Chapter 81: The Clowns (1/5)
At this stage, the account-sharing model: after a film is released, all the box office data will be gathered to the China Film Special Fund Office, deducting 5% of the "Film Special Fund", and then levying a business tax of 3.3% of the total box office, and the remaining 91.7% is the net box office, which will be divided by the theater chain and the producer.
The standard for works with a box office of less than 300 million is 57% for theaters and theaters, of which 2%-7% for cinemas, 43% for production and distribution, and 4%-7% for distribution agency fees.
Of course, for the most part, the production and distribution is a single company.
The battle for the account sharing of the theater chain, in the final analysis, is still a matter of money!
In the first week of the release of some blockbuster films from Hollywood studios, the producers can take 80% of the box office and the theaters can only take 20%, so that the producers can take advantage of the popularity of the film to recoup their costs as soon as possible;
As the film gets longer, the producers will get less and less box office, around 60% in the second and third weeks, and maybe only 20% in the fourth week.
The national conditions are different, and the starting point of Shen Mengxi's stepped account-sharing model is not the same as Hollywood, in fact, it is to "exchange income for the market", and give theaters a higher proportion of shares in exchange for film scheduling and strive for a higher box office.
The box office is high, and the share given to the theater chain is higher...
What is the ecology of cinemas in China?
At present, it is still a big shopping mall mode!
The cinema forms a complete commercial supporting facility with shopping, dining, entertainment and leisure.
The combined model of shopping malls + cinemas has a lot of peripheral derivative effects that have begun to support the film industry.
Shen Mengxi has estimated that with today's cinema ecology, it can support at least 10 top-level good movies - blockbusters with an investment of more than 500 million!
If there are films in this area that can be smoothly globalized, then the future of Chinese films will be much better, because the pressure on production costs will be less.
As for video sites...
First of all, China basically does not play the on-demand model - it is impossible for a video website to be centered on movies!
What is the commercial value of video content competition? One is traffic capacity, and the other is advertising ability.
In these two points, the movie is not dominant, although the movie has the traffic capacity, but the network consumption of the movie itself is also large...
Huanxi Media premiered Huanxi, won "Crazy Alien", "Manslaughter", "Party at Southern Station", and then mobilized 2.4 million VIP users!
What's the use?
This amount of money can't even compare to Huang Bo's salary!
......
The film market has not fluctuated much, and the movie is being released normally...
"Band-Aid" broke 100 million in eight days after its release, and it was good to break 100 million in a cold schedule!
On the 22nd, "Life of Pi" was released...
Director Li Amine is a god's work.
"Life of Pi" is definitely a masterpiece!
If you just look at it as a pure adventure film, the visual spectacle in that film is enough to take your breath away.
But in addition to being beautiful, it also has philosophical and religious speculation in it? The search for the threefold relationship between human nature, animal nature, and divinity.
Movies that generally involve so many complex propositions? Audience ratings are never very high – because they are obscure.
But most viewers can understand the metaphors in the movie...
The most luxurious visual effects and the most delicate emotions created the 2012 sea drifting version of "Wilderness Survival", after watching the movie? Many people would rather believe that it was a dream? Drunk for a long time.
Of course, Liamine may have burst out all the passion in this movie? Then I became obsessed with technology...
There is a question, last year's Oscar for Best Director was awarded to a Chinese? Will it be awarded to liamine this year?
Can't be crowned Oscar for Best Director twice? Will the historical status of liamine decline?
......
Also on the 22nd, in the afternoon, the company.
Shen Mengxi is talking to David...
"Untouchable" will also be postponed, should it be released in January next year? According to the plan of China Film? It was released on the same day as "007"!
That's right, "Untouchable" sold $680 million worldwide, a box office bomb!
"007", another box office bomb with more than one billion dollars in the world...
If these two films are released one after the other, what about the film market in January next year? Is there still room for domestic films to play?
“... If you don't think you can beat "007", then we will retire until March next year..."
"February? Generally speaking, it is unlikely that a Hollywood movie will be released during the Chinese New Year!"
"What can I do? It's policy..."
"Hmm... What do I know about awards season? What are the odds of winning a prize?"
"Let's do our best..."
Hanging up the phone, Shen Mengxi smiled speechlessly...
Xiao Li Zi Lianzhuang Oscar is estimated to be out of play? Daniel Day-Lewis of "Lincoln"? The odds are too big!
Daniel Day-Lewis? A legendary actor of Nyima!
His career is too lazy to say, anyway, it's a cow, what he plays like is just a very ordinary evaluation, the key is that he can interpret the text to a new height, the role is very well understood, the layers are rich and the thinking is clear, the state is stated, the understanding is understood, and the level is level.
Put it in a domestic context, a real performing artist.
Does he refuse to show up too much, there is a famous saying: an actor should never be interviewed. If the audience knows what color socks you are wearing, the next time they watch your performance, the impression will pop up, which is not good for the actor himself or the public...
Little Plum...
A lot worse!
Other people's participation in the awards is only very competitive at most, but Daniel Day-Lewis has participated in the awards several times, and it always feels like he is unanimously recognized as the leading actor at the major award ceremonies, and the other actors are just running along...
It's hard for PR to influence.
There is also good news, "Ex Machina" should be able to win a few good awards, maybe the young lady can be nominated for an Oscar...
Just nominate it!
I took a sip of tea, looked at the time, got up and prepared to go home...
There are guests at home tonight, and the young lady made an appointment with Nazha, Hot Bar, and Tong Yali.
As the male host, he needs to contribute his energy to be present!
By the way, tonight there is also the 2012 Chinese New Year Cinema Viewing Seminar.
He also received invitations, and even several theater managers came to the door to invite them in person - all of which he declined!
Let's talk about the progress, on November 15th, the six major distributors stamped the "Notice on Adjusting the Proportion of Domestic Film Distribution", requiring the theater to reply before the 20th...
On the 19th, representatives of 13 cinemas directly responded to the "Opinions on the Notice on Adjusting the Proportion of Domestic Films", and the cinema chain not only sternly rejected the request to revise the proportion of account sharing, but even said that if the distributor insisted, it may cause serious consequences for theaters to refuse to screen on a large scale.
No one signed it, because from the 21st to the 23rd, there was an event that had been scheduled a few months ago - the "2012 Chinese New Year Cinema Viewing Seminar" hosted by "Variety" and Beijing New Film Association Cinemas, and most of the cinemas hoped that everyone would discuss it together after arriving in Beijing.
Shen Mengxi definitely can't go, this kind of thing spreads, how can he mix in the rivers and lakes?
Shame!
Zhao Jinsong didn't knock on the door, and walked in directly: "Mengxi, look, "The Grandmaster" has retired..."
"What's that?"
"The Grandmaster of the Generation announced that he would withdraw from the battle for account sharing and act according to the old rules..."
Shen Mengxi was stunned for a moment, and then asked, "...Who is the publisher of "The Grandmaster"?"
"Yindu still has Bona..."