Chapter 0260: Weipuda TV

Lu Feng could feel that Zhang Fengxia's ability to resist pressure was not strong, and she walked out of the bedroom a few minutes later, she was a little angry, maybe she didn't expect that Lu Fengfeng would see her like this.

She felt quite uncomfortable, sorted out the folders on the table, and said, "I'll go and see how the conference room is prepared, you take a break, and I'll send someone to call you in a while." ”

Lu Feng was not allowed to say a word, Zhang Fengxia turned around and left, Lu Feng sighed, sat down and secretly thought in his heart, after all, he was too young and easy to be emotional.

Ten minutes later, a little girl knocked on the door, her face was full of nervousness, poked her head in and said, "Chairman, the conference room is ready, Mr. Zhang asked me to call you." ”

"In the future, open the door, walk in, don't open a crack probe, make it look like a thief. Lu Feng walked over and opened the door and said.

Today's meeting is a bit sudden for many people, especially in the face of the chairman, I have heard a lot of Lu Feng's deeds, but there is no specific exchange.

There were hundreds of people sitting there, which is the core management of Jiafeng Electronic Technology at present, and the voices are slightly noisy.

Zhang Fengxia waited not far away, holding a document in her hand, which was a list of major management, as well as some basic conditions of the current factory.

"Don't look at it, it's up to you to call these things. Lu Feng glanced at it and handed it to Zhang Fengxia.

"Don't you have a speech?" Zhang Fengxia found that Lu Feng was empty-handed.

"No, from internal management to the market, I've been thinking about it for more than half a year, and it's all in my head. After Lu Feng finished speaking, he walked towards the front.

Zhang Fengxia stayed on the spot, in the past two or three months, she has been busy with the front and back, for such a large factory said that the things that need to be managed are huge and cumbersome, and she realized for the first time the huge gap between textbooks and reality.

And yet the man said he had it in his head?

There were a few little girls in professional clothes standing at the door, and when they saw Lu Feng coming over, one of them smiled and said, "Chairman and president, please." ”

Passing through a hallway, there is a huge conference room, and the red carpet flutters at the door, and you can get a glimpse of the scene inside.

"Let's be quiet, Mr. Lu is here, come!" Everyone stood up and applauded to welcome. ”

Before Lu Feng could reach the door, the applause inside was already thunderous, and when he walked in, there were rows of seats below, and directly opposite was a small stage, fluttering on the red carpet, and above was a podium, with a bouquet of flowers and a few microphones.

Raising his hand and pressing it for a moment, Lu Feng picked up the topic from the stand and said: "Sit down, sit down, meet for the first time, it's very grand, I don't like to be fancy, forget about this kind of applause or something in the future, Mr. Zhang hurry up and take a seat, it's already two o'clock, this will be a little long, everyone brings pens and notebooks!"

There were a few people who didn't bring it at the scene, bending over and running around the world, Lu Feng beckoned to a waiter, moved up a stool and sat down, this meeting is estimated to be held until six or seven o'clock in the evening, and it will fly to Shenzhen tomorrow.

"It's no problem, so long has been Mr. Zhang dealing with you, many people are seeing me for the first time, today I have this meeting, just one meaning, Jiafeng Electronic Technology is about to be officially put into production, I want to say internal management problems, rules and regulations I have seen, the overall is good, but there is a shortcoming in terms of personnel flow, for all personnel, the personnel department for identity registration. ”

"Those who fight and brawl will be fired, and there must be security personnel in and out of the workshop, because there will definitely be people who will bring things out of the assembly line, not to mention anything else, the TV fuse is copper wire, this must be stolen, and they will be fired if they are caught, and once they start running, they must have high standards, because I know that I ask you for a hundred, and you only do fifty, and if I ask for fifty, then do nothing." ”

"For the personnel department, the two departments of finance to do things in accordance with the rules, the most important thing is finance, the accounts should be clear, we are three years of tax exemption, but it is a tax refund system, the Municipal Finance Bureau will check at any time, if someone wants to go to prison to see the scenery can go, I said in advance, I have someone in the city, say hello and sentence two or three years more with play. ”

"The system should be perfected, a person from the Ministry of Personnel to register for entry, and then which department to take people away, and then to the performance appraisal, the assessment is not up to standard, and then from the Ministry of Personnel, to form who signs who is responsible, do not take the ID card to fool the ghost, eat empty salary, increase the assessment standard, increase the salary standard, and at the same time the personnel department to achieve entropy reduction!"

"What is entropy reduction? It is attrition, it is elimination, I believe that there is an excellent person in a hundred people, so we have to eliminate 99 people, in order to get an excellent manager, after the formal production, do the performance compliance rate every month, and lay off the last 10% of the people every three months. ”

Although the people below had heard some things a long time ago, their faces changed when they heard such a high elimination rate.

"Internal management is not hello, I am good, everyone, you are good, I am not good, for the bottom line of staff management, to manage from security, efficiency, theft, loss and other aspects, to do things to think of the front, for the management, to achieve efficient implementation, and at the same time to be flexible to meet the standard. ”

"Efficient internal management is to export outward, the market is temporarily responsible for me, sales channels have always been a big problem, far away transportation is more of a problem, want to open up such a complex sales channel, no five years, or even longer is impossible, so in order to facilitate transportation, faster to open up the national sales network, the use of assembly to transport!"

"We only produce the core of the TV, the rest of the screen, shell, wires, speakers from the nearest manufacturer customization, the advantage is, easy to transport, will not cause excessive damage, the disadvantage is, there are many cooperative manufacturers, the quality is not guaranteed, in order to ensure the quality, it must be the main factory to identify qualified before it can be used. ”

"An agent in each province, make a copy of the surrounding population, consumption capacity, population age structure, the number of TVs per 100 people, make an evaluation map, the assembly is very simple, there is a small factory of dozens of acres, and it can be efficiently put into the surrounding counties, towns and villages!"

"To control the price of terminal sales, agents have no pricing power, and at the same time through data evaluation, to the dealer set a task, after the task is achieved, the main factory to rebate, high sales, can give 100,000, 300,000, or even 1 million rebates, but for inefficient agents must be eliminated. ”

"There is also the product out of the factory, to be strictly monitored, out of the warehouse to have documents, where to send, there is a separate receipt of the warehouse clerk, this is very important, what happened in Jiamei food?

"So we have to use a good fax, don't let the driver pull a car of goods out, a few people who escort the car a total, damn, the monthly salary is only a few hundred, pull a car of goods more than 100,000, do it a ticket, even people with cars and goods are gone, maintain efficient communication, and let everyone be seamlessly inserted in the management mechanism!"

"There is also the advertising part, go deep into the countryside, hire some people, to paint the walls of the township and village, the people are happy, the advertising is brushed, there is no rain that can not be washed away in three or five years, and at the same time to prepare TV commercials, newspaper advertisements, at the beginning of the year I had a phone call with Mr. Zhang, she asked me, is our brand to be called Jiafeng? I refused. ”

"Advertising marketing is an art, the brand name itself is a kind of advertising, first of all, our brand positioning is the low-end market, the low-end market must be a particularly tall name, at that time the advertising department was just established, there are few people, hand me a few names, what happy to meet TV, what congratulations TV, what beautiful TV, all to the wedding to rely on, one than a soil!"

"Think about it, you want this kind of TV set when you get married, it's very cheap when you hear it, you have to figure out the thoughts of those people who buy bargains, you spend two or three thousand yuan to buy a TV set to marry a daughter-in-law, your mother's family went, saw it and asked you, what brand, you said it was called Happy Meeting, and people heard it was very cheap domestic goods. ”

The audience burst into laughter.

"The face is dull, what we have to do is to let them spend two or three thousand yuan to buy a cheap, practical, large, and make others feel expensive, the simplest example, two girls twins, one is called Erya, the other is called Anzhu Labeibi, which one are you looking for?

There was another burst of laughter.

"I hope that when the advertising department is doing marketing, remember one thing, when a product is born, it still doesn't know why the group serves, then it is the fault of marketing, there is no need to exist without positioning, marketing is not only advertising, brand erection, but also to position a product, what it will bring to people, if you don't know what it will bring to whom, then I advise you to leave the industry." ”

"I've been thinking about this brand for a long time, and recently I have settled down in my heart, it's called Weipuda, and I want to tell the villagers in advertising that this is Panda technology, and it is also derived from Germany, so I said that this is a TV factory that has been established for 50 years, of course, the official publicity can't be said that, and the terminal sales can!"