Disney's premiere ended, and the next night Steve Jobs and Pixar Animation Studios hosted another premiere in San Francisco.

It wasn't until the 22nd that "Toy Story" ushered in a large-scale release, with more than 3,000 screens on the first day, and the first 3D animated feature film in history finally met the audience.

Disney paid $20 million for the publicity costs alone.

Of course, the news that Blue Sky Studios has begun to produce 3D animated feature films has also become a hot topic with the promotion of "Toy Story".

Many film companies that pay attention to "Toy Story" have set their sights on Blue Sky Studios, and even called Ryan directly.

At the same time, the studio has expanded a lot, with at least a dozen computers in place, and employees are coming and going, looking very busy.

This is already a bit bigger than some small independent film companies.

"Twentieth Century Fox and Paramount, has there been any news?" Ryan asked as he sat down in his office.

"I'm afraid we'll have to wait for a while for the specific data. Sofia Coppola whispered: "However, Twentieth Century Fox has just gotten Disney's market research through some special channels. ”

According to 90 reviews from media critics, it is unanimously agreed that the film "Toy Story" will change the entire animation industry landscape while innovating. ”

"More than 80 percent of the audience said it was a great movie and would recommend it to their friends. ”

Ryan continued: "In this way, the reputation of 'Toy Story' is so good. ”

Sofia Coppola organized the language and said, "It can be understood that way. ”

In addition, many media have focused on Blue Sky Studios, believing that your choice to invest in Blue Sky Studios is the wisest investment in Hollywood in recent years. ”

The wisest investment?

Ryan pouted, just listen to the media's words, don't take it seriously, "If the box office of "Toy Story" is not satisfactory, it is estimated that they will change their tone immediately. ”

"No in case. Sofia Coppola said confidently: "Actually, 'Toy Story' has been a huge success, and as a family-friendly movie, there is nothing better than word-of-mouth to prove it." ”

There is no comparison between family movies and horror movies, the former can bring the whole family to the cinema together, and the latter is at most a group of horror movie lovers and young people.

A family movie with a good reputation is almost impossible to fail.

Helen pushed open the office door and walked in, holding a copy of the data that Twentieth Century Fox had just faxed.

"It's data that Twentieth Century Fox has just faxed. There was a hint of surprise under Helen's calm face, and she said: "Toy Story earned $29.1 million at the box office in the first three days of its first weekend, winning its first weekly box office title. ”

Twentieth Century Fox believes that "Toy Story" could end up grossing more than $150 million at the North American box office. ”

As an animated feature film with a relatively long theatrical shelf life, such a three-day box office in the first weekend almost indicates that "Toy Story" is bound to be a big hit

Perhaps the $29.1 million box office of "Toy Story" in the first three days of the first weekend is far less than the box office of "Batman Forever" released in the summer, which grossed $52.78 million in the first three days of the first weekend, and even less than the $40.39 million box office of "Saw 3" in the first three days of the first weekend.

But don't forget, this is a family-friendly movie, the movie is very long, and the long elementary school holiday in the United States is coming, starting the week before Christmas, about 20 days off.

Families will be in the cinema all the time, and Toy Story will be the first choice for these families.

And the most critical point is that for an animated feature film, the box office share will never be the main income, and the various derivative rights brought by the film's big sales will eventually earn more than the box office share.

"Good. Ryan couldn't help but have a hint of joy and said, "Let Welch hold a press conference tomorrow Thanksgiving to officially announce Blue Sky Studio's plan to produce a 3D animated feature film." ”

At the same time, let Paramount do a good job of the warm-up promotion of "Truman's World" in advance. ”

Speaking of this, Ryan suddenly remembered something, turned to look at Sophia, and asked, "How is Cage doing over there?"

"Do you need help?"

"It's going well, so I don't need help. Sofia Coppola was slightly stunned, then replied.

In fact, Ryan couldn't help much with the PR of the Oscars and Golden Globes, and almost all of them were handed over to Touchstone, Paramount, and professional PR firms.

As for the future, Ryan's energy cannot be kept on Blue Sky Animation Studio, and the production cycle of a 3D animated feature film will be very long, at least within three years, it is impossible to see "Ice Age" released.

In contrast, "Truman's World" has reached the most critical moment.

"I came up with a really good way to get the word out. Ryan thought of the promotion of "Truman's World", and a flash of inspiration suddenly flashed in his mind.

"Tell me about it. Helen knew that Ryan seemed to be very good at publicity, and that he had never been offline.

"How's the halftime ad for the Super Bowl!" Ryan said of his thoughts, "It's perfectly possible to move the film promotion to the Super Bowl." ”

"Think about it, the No. 1 rated program in the United States can have an unexpected publicity effect. ”

Super Bowl!

Helen and Sofia Coppola, both stunned, they naturally know the impact of the Super Bowl, but ......

"It is undeniable that the Super Bowl is indeed the No. 1 rated program in the United States, but its advertising cost is also the No. 1 in the United States. Helen was a little speechless and said, "Paramount's publicity budget is likely to be overspent. ”

"It's not very likely, it's going to be overspending. Sofia Coppola said very bluntly: "Unless you're prepared to pay out of your own pocket." ”

Paramount's publicity budget is only more than $6 million, which is almost a quarter of the cost of the film, and the 30-second commercial for the Super Bowl requires at least millions of dollars, which is almost impossible to agree with according to Paramount's publicity budget.

"Don't forget, the Super Bowl has more than 50 million loyal viewers. Ryan retorted unceremoniously, "If Paramount doesn't agree, like you said just now, I can pay out of my own pocket." ”

"A madman. Sofia Coppola covered her head and felt that Ryan was really crazy, and it wasn't tens of thousands of dollars, but at least millions of dollars.

"You can talk to Paramount about it first. Helen unexpectedly agreed.

There is no shortage of trust in Ryan's planning ability.

"Helen, you're crazy too, that's millions of dollars. Sofia Coppola stared at Helen and couldn't believe that the words had just come out of her mouth.

"Sophia, you're being too cautious. Ryan answered.

The Super Bowl was only 30 seconds long, but since the 80s, the big brand companies have begun to notice the Super Bowl and invite big stars to create a 30-second commercial and play it on the Super Bowl, which has achieved a lot of publicity effect.

So the advertising cost of the Super Bowl is expensive, and even the charge is per second, which requires at least about $30,000 per second.

The price of a 30-second ad is at least $900,000, and the Super Bowl may not agree to such a price.

The first movie in the previous life to advertise at the Super Bowl should be Monica Bellucci's "Independence Day", which is being filmed.

Since then, a number of Hollywood films have become frequent guests at the Super Bowl, and even become a convention.

Ryan knew this very well enough to say that he wanted to advertise for the Super Bowl.