At the end of March 1994, some missing person notices suddenly appeared on the streets and alleys of major cities in North America.

Immediately afterwards, a number of newspapers and magazines owned by News Corp. searched for the three missing college students at almost the same time, claiming that the family was very worried about it.

At the same time, Fox received an anonymous package containing a videotape, as well as a notepad.

The notepad clearly records a shocking record: three film students went missing in the jungle near the small town of Bouzisville, Maryland, and the search and rescue team found only a few items left behind by them, as well as a video camera.

Unfortunately, the camera itself was damaged and could only barely cut out some footage and mail it over, hoping that Fox TV would help find the missing person.

It is said that the three of them were looking for a rumor about a witch at the time, and suddenly disappeared en masse.

The videotape in front of them, coupled with the missing person notices in many newspapers and magazines, the Fox TV staff suddenly felt that there was something wrong with the incident in front of them, and it seemed too much of a coincidence.

However, Fox TV executives agreed that the tape was very valuable and immediately asked people to produce a program to broadcast it.

With such a quick response from the top management, some employees inevitably showed strange emotions.

But TV stations like true and false reports the most, and only when there is a topic can there be heat.

What's more, the footage in the tape is very valuable.

Rumors of witches spread throughout the Western world, especially in some small towns in the eastern United States.

So in general, in a word, the market for witches in North America is vast.

The contents of the tape are real or fake!

It's not in their consideration at all, anyway, it's something that the top management has agreed to.

As for whether there will be any problems when it is played!

As long as you think about it a little, it is not difficult to find that the three college students in the video seem to have some problems, and it is not difficult to draw a conclusion when thinking about the relationship between the TV station and Twentieth Century Fox.

The next night, a popular Fox TV program released the images from the videotape.

"We found an incredible video tape some time ago, it seems to be three college students who have disappeared, the items they left behind, after multiple investigations by the program team, finally determined the whole thing. ”

It is said that the three college students went to search for the legend of the witch Blair during their vacation time, and in the end the three were missing, leaving only some belongings. ”

"Unfortunately, the camera in the item is badly damaged, and only a small part of the picture can be repaired for the time being, and the rest of the picture is still being urgently repaired. ”

After saying that, the scene on the TV screen changed, and some very shaky shots began to appear.

"In October 1993, three film students disappeared in the jungle near the small town of Bouzville, Maryland, USA. At the time, they were filming a documentary about the ancient local legend "Blair the Witch". “

A few months later, their backpack was found containing cassette tapes, Hi-8 cameras, and 16mm cameras to record the trio's final journey. ”

The footage of the video is not very long, only four or five minutes, but it is very clear that there are some images of three college students looking for the witch Blair.

"Then I want to ask, it has been half a year since the three college students disappeared, why the search and rescue team has been indifferent!"

"Is it incompetent? Or don't you care at all!"

The host's tone suddenly became very excited.

Next, the moderator talked about the incompetence of the government department and called on the audience to provide valuable clues.

For a while, the audience in front of the TV was all talking.

"God, do you really have witches in the world!"

"I really hope they can be safe. ”

"Damn the search and rescue team, they're literally committing a crime. ”

"We have to act and not let three college students go missing for no reason. ”

"That's right, you can go to the relevant departments and march. ”

After a report by Fox TV, with the addition of News Corporation's newspapers, magazines and other media, there was a large-scale hype.

In just a few days, both large regular newspapers and unscrupulous third-rate tabloids have been competing to report on the three missing college students and the witch Blair, which has become the hottest topic in North America at the moment.

Twentieth Century Fox has put a lot of effort into this publicity and marketing, and the media under News Corp. are sparing no effort to publicize it, and the entire streets and alleys of North America are talking about this topic, and even some charities have begun to spontaneously post missing person notices.

The investment in the publicity budget alone can be in the millions of dollars.

Fortunately, the next thing, the distribution department of Twentieth Century Fox only needs simple guidance, and from time to time release some true and false news, and the rest of the things will naturally be reported by countless media.

Inside the Fox Building, the distribution department of Twentieth Century Fox, Camelot Singer looked at the data in his hand and showed an expression of disbelief.

"It seems that our advocacy plan has been so successful that it's unbelievable. ”

"In the future, we still can't relax in the slightest, all the members of the distribution department are moving for me, and any place where people gather in North America must be plastered with missing person notices. ”

"By the way, on the Fox TV side, can it be repeated a few more times!"

A distribution staff member said, "Fox has repeated the show four times, and at least more than five million people have watched the show, and unless there is a new picture, it will be difficult to get more viewers if it continues to be repeated." ”

"Then let someone cut out a little more picture. Camelot Singer said in a firm tone.

Maybe when the film is released, he may become the head of the distribution department, not just a person in charge.

"Okay, I'll do it. With that, he immediately stood up and hurried out of the conference room.

Regardless of the country, the credibility of the TV station is very high.

"By now, a lot of people believe it, at least my son's group of friends. ”

There are also many college students who have spontaneously formed a search organization, which shows that the disappearance of three college students and the witch Blair have become the hottest topic in North America. ”

"But once things do look like they're exposed, they're going to be just as bad. ”

In this regard, Colette Singh was not worried at all, and said very easily: "I have already talked to Helen, the manager of several leading actors in the film, and all the people who are related to the film are now scattered in a country in central Africa. ”

"When the film is released, the matter will finally be revealed, and then it will be possible to bring back several leading actors in the film and let them accept the media and fans. ”

As soon as he talked about it, he couldn't help but feel a little painful, all the expenses of going to Central Africa to relax, but from Twentieth Century Fox, Helen didn't have to spend even a penny.

But he still had to agree.

"By the way, try to downplay the topic of the film director and the heroine. ”

Downplay the director and heroine!

Everyone nodded thoughtfully, a very smart decision.

"There is also something about the release of the film, it must be released before April 1, and it must be negotiated with major theater companies, and I want at least 1,200 screens. ”

Camelot Singer knows very well that the popularity of the film will not last long, it must be released as soon as possible, and the more theaters the better.

"I'm afraid this is a bit difficult, but the theater company thinks it's better to be safe, and hold a small-scale screening first. The person in charge of negotiating with the theater said helplessly.

"Then it will be screened as soon as possible, and once the box office results are satisfactory, immediately contact all theater companies in English-speaking countries to strive for simultaneous release as soon as possible. ”

"At the same time, don't stop in terms of publicity, except for Fox TV, other national TV stations must be contacted, and don't let go of any propaganda channel. ”

"On the eve of the film's release, it is necessary to pay attention to confidentiality, and all relevant personnel must sign a confidentiality contract compulsorily. ”

Camelot Singer has always attached great importance to secrecy, and even some high-level executives of Twentieth Century Fox are not aware of this matter.

The more pre-release the film, the more it needs to be kept secret, so that the curious public can willingly go to the cinema.

Of course, this matter cannot be kept secret forever, and sooner or later it will be known that this is just a propaganda hoax.

But the box office achieved in the early stage is enough to make people stunned, and there is no need to consider long-term screening.