Chapter 080: Changing the World (Happy National Day and Mid-Autumn Festival to Book Friends!)
In Apple's industrial design department, Jobs met Jonathan Yve, and the two of them looked at each other, and the other party was the right person. The meeting of these two men gave birth to the idea of designing the iMac computer. This time, the iMac will change the world again.
Of course, now that the design of the iMac has just begun, how can the research and development of a product take a year and a half, so Jobs is a little indifferent to Apple's current operation and management, well, except for one point, that is, the research and development funding is very important, without funds to invest in research and development, there is no great product.
Apple moved quickly, and Newton was sold for $35 million. Both Apple and Jobs were satisfied, and the development of the iMac computer continued.
After taking Newton, Melissa rushed to Stanford University to meet with Cang, and in order to negotiate with the SGI, they were to visit Professor John Henness of Stanford University's Department of Computer Science and Professor David Patterson of the Department of Computer Science at the University of California, Berkeley.
After the meeting, Cang Yaozu explained to them the idea of developing the fifth-generation RISC architecture, and expressed some ideas for the acquisition of MIPS to re-establish the leading position in the MIPS industry, and invited two professors to serve as honorary chairmen and technical directors of MIPS, fully responsible for the technology research and development of MIPS, while Penguin Capital is responsible for providing funds and recruiting professional managers to be responsible for the commercial operation and IP licensing business of MIPS.
With the help of Professor John Henness, SGI agreed to the proposal to spin off MIPS and transferred its entire stake to Penguin Capital for $32 million.
After the acquisition of Penguin Capital, MIPS determined a new round of R&D plan, and the main force of R&D is the two professors and their teams. This R&D is mainly based on the RISC-V instruction set given by Cang Yaozu.
At this point, the preparations for Cang Yaozu's trip to England have been completed. Before leaving, Cang Yaozu chatted with the two professors for a long time, and Penguin Capital will unite the two universities to establish a number of enterprise clusters, including cloud storage chip design.
"Professor Henness, does Stanford have a project team to study search engines? I don't need any professor, graduate students can, I want to start a company that makes search engines, I need some talents, I hope you, the dean, can provide some support." ”
"Well, graduate students are the most innovative people, and a lot of the new tech companies in Silicon Valley started out with our graduate students. We have also been creating a free and relaxed environment for this group of innovative students. Stanford students can choose their own advisors, choose their own field of study according to their interests, and choose like-minded classmates to form study groups. As for the search engine, it seems that there is a research laboratory that has done a project on how to search digital libraries. ”
"Oh, how did this project work, and who are the participants?"
"This project models searches by looking at the sources of cross-searches and then weighting them according to importance, authority, network structure, and connections created by individuals. I'll have to ask which students are involved. ”
This should be the prototype of the PageRank algorithm, it seems that it is only used for the page search of the digital library, if it is extended to the Internet, it can be based on the regression relationship between the pages on the links from many high-quality web pages, and the regression relationship between the high-quality web pages must be established, and the importance of all web pages can be determined.
This is Google's core technology, the PageRank algorithm, which should be the research project of Larry Page and Sergey Brin when they were at Stanford. The end of 1996 is a good time, if it were a year and a half later, Google would have been established, although the first few years of Google's development were also difficult.
Well, in 1997, Sergey Brin and Larry Page wanted to sell the search engine project to Yahoo for $1 million, but Yahoo refused, so Sergey Brin and Larry Page had to set up a company and start operating the search engine project, and in 1998, Google was born.
In 2002, Yahoo recognized the importance of search engines and offered to buy Google for $3 billion, but Sergey Brin and Larry Page decided that Google was worth $5 billion, and Yahoo abandoned the acquisition.
Later, Yahoo offered $10 billion to buy Google, but Google didn't sell it. The relationship between the two companies is very deep, and it can be said that they love and kill each other, and they are constantly entangled. The grievances and grievances between Google and Yahoo flashed in Cang Yaozu's mind.
"Professor Henness, I'd like to meet the members of this project team, can you help me make an appointment with them?"
"No problem, I have always believed that research must be combined with practice in order to push the research and development of technology to the extreme. I'll make a call, you can have a cup of coffee and wait a while. ”
Of course Cang Yaozu is not in a hurry, it is Google, even if he is asked to wait for three days and three nights, he will not be tired. Even if the next trip to England is delayed, there is nothing to worry about.
The reason why Cang Yaozu is so close to Professor John Henness is because there is a treasure in Stanford University, you must know that Professor John Henness has rarely conducted technical research now, and is mostly engaged in management work, and in two or three years, he will be the president of Stanford University.
For this big bull, Cang Yaozu is only given some honorary positions, and he does not participate in the specific management of outside companies, at most he participates in some theoretical research and guides technology research and development.
RISC-V, the fifth-generation reduced instruction set, will be organized under the unified organization of MIPS, which was just purchased by Cang Yaozu, with Cang Yaozu providing all the instructions in the reduced instruction set, and then led by MIPS and two professors, coordinating with the University of California, Berkeley, Stanford University, Yanyou, and Qingdao University to develop the corresponding toolkit and commercialize it.
The matter of the instruction set is over, and the research and development will be carried out in an orderly manner, waiting for Cang Yaozu to get the ARM company done, you can integrate it, and then lay a solid foundation for the mobile processor, and you can wrestle with Intel. Of course, the desktop processor will definitely not be able to do the Wintel Alliance, but the mobile terminal can still be just a bit, well, absolutely not scared.
There is a sword of anti-monopoly, and it is very unlikely that Intel will continue to exert its strength on the mobile side, and Cang Yaozu's plan is to take advantage of the fact that there are no giants in the field of mobile terminals, and the opponents are still very weak.
That's basically the case in the hardware field, and next, Cang Yaozu naturally wants to do a good job in the field of the Internet.
If you want to ask which Internet companies can make Cang Yaozu regard as an opponent in the next ten or twenty years or even longer, Cang Yaozu will say that it is Microsoft, Apple, Amazon and Google.
Microsoft is now in full swing, there are not many opportunities to intervene, it is okay to buy some Microsoft shares in the public market, a large number of shares are not easy to take, can only be picked up from the hands of some small shareholders to take some, this work, Melissa's private equity fund has been doing.
Amazon is also getting stronger and stronger, although it has not yet been listed, but the opportunity for investment participation is not large, Jeff Bezos, a bald guy with thick eyebrows and big eyes, is born on Wall Street, and these financial means of financing and investment are very expert, and Bezos attaches great importance to the Internet, which is a very strong opponent.
Apple's threat is also great, this is because Apple's individuality and innovation make Apple have a high degree of compulsion, especially after Jobs, a paranoid, re-enters Apple, this kind of compulsion will reach the extreme because of Jobs's extreme paranoia and pursuit of perfection, and Apple's fans have always been the most.
Jobs will officially become Apple's CEO in the second half of next year, when he will personally plan an ad with the copy of this ad written by Jobs himself: To the crazy people.
They are mavericks, they are unruly, they are troublesome, they are out of place,
They see things differently, they don't like to stick to the rules, and they don't want to rest on their laurels.
You can identify with them, oppose them, praise or denigrate them, but you can't ignore them.
Because they change the ordinary, they push humanity forward.
They may be crazy in the eyes of others, but they are geniuses in our eyes.
Because only those who are crazy enough to think they can change the world...... to truly change the world.
This is Jobs' declaration of returning this time, and he wants to change the world. He came up with the Apple slogan Think Different, which can be translated as Think Extraordinary.
Jobs would use his positioning of the Apple brand to reaffirm his rebellious personality, even though he was already a billionaire by then, and he would still set up his own distinctive flag.
You can take everything from Apple, but you can't take away the difference of Apple, which is the original attribute of Apple but gradually forgotten, but the return of Steve Jobs gave it to Apple again.
When Cang Yaozu frees up funds next year, he can take a stake in Apple, and it should be too late.