Uber...

A money-burning software!

Uber is losing money every year, and even if it goes public, it can lose $15~$2 billion a year...

There's no way, this kind of thing is to grab users, it's not the same as the video platform, the video platform burns money, but you have exclusive content, or traffic access...

Taxi software, who doesn't use it?

Anytime, anywhere, especially the same competition...

It should be that in 2014, Tencent and Ali became investment upstarts, and there was a model of "shortcuts" + "speculation".

Before 2014, Internet companies were mainly based on users and experience, and the development of an industry was also to gradually increase its own weight from user experience and promotion.

However, since 2014, "throwing money" has become a more significant way in the Internet industry, and the common routine is: a new dividend begins to appear in an industry, if a small company is the first to enter the market, and then Ahri or Tencent begins to "select companies" to acquire or buy shares, in order to quickly compete for the market, often through subsidies to throw money. Either direct acquisition, or multiple investments in the proportion of shares continue to increase, to achieve a situation of master control.

A typical example is the competition between Mobike and Little Yellow Car, when Mobike and Little Yellow Car were still in the market, many other companies were also doing bike sharing.

Ali and Tencent jointly support one or more behind the scenes, and then decide a "winner" in the market, which vividly embodies this Internet "Gu raising" model.

This model can quickly push the market open and be accepted by the market.

But the final problem brought about by this "competition" is that in addition to Mobike's final departure with 1 billion cash, Xiaohuangche went from the highest valuation of nearly 20 billion to the final bankruptcy liquidation, and all kinds of other shared bicycles began to gradually withdraw or go out of business after Ali and Tencent took positions one after another.

In fact, Ali and Tencent have also burned the taxi software for a while...

Didi and fast...

At its peak, the two families burned 100 million subsidized drivers every day!

Afterward?

Later, of course, it couldn't be burned!

The two merged...

Of course, Meituan's positioning is to eat, drink, and have fun, food, clothing, housing and transportation, so Chen Liming has user needs for Uber...

And this thing is not laid out in advance!

In 2014, Didi Chuxing was launched in Beijing, and in 2015, Hitch was launched. In fact, before this, Kuaidi taxi has been online for 3 years, but because of the lack of investment in the early stage, coupled with the limitations of the market's 4G network, and users are still accustomed to offline taxis.

You see, the basic conditions are here: the conditions for mobile Internet are ripe!

Without nets, this stuff is a piece of fart.

Shen Mengxi chatted with the fat man for a long time over the phone, and summed it up in one sentence: You must be rich and patient!

"This thing naturally needs to burn money, I think you can do it if you want to, but let's distinguish it from Meituan..."

"I'll think about it again!"

The fat man hung up...

Shen Entrepreneurship Mentor Mengxi also put down the phone, and then continued to pet the dog...

The young lady is still running a roadshow - after all, it is in the same schedule as "Journey to the West", and the topic is naturally not as good as...

In fact, according to the trend of "Journey to the West", it can completely exceed 1.5 billion...

It may still be word-of-mouth and market bottoming, and of course, the impact of piracy...

......

This year's mainland market, judging from the film lists announced by various companies, can be described as menacing...

The first to bear the brunt is Hua Yi: "Di Renjie's Divine Dragon King", "Private Custom", "Loyal Yang Family General", are all big projects!

The light is not weak this year, "Fuji Detective", "The Year in a Hurry", "Chinese Partner", "Four Famous Catches 2";

Wanda has "Tai Chi Man", "Police Story 2013"...

China Film, Han Sanye stepped down, but he participated in many projects, "One Night Surprise", "Xiao Hong", "Tianji Fuchun Mountain Residence", "King Kong King"...

It's still quite stressful!

However, Shen Mengxi is more interested in the pony galloping, which seems to have disappeared this year...

Except for participating in the production of "Getting Better and Better Village Night", they don't seem to have any action this year!

Wait a minute, Zhong Lifang will almost be poached next year...

......

Oscar...

There's nothing to say, Shen Mengxi presented the award, Li Amine won the award, and the two met briefly...

On the 26th, Shen Mengxi came back from the United States and went to Shanghai to help the platform of "Journey to the West" - the later trend of this movie was actually overtaken by "Inner Beauty", on the sixteenth day of release, that is, yesterday, the cumulative box office of "Journey to the West" officially exceeded one billion, and the single-day box office dropped to 23 million, and "Inner Beauty" was 24 million in a single day;

The latter was released for 11 days, with a cumulative box office of 360 million, according to Maoyan's prediction, the total box office of "Inner Beauty" should be between 5~600 million...

Hehe, it underestimated the long-tail effect of romance films, let's put it bluntly, "Inner Beauty" has been postponed twice, with a total box office of 680 million, becoming the box office champion of mainland romance films...

Back at the publicity site, Shen Mengxi chatted with Zhou Xingchi about the rumors on the Internet:

It's Zhou Lang who does all this...

"If you don't do the best in movies, you just can't keep up with the audience. The audience has seen more and more everything, and now what the audience has not seen?"

"Yes, we all see the best in the world, and it's getting harder and harder for me to make a film. It's actually very easy to make a movie, but it's a very, very difficult thing to do when you make a good movie. I think it's a world of quality now, and whether a movie can sell well or not is already a matter of quality. ”

"But I think the general trend is this, in the next few years, the number of new growth screens may still remain around 3000 ~ 4000, then you will see that in recent years, all the big productions, marketing and good films, no matter good or bad, the box office will not be low! But it will not grow endlessly, about three years later, with the full rollout of theaters and the gradual improvement of audience taste, the quality of the film will become an important factor dominating the box office. If there are too many bad movies and the audience's trust is overdrawn, then this process will be advanced. ”

"So, we can't make bad movies!"

Shen Mengxi smiled: "I believe that every movie is not shot for the purpose of bad movies, at least at this stage!"

The host hurriedly answered: "This is also the slow pace of Xing Ye's filming in the past ten years, and he only made one in three or four years, you are working slowly." ”

Zhou Xingchi nodded: "No, on the one hand, this is the case, but on the other hand, it does not mean that you spend a long time making a movie, it must be a good thing, and it is not necessarily like this, you can also make a bad movie for a long time."

I also hated myself for not being capable enough, not smart enough, not thinking fast enough. I wish I could do a little bit more, but you're just stupid, what can you do? Actually, there are a lot of people who help in the movie, and I hope I can find more talent, and I can put more ideas into it. It's not something one person can do. ”

"Since Mr. Shen is here, can you talk about the film "Journey to the West", how much can Xing Ye share?"

Shen Mengxi nodded: "What can't we talk about? We work with Hong Kong companies and teams, and we are responsible for production and distribution, and then deduct the cost and share the profits equally!"

"However, we didn't expect "Demon Suppression" to make so much money, and we may have to sign a supplementary clause, and the box office will exceed one billion, which should give the production team more dividends!"

Zhou Xingchi smiled very cheerfully...

From the bottom of my heart, I admire a big man like Shen Mengxi who treats money like dung.