"That's a lot of people!"

Looking at the crowd in front of him, Carter Eisner frowned slightly, and he somewhat understood Jon Avinay's concern at this time.

But considering the overall situation, Disney can't easily rub into friction with Twentieth Century Fox, which is also a Hollywood giant.

However, the crowd in front of you is not the most worrying thing.

In comparison, if this is the case in most theaters throughout North America, there are long queues for tickets in every theater, which is enough to show how extraordinary "Blair the Witch" is.

This film has become the hottest film in the current North American film market, and there is no one.

It can even be said that it is the topic that the North American media and the public are most concerned about at the moment.

Carter Eisner asked his assistant to book a ticket early in the morning, otherwise, I'm afraid he would have to run for nothing today.

As the crowd entered the auditorium, Carter Eisner chose a corner seat and sat down.

No way, he doesn't want to be recognized and put on the front page of tomorrow's media.

Naturally, he didn't come here to simply watch a movie, but to feel the popularity of "Blair the Witch" for himself, so as to formulate the distribution plan of "When a Man Falls in Love with a Woman".

"It seems that the publicity plan for "When a Man Falls in Love with a Woman" should be put on hold for a while. ”

Looking at the screening room with only a few empty seats in front of him, Carter Eisner whispered to himself: "Maybe when the deception in the film is exposed, it will be better to officially start promoting "When a Man Falls in Love with a Woman". ”

Not to mention that it is the off-season for North American films, even if it is some commercial blockbusters released in the summer, it is difficult to see the attendance rate in front of you.

However, he knows very well in his heart that even if "Blair the Witch" is finally exposed, the topic of the film will not weaken, but is likely to increase again, so that it will not really be forgotten by the media for a long time.

The first weekend of 100 theater screenings earned $10.35 million, followed by $3.7 million on Monday, $4.1 million on Tuesday and $5.2 million on Wednesday, with a single highest box office of more than $44,000. ”

"I have to say, this is a miracle, a miracle that will go down in the annals of Hollywood history. ”

Carter-Eisner couldn't help but feel a little sour, and it was absolutely stunning, to imagine the eventual gains of Twentieth Century Fox.

Disney, by contrast, has struggled with live-action films, the feature-length animation market has plummeted, and the board has been advocating for the acquisition of ABC, the ABC broadcaster, to transform into a media conglomerate.

As a result, they had to face the problem of funding.

ABC is the American Broadcasting Corporation, it is not a small company, it was first founded in 1943, until the 70s of the last century, its ratings are in the forefront of the United States, with 225 affiliated TV stations, 8 domestic TV stations, 21 radio stations, is one of the largest TV networks in the United States.

Once the acquisition agreement is reached, Disney will pay tens of billions of dollars and will be saddled with huge debts for a long time.

"Hopefully, The Lion King will live up to expectations. Carter-Eisner looked at the screen with a heavy heart.

If we talk about live-action movies, it has always been the direction that Disney wants to develop.

Then feature-length animation is the guarantee of Disney's success.

Perhaps feature animation has shortcomings such as huge investment and long production time, but there is one thing that live-action films cannot match, that is, peripheral income.

A big-selling feature film animation, box office revenue is only a small part of the profit, and peripheral income is the big one.

Several large Hollywood film companies have their own characteristics, such as Twentieth Century Fox, which has the support of News Corp. and is good at publicity and hype, while Disney can be said to be unmatched in the marketing and promotion of peripheral copyright channels.

It's a pity that Disney has a mediocre relationship with George Lucas, otherwise it might not have been able to become the distribution company of this film. ”

It's hard for Hollywood to be truly secretive, at least Carter Eisner can learn through some information that the film in front of him was recommended by George Lucas to Twentieth Century Fox.

Unfortunately, as he said, Disney's relationship with George Lucas is very ordinary, and even with most Hollywood producers, directors, and actors.

This is far inferior to several other film companies.

While Carter Eisner was thinking, the film began to show on the screen, and everything seemed very real, with no production company logo, no producer, no director's signature, no actors' names, as if it were a real selfie video.

But he knows very well that the film in front of him is a complete hoax, and it is not difficult for many Hollywood practitioners to see this.

It's just that the distributor of the film is Twentieth Century Fox, and these people choose to be silent.

Looking at the shaking picture on the screen, Carter Eisner couldn't help twitching the corners of his mouth, and couldn't help but curse secretly, the twentieth century Fox distribution department is shameless, and the publicity is too low, which simply refreshes the moral bottom line of Hollywood film companies.

"It seems that it is time to have a regular meeting for the members of the distribution department, and the distribution and publicity model must be changed. ”

Once this film is a big hit, it will change the whole way Hollywood is promoted.

Compared with the propaganda techniques, the content of the film itself has almost no characteristics and is very bland.

It is precisely because of this blandness that people are more convinced of the truth of the event itself, rather than an outright hoax.

"There's going to be a box office miracle this summer, a box office miracle that belongs to Twentieth Century Fox. ”

Based on years of experience in the industry, it is not difficult for Carter Eisner to judge that the final box office performance of this film will never be $50 million, or even more than $80 million.

At the same time, he secretly breathed a sigh of relief, this film obviously can't last long, at most two or three weeks, the concocted hoax will be exposed.

For Touchstone, the upcoming "When a Man Falls in Love with a Woman" has limited impact.

In fact, as "Blair the Witch" continues to expand the scale of screening, some media and the public have noticed that something is wrong.

However, for the film, there is no real impact, and as long as the mainstream media has not exposed the matter, then there will be a steady stream of the public entering the theater.

The crowd that has watched "Blair the Witch" can be roughly divided into two types, one is that this is a real incident and is worried about the three missing college students.

The other is that they think they have seen through the deception in the film, and they scold, thinking that they have been deceived like a fool.

Of course, none of this has anything to do with Ryan, who has been working scripts these days, and almost every day or two he has to run the Writers Guild, including a new script for the next film.

For the behavior of occupying the pit in advance, he has always been happy to write down the successful cases in his previous life, so as not to crash in the future.

Even if it does crash, with the script in the Screenwriters Guild, it can be regarded as a creative crash at best, or it can be used as strong evidence to fight a lengthy lawsuit.

"Blair the Witch" exploded at the box office on Friday, continuing to dominate the list this week with a box office score of $11.3 million.

Saturday's box office increased again, earning $16.39 million from North America, and inevitably fell slightly on Sunday, closing the second weekend with a $12.5 million box office.

With $40.19 million over the three days of the weekend, it won the second weekly box office title.

Combined with the remaining four days of the week, as well as the three-day box office results of last weekend, the North American box office of "Blair the Witch" has reached $67.74 million.

It's only been ten days since it was released!

Received $67.74 million at the box office!

Not to mention the Hollywood distribution companies, even Twentieth Century Fox are dumbfounded, they know very well that the cost of filming the film is only $40,000, maybe not even $40,000, but now it has achieved a box office result of as high as $67.74 million.

Moreover, the overseas box office has not yet been calculated.

The overseas box office is lower than that of North America, but its results are still high, and it has received tens of millions of dollars in the first week of release in just a few countries and regions.

To the delight of the distribution department of Twentieth Century Fox, the only one who signed the box office ladder was a bit of a headache, and it was likely to take millions of dollars from Twentieth Century Fox.

As the owner of Star Agency, Helen is also in an indescribable mood, with the box office trend of "Blair the Witch", at most next weekend she will be able to give birth to a director who has broken the box office of more than 100 million US dollars, as well as three male and female leads.

What worries her is that once the matter is exposed, it will be a little better for Ryan, but the male and female protagonists in the film will definitely usher in a ****, and the three of them will completely disappear from Hollywood.

No film company or investor would like an actor who is disgusted by the entire North American media and public, even if he has just starred in a film with a North American box office of over 100 million.