, ordinary people's anti-Japanese, shocking romance, this drama, I wanted to make it the head cannon of the video company, do you say to shoot it or not?"

"Then who is the director looking for?"

"Kong Sheng, we collaborated with him on "Battle of Changsha", the picture is very exquisite, the details, the details are also in place, he is suitable for this kind of drama!"

Xu Zheng: "... Kong Sheng of the Mountain Shadow, do you know him?"

"We've collaborated on several shows!"

“... Isn't he from the Mountain Shadow?"

"That's right, so, working together, I don't think the mountain shadow can retain talents, I'll first... I'm sorry, I'm on the phone..."

We were chatting when the phone rang, it was Liu Yifei...

......

The North American awards season has begun!

This year is really full of good films, starting with David Fincher's "The Social Network", Natalie Portman's "Black Swan" starring Darren Aronofsky, as well as the Coen brothers' "Earth Thunder", Weinstein Pictures' "The King's Speech"...

Of course, "Carol" is also on the list.

"Carol" was the first to be released, and the critics were praising Cate Blanchett, and she was also full of confidence and ready to win her Oscar...

And then "Black Swan" was released!

Fox Searchlight came up with a PR effort that matched the strength, and all kinds of wild blows Natalie...

What is there to brag about, the key to "Black Swan" is the ballet of "Swan Lake", she really can't dance!

Also, Natalie is not a ballet dancer, she is a stand-in, and no matter how much she trains, an amateur cannot meet the standards of an actor.

But this point seems to have been deliberately erased by PR...

Just as Nancy and the PR team were about to tell the truth, there began to be breaking news posts on the Internet that Natalie had used a stand-in...

, who is this, so well aware of righteousness?

Looking at it again, it turned out to be a post by Amway's 'Winter Bones' actor Jennifer Lawrence'...

There are a lot of follow-ups:

Jennifer Lawrence's performance was fantastic, and sawing off bones was like splitting blood and family ties. ’

'Jennifer Lawrence is fantastic!'

Well, "Winter's Bones" is out!

A new generation of Weinstein girls has been born!

But Jennifer Lawrence is a newcomer after all, and the focus of "Carol" is still "Black Swan"...

The PR team can only play gay signs...

And then the means against The Social Network began!

Bruce Handy, senior editor of Vanity Fair, published an article on The Social Network, dissecting and criticizing David Fincher's intentions...

This thing...

The Hollywood Reporter and Variety do have a say in awards season, but Vanity Fair?

Then, first of all, relevant people on Facebook criticized the film for fabricating facts and scandalizing the image of the characters.

Then the social network original book "Accidental Millionaire" was accused of plagiarism, and according to the Boston Globe, Greenspan, who used to work as a technical worker behind Facebook, accused the author of the book of plagiarizing his own material for biographical use without permission.

He asked the court to forcibly remove the book and the film adaptation!

Ben Mezrich, the author of the original book, denied the accusation ...

In fact, it is common for defendants to plagiarize, but it is rare to think about the critical period of awards season like "The Social Network", and it is hyped by the New York Times and Vanity Fair!

Not only that, but various British historians and royal staff also came forward to say it, making "The King's Speech" a perfect reproduction of the "original copy".

Harvey's PR power is terrifying!

The star of "Carol", Cate Blanchett was also exposed to pseudo-environmentalism - this is a typical white left!

Last year, a left-wing activist group in Australia launched an ad called on the government to impose a 'carbon tax' called on the government to "Say Yes", in which Kate appeared in person to support the action.

This seemingly noble move angered the vast number of melon-eating people!

You must know that the cost of living in Australia is high enough, and if you have a carbon emission plan, will you still be alive?

As a result, Kate said: Agree that everyone has the right to have a voice, but for the sake of the long term, everyone will benefit from protecting the environment.

It seems to be right, and then a bunch of media broke the news about Kate's mansion, private yacht, and a bunch of luxury cars...

On the one hand, there is a call to prevent global warming by increasing carbon emissions taxes. Anyway, the old lady has money, and it doesn't matter if the electricity bill increases;

On the other hand, he is busy contributing much more carbon dioxide to Mother Earth than the average person.

Feng Kate has a nickname "Carbon Cate".

You see, "Carol" has only played one card, and it has already been targeted in various ways...

Liu Yifei trembled...

I'm afraid that I will become the next one, and some people have already targeted her, saying that she relies on her Asian identity and benefits from political correctness, but in fact, her acting skills are very poor...