As the film ended, the two walked out of the cinema and returned to the car.

"It seems that the publicity is working well. Ryan nodded, pleased with Twentieth Century Fox, which News Corp. relied on.

Compared with the craftsmanship of the previous life, even if there is no Internet platform now, Twentieth Century Fox can still achieve the immediate publicity effect, and it is worthy of being one of the seven major Hollywood film companies.

"It worked really well. ”

Helen seemed to think of something, and was slightly regretful, and said: "It's a pity that only 100 theaters will be screened in the first week." ”

Even Twentieth Century Fox still can't have a direct large-scale premiere, after all, theater companies also need to take risks, so on-demand screenings are the best choice.

"100 theaters is already very good, even if there is only one screen in each theater, then there are 100 screens, which is very rare. ”

Ryan felt very satisfied, it was already a very rare thing to have 100 screens in the first week.

If he remembers correctly, in his previous life, the number of films opened in the first week was at most half of what it is now.

"I hope that the next screenings will continue smoothly. Helen was inevitably a little worried.

However, she is not worried about the box office of the film, but is a little worried about whether the popularity caused by the release of the film will cause a fire.

"Helen, you don't need to worry. ”

"I've looked at the release lists, and the films that came out in the same period are not a threat to us. Ryan is very clear about the results of upcoming or already released films.

The entire April schedule is good and bad for "Blair the Witch".

On the bad side, within April, there are two films "Stone Paradise" and "Gambler Ma Huali" that will be cited one after another, which will inevitably have a certain impact on "Blair the Witch".

The former "Stone Paradise" is directed by director Brian Lewint, starring John Goodman, Elizabeth Perkins, etc., and is a film distributed by Warner Bros., which will grossing $103 million in North America.

The latter "Gambler Ma Huali" is also not to be underestimated, and the North American box office also exceeds 100 million, telling the story of a gambler

But "Stone Paradise" is a live-action film adapted from cartoons, and "Gambler Ma Huali" is a gambler-type film, which is not the same type as the audience of "Blair the Witch", which is gratifying.

On the bright side, it can be said that until the release of "The Lion King" in mid-June, there were no commercial blockbusters released in North America.

At least the films that hit the box office in the previous life are not counted, which is good news for the long-term screening of "Blair the Witch".

There are only some regrets that make people feel that "Blair the Witch" is obviously difficult to be popular for a long time.

"Did Twentieth Century Fox say when the lead actor will come back?" Ryan asked.

The sooner or later the starring role in the film will come back, which will definitely affect the box office trend.

"Rest assured, they won't be back until the first week of June, at least. Helen said very indifferently.

"That's for the best. ”

Ryan suddenly asked with some curiosity, "How did you convince them to go to Africa en masse!"

He was curious about it.

"Quite simply, they're making a documentary in Africa, which Twentieth Century Fox invested. Helen said with some amusement.

Hearing this, Ryan couldn't help but roll his eyes, this is really a good idea, it is estimated that it has nothing to do with Helen.

However, both Twentieth Century Fox and theater companies underestimated the popularity caused by the film, and almost all the 100 theaters in North America where "Blair the Witch" was being released ushered in a large number of people.

"Blair the Witch, I want three!"

"Thank you, two copies of Blair the Witch!"

"I want two too!"

"Blair the Witch ......"

Crowds almost unanimously come to watch "Blair the Witch", often buying a few tickets at a time.

Not to mention that it is in the off-season of the movie, even if it is a summer file, such a scene is rare.

The conductor looked at the crowd that kept joining the queue and became a little headache, as if the theater had only prepared a screening room for that film.

Seeing that there were more and more people queuing, almost no one came, all of them were in groups of three or five.

In desperation, he could only pick up the phone and report the matter to the theater manager, hoping to temporarily increase the screen of "Blair the Witch".

Around the same time, a number of theater managers called the head office and asked for more copies of "Blair the Witch."

100 theaters are screened, and there are only 100 copies of the film, which is obviously far from enough.

"Twentieth Century Fox? I'm the head of Imperial Cinemas, and I'm asking for fifty more copies of Blair the Witch at once. ”

"By the way, at least fifty copies, the more the better. ”

"What, it will only be available next Monday!"

The voice on the phone suddenly raised a lot, "I don't care what method you use, before tonight, I must see fifty copies delivered." ”

"Remember, it's fifty copies, not one less. ”

Faced with a film that is likely to sell well in the off-season, every cinema company is eager to increase the number of copies of the film immediately.

The reason is very simple, it is the off-season for movies, few commercial blockbusters are released, and the revenue of cinema companies has plummeted, and sometimes they are even operating at a loss.

At this time, a film that is likely to be a big seller suddenly appears, and the more copies the better.

From morning to afternoon to evening, almost all of the 100 theaters that were screened had long queues.

This is true even in very remote theaters.

Don't underestimate the curiosity of the public, not to mention the fact that there are some organizations joining in.

You can even see some university organizations that directly charter the venue for viewing.

It can be said that with the release of the film, the public's curiosity was completely detonated.

"Damn it, what are you talking about!"

"Did you know that I drove here from Long Island and told me I had no tickets!" a young man looked at the conductor with unkind eyes.

In order to watch "Blair the Witch", he ran to four or five movie theaters before he finally found here, and then waited in line for more than half an hour, and now he said that there were no tickets!

The conductor showed a helpless smile and said, "Sorry sir, all the tickets for "Blair the Witch" have been sold today, and even more than half of the tickets for tomorrow morning have been booked." ”

"Damn it. ”

"Okay, give me three tickets to go down tomorrow. The young man could only complain and bought three tickets for tomorrow afternoon.

If he had known this, he would have called directly to book tickets, and he wouldn't have to run in vain.

The 100 theaters that were released had no tickets available for sale one after another.

The distribution department of Twentieth Century Fox in Los Angeles is also busy.

One by one, the operators were all sweaty, and they kept saying good things in their mouths.

As for copies!

For the time being, there are only a hundred, and even if God comes, it is useless.

"Notify the printing company to immediately work overtime to print 1,000 copies, as well as the newly printed copies, and immediately send them to the cinema company by FedEx. ”

Fortunately, before the release of "Blair the Witch", some copies were printed in advance, which could fully satisfy the theaters near Los Angeles.

If you are far away, you can only wait for FedEx to deliver to your door.

"By the way, call every theater company before midnight and ask them to count the sales of every theater. ”

"Before dawn, I want to see the box office data for today's screening. Camelot-Singh roared in a hoarse voice.

Naturally, others will not object, and in the face of a box office blockbuster, everyone has a hint of joy on their faces.

At the end of the day, Camelot Singer was exhausted, but he was still in good spirits, and his face was visibly excited.

Ignoring the break, he picked up the phone again, and he wanted to report the matter to the company's senior management in person.