The revenue of Hollywood studios is not fixed, but it is always changing, and more than a decade ago, video recorders were not widely used in North America, and the box office revenue of films was the main profit.

However, by the end of the 80s, the revenue from offline videotape distribution had skyrocketed, reaching about 30% of the producer's income, making the proportion of videotape distribution more and more important.

For example, for "Forrest Gump", which was released in the summer, the North American box office of 320 million US dollars, according to the above proportion, the income from the distribution rights of offline video tapes alone can bring about 100 million US dollars to Paramount.

However, compared with the peripheral income of "The Lion King", "Forrest Gump" is more than a step weaker.

As we all know, the revenue around every animated feature film is scary with a high proportion, and Disney, the distributor of the film, is a film company with the most complete channel of derivative products in the entire Hollywood, and there is no one.

Since the release of "The Lion King" on June 15, it has been called one of the greatest animated feature films by a number of North American media, and Disney is about to usher in a new rise, and even Swift made a special phone call to suggest buying Disney stock.

However, Ryan rejected Swift's suggestion.

He knows full well that now is by no means the rise of Disney, even if hand-drawn animated feature films have reached their peak.

But then, hand-drawn animated feature films inevitably went into decline.

If it weren't for the rise of Pixar Animation Studios and leading the 3D animation trend, I'm afraid Disney would have collapsed.

Not to mention, Disney will next acquire ABC at a sky-high price, with a purchase price of $19 billion, which will leave Disney with high debts and almost out of breath.

As you can imagine, holding Disney shares now is obviously not a good choice.

The time slowly came to August, and the attention of the North American media gradually shifted, and "Blair the Witch" had long been forgotten.

At this time, some movie theater lobbies, as well as video rental shops, began to appear "Saw Horror" promotional posters.

Almost everyone, as soon as they walk into a movie theater or video rental shop, will see a promotional poster for "Saw", some movie theaters in the city center, and a promotional video.

It's a little different from the propaganda pictures in newspapers, TV stations, and magazines, and it's much bloodier.

Whether it is a promotional poster or a promotional video, it is specially edited by Ryan, some thrilling and bloody scenes.

With the terrifying and bloody pictures, it has attracted some attention.

The posters were all paid for by Ryan out of his own pocket and cost nearly $500,000.

It is not uncommon for directors and leading actors to pay out of their own pockets to promote in Hollywood, and many directors and actors who want to win awards will do so, as well as want to raise their value.

Whether or not according to Fox Searchlight Pictures' publicity plan, how much of a role it will ultimately play, only God knows.

Generally speaking, the promotion cost of a Hollywood commercial blockbuster is 30% to 50% of the production cost, and the promotion cost of an independent film is about 10% of the production cost.

The publicity cost of 200,000 US dollars is already slightly higher than the proportion of the promotion cost of ordinary independent films.

And that's not even counting Ryan's out-of-pocket part.

But Ryan knew very well that the publicity for "Saw" was still not enough, and it would be difficult for Fox Searchlight Pictures to increase its promotional expenses again until it achieved enough box office.

Even if Fox Searchlight Pictures agrees, I'm afraid Twentieth Century Fox's distribution department won't agree.

Even the current publicity expenses are due to the box office of his last film.

Otherwise, if you want a large-scale release on the first day, don't even think about it.

As the time approaches, Ryan is inevitably a little worried, even if he pays part of the publicity expenses out of his own pocket, the results of the large-scale release on the first day may not be too ideal, and it is likely to affect the scale of the next release.

However, Ryan was not idle, and in addition to writing the next script, he asked Helen to contact the landlord to buy the apartment and sign a promotional agreement.

The success of a film, in addition to its own content, is nothing more important than publicity.

Apparently the scene of a murder in the past, as well as rumors of being cursed by a witch, is a very good promotional selling point.

If he wants to achieve the desired propaganda effect, he can only go sideways at the right time.

In fact, to put it bluntly, it is still a matter of money, how to have enough funds to bypass Fox Searchlight Pictures and Twentieth Century Fox and hire a marketing team in person.

Seeing that there were only a few days left before the release time, Ryan finally couldn't bear it anymore and set off to come to the Star Agency to discuss the publicity plan with Helen.

"The publicity plan developed by Fox Searchlight Pictures was too conservative, and it was not what I wanted. ”

"They ignore the importance of propaganda. Ryan turned down the coffee.

"Helen, do you know anyone who is absolutely reliable and has no connection to Hollywood!"

Apparently he did not know such a person himself.

Helen frowned, her expression became very serious, and she said, "What do you want to do!"

"When a horror film is released, it is inevitable that there will be some unexpected situations, such as excessive scare. Ryan pondered, and finally spoke his mind.

Excessive fright!

To be precise, the audience was overly frightened, and even fainted, artificially creating a promotional selling point to attract media coverage.

"Looks like I need to remind you that these things aren't for a director to ask about. ”

"Take my words to heart and don't ask about them. Helen's expression was extremely serious.

Ryan nodded slightly, if it wasn't a last resort, he would naturally not ask about these things, otherwise once it was discovered by the media, it would cause a lot of negative news.

"I'll be moving out of the apartment this afternoon. With that, he got up and left the office.

What happened next had nothing to do with him.

In the afternoon, he moved to a small hotel.

It wasn't until three days before the release that newspapers and TV stations appeared widely in the publicity of "Saw Horror".

Nancy Ertley knows very well that the mere $200,000 in publicity expenses is too little, and can only focus on the first three days of the release of "Chainsaw" and start large-scale publicity.

Even temporarily increased some expenses, and at the same time moved the cost of posting propaganda posters to newspapers and television stations.

It's only three days, a little short, and most of the films start mass promotion two or three weeks in advance.

However, this is also a way out of the road, the publicity cost of "Chainsaw" is pitiful, and Ryan paid for the posters out of his own pocket in the early stage, and finally decided on such a publicity plan.

As long as the box office of "Chainsaw" meets expectations in three days over the weekend, then she can apply for more promotional expenses next.