There is almost no long-term screening in the North American film market, and the box office trend of most films over the weekend, coupled with audience word-of-mouth, questionnaires and other data, can almost predict whether a film will be profitable.

The cost of "Chainsaw" is only about $1.2 million, deducting 18% of the distribution company's distribution expenses, and 35% of the theater company's fees, there is still a little more than 40% left in Ryan's hands, and then throwing out the cost tax of the printing disc, etc., it is expected that there will be about $3 million left in the end.

In other words, after only three days of release over the weekend, "Saw Horror" not only recouped its costs, but also made a lot of profits.

With such results, there is no need for Helen and Sophia to contact Fox Searchlight Pictures, and the most touching cinema company has begun to increase the scheduling rate of "Chainsaw".

The summer file is about to pass, and in the face of a menacing box office dark horse, the theater company will naturally not let go of the opportunity to make money.

From the first day of 580 screens, it has quietly increased to more than 800 screens, and it is conceivable that after Labor Day, theater companies can further increase the number of screens.

However, with the increase in the film scheduling rate, the box office of a single theater will inevitably decline, and word of mouth has begun to show some changes.

In the eyes of horror movie lovers and a part of the young people, it is simply fantastic.

But in the eyes of some ordinary viewers, "Chainsaw" is too bloody and violent, and the plot is useless.

IMDB is an Internet movie database founded in 1989, and by the end of 1990, IMDB had more than 1,000 films.

By now, the IMDB database has been expanded to include trivia, biographies, film plots, etc., where you can rate videos, leave comments, and so on.

As a current box office dark horse, "Chainsaw" was naturally included in IMDB, and in just over three days, it scored an average of 7.8, which is a very high rating among horror films.

The only pity is that there are not many IMDB users yet, and they are far from the influence of their previous lives.

With the increase in the publicity cost of "Chainsaw", the film scheduling rate, and the good word-of-mouth, the box office on the first working day did not decline significantly.

$2.1 million on Monday, $2.08 million on Tuesday, $1.98 million on Wednesday and $1.85 million on Thursday.

Before the second weekend, "Saw Horror" once again grossed $8.01 million, and with the $8.9 million box office in three days last weekend, it surpassed the $15 million mark in just seven days, and it was a whopping $16.9 million at the box office.

It is expected that in the next four days, there will be a new growth at the box office.

Friday, Saturday, and Sunday are the traditional box office peaks in North America, and Monday is the first Monday in September, which is a one-day holiday to catch up with the traditional American holiday Labor Day.

So Fox Searchlight Pictures held several promotional events early in the morning, and in a movie theater in New York on Thursday, it was reported that some viewers were so frightened that they fainted and were rushed to the hospital for emergency treatment.

At the same time, the main cast of the crew came into battle, and even Nicolas Cage took time out to promote.

Fortunately, these things are all taken care of by Fox Searchlight Pictures, so you don't need to worry about Ryan, as long as you can follow the crew to participate in various promotional activities with peace of mind.

At the end of a simple publicity campaign, Nancy Utley, one of the main principals of Fox Searchlight Pictures, walked over.

"Please stay, I have a very good suggestion for Miss Sophia. ”

Suggestion!

Ryan nodded, and then a few people came to the café not far away, chose a quieter place to sit down, and each ordered a cup of coffee.

Nancy Utley's eyes revealed a hint of excitement, "Chainsaw" is far from a successful film for Fox Searchlight Pictures, let alone a big profit.

Not surprisingly, as long as the box office trend of "Chainsaw" is stable in the future, then Fox Searchlight Pictures can be listed in advance, and she naturally officially became one of the two heads of the company.

According to the survey data, in addition to paying attention to the plot in the film, many of them are very curious about the relationship between the director of the film and Miss Sophia. ”

An unknown young director, a rich girl from the Coppola family, a Hollywood acting family, and the winner of the Golden Raspberry Award for Worst Newcomer Award and Worst Supporting Actress Award, the two appear in a crew, and they will definitely receive some media and public attention.

"I have a proposal, just an offer. ”

Nancy Erteley hesitated slightly, after all, Ryan's value is much more than that, and the Coppola family behind Sophia is also not simple.

"Maybe the two of you can have a brief conversation to match the promotional plan for the film. ”

Gossip lace news propaganda is a consistent traditional way of propaganda in Hollywood, and almost most crews will more or less spread some lace news, which makes it difficult to distinguish between truth and falsehood.

But the media and the public like this.

However, without waiting for Ryan to agree or refuse, Sophia Coppola was the first to ask, "Why, not Cage or Monica?"

"It has to be the two of us!"

Or is it that the media is more concerned about the lace news from the Coppola family? ”

Hearing this, there was no need for Sophia to continue to speak, Ryan had already understood what she meant, and this eldest lady obviously would not accept this kind of publicity.

"Miss Nancy, Saw is just a horror movie, not a romantic love story. ”

This kind of propaganda may not achieve much effect. ”

"It's better to focus the propaganda on the murderous house and the audience who are overly frightened, or it may be more effective. ”

In fact, he does not reject such propaganda, as long as it can be effective.

But there is a premise, Sophia is not a full-time actor now, but his assistant, and this kind of publicity is not suitable.

If it had been Monica Bellucci, he would have agreed a long time ago.

"I'm just making a suggestion. "Nancy Erteley wasn't reluctant.

As Ryan said, "Chainsaw" is only a horror film, and the two are not the leading actors in the film, so this kind of publicity may not achieve much effect.

Fox Searchlight Pictures' next promotional plan almost revolves around the murder house in one of the filming scenes, and even the murder that happened not long ago has been revealed.

The rumor of being cursed by a witch may make many people who have been fooled by "Blair the Witch" feel a little annoying.

But the homicide is a real case, and the apartment itself does have several suicides.

For a while, the media rediscovered the suicide incidents one by one, and people couldn't help but exclaim in unison, it was indeed a murderous house.

In addition, the audience who was scared and fainted firmly believed that he was scared to death because he saw a ghost.

If it were a country on the other side of the Pacific Ocean, the movie theater would definitely be the first to stand up and refute it, claiming that this absolutely did not happen, and the number of visitors would be 100% reduced for a while.

In the case of Port City, not to mention, the movie theater is not closed, even if it is a blessing.

But this is the United States, and instead of closing, the number of moviegoers has skyrocketed, and many people have driven from another state to experience whether ghosts really exist.

If you want to say that the only negative impact is estimated to be the housing prices around the apartment, which has almost plummeted, and many homeowners have been angry and scolded.

If it weren't for the small number of people, I'm afraid they would have to organize and march to Fox Searchlight Pictures to protest.