Generally speaking, producers are not very out of the circle, except for celebrities who advertise themselves as producers...

I also like to apologize.

Shen Mengxi is different, his director has won the Oscar, the actor has won the Hundred Flowers Actor, and the projects produced by him have won the top three domestic films at the box office...

Belong to the Chosen One!

So, it's also famous outside the circle...

For this premiere, many people came for Shen Mengxi.

Hiroki Mu Haifeng is one of them, he was invited to come over - the top 100 UP master of potatoes, he ranks 67th!

That's a great result.

You can accept advertisements to the extent that you can just rot money!

"Thai Embarrassment" is indeed quite funny, snot and tears flowed...

It is customary to wipe snot on a chair in the screening room, and then I run into a man doing the same thing!

His eyes met, he quickly turned his head, and cursed in his heart: Phew!

He thought, and then focused on the behind-the-scenes story shared by the "Thai Embarrassment" publicity team...

Xu Zhengxian spoke: "When we were in "People in Embarrassment", we actually had some frustration, because we felt that the movie could have a box office of over 100 million..."

"When the sequel was in preparation, there were two modes, one was to continue to cause jokes according to the two different identities and different classes, and the story happened in China;

"I hope that the audience can see the sense of production in our small and medium-budget films, and I hope that they will get the same movie-watching experience when they go to the cinema to see our film as if it were a blockbuster. ”

He said more seriously, and Wang Baoqiang didn't hold it at all: "I think my women's clothes are very good-looking!"

"Maybe you can compete for Best Actress?"

"The most memorable... That must be a spa for Yang Xiaomi..."

"No, because I also did it for Huang Bo once in the play, so, the contrast is very strong..."

Huang Bo was asked the most why he wanted to take this play...

As far as you can see, the story characteristics of "People in Embarrassment" determine that it can't be turned into a three-person movie, it must still be a two-person movie, so Huang Bo's handling becomes independent to give him a clue and let him be responsible for a layer of pressure...

His character is actually a supporting role!

"Just help..."

"Between us, he said he needed me to play a role, and as long as I had time, I would definitely go!"

to Shen Mengxi: "In fact, the most important thing we do in movies is sincerity, treating the audience as friends, doing comedy, just to make people laugh, most domestic films are treating the audience as fools, those who shoot science fiction don't understand science fiction, those who shoot fantasy don't understand fantasy, and those who don't understand history are known as restoring history!"

"Thai Embarrassment" is an authentic Chinese New Year comedy in terms of subject matter, we make scripts and add baggage, all of which are original, I believe everyone should be able to distinguish who is sincere in making movies and who is casually fooling the audience. ”

"Actually, we've talked to a lot of filmmakers, what is the sincerity of making a movie? Many directors understand that the audience is stupid, so making a stupid movie? They are wrong from the starting point! The sincerity of making a movie first has to ask yourself what you are shooting and what you want to express. Instead of speculating on how stupid the audience is, how much they need you to squeak him and laugh. ”

"Then what do you think is a comedy without sincerity?"

Shen Mengxi didn't even think about answering directly: "The so-called Chinese New Year comedy that Huang Baiming has done in the past few years is a representative of insincerity!"

"Just copy a few jokes from the Internet, choose some hot words of the year, and combine them, will the audience laugh?"

"Our mainstream audience is very picky, you have to want to be in front of them..."

The audience asked: "I feel like this movie is a bit like "The Hangover 2"..."

"You think too much, the only thing it has in common with The Hangover 2 is that it takes place in Thailand, in fact, we refer to Midnight Run, Rain Man, Day 8..."

Xu Zheng added: "To be a good-looking comedy, you must first have a good-looking story. To have a good-looking story, the premise must be an interesting theme, a good story, which should be the ultimate goal of a comedy movie, and then use a form that makes others laugh and make others accept. ”

......

Compared with the original time and space, the promotion of "Thai Embarrassment" has one less label: a dark horse at the box office!

The so-called dark horse is not optimistic!

But now it's different, after the premiere of "Thai Embarrassment", it was unbeatable, whether it was the attendance rate or the single-day box office...

Many people have analyzed the reasons for the success of "Thai Embarrassment", and the number one is the cooperation of teammates:

"Lu Chuan is just a funny head, the movie is a thing, I don't look at the process at all, I only look at the result.

"The King's Feast" has no possibility of being a big hit in any way, and the quality of this film is really average.

Films like "1942" are neither popular nor "actively" accepted by most audiences. Coupled with the fact that the happiness index of life is declining, people are still more inclined to choose interesting and relaxing things, at least not so tired to watch.

Why "Big Shanghai" and "Blood Drops" are so unserious. Add to this already boring and depressing winter. "Thai Embarrassment" was a success. ”

This time and space is probably the influence of propaganda and "One Shot to the End"!

Publicity strategy: Before the release, Shen Mengxi was responsible for blowing the box office, and all kinds of promotional short videos sprinted to the Internet;

To what extent is advertising?

You look at a marketing Weibo casually, and it starts to turn.

But this kind of propaganda rarely arouses the disgust of others, compared to the various propaganda that is overwhelming as soon as other blockbusters are released, Thai embarrassment has captured the hearts of ordinary audiences this time.

This kind of propaganda method used by "One Shot to the End" and "Thai Embarrassment"!

In terms of word-of-mouth, most of the audience gave good reviews, at least passing - the story itself is relatively round;

Of course, there is also the effect of "People in Embarrassment", and the three actors themselves have a high national favorability!

If you replace Huang Bo with the new Golden Rooster actor, you just feel that it is against the peace...

was released on the 20th, with 52 million on the first day, beating the 39 million of "Zodiac";

The next day, Friday, ushered in the first weekend, three consecutive days, 61 million, 94 million, 87 million...

The box office in the first week was 274 million...

On the 24th, a working day, but it was Christmas, and I took another 55 million in a single day...

Lose your marbles!

can't stop it at all, it feels even crazier than "One Shot to the End"!

To what extent – 70% attendance!

So much so that many cities have a hard time getting a ticket.

After all, the total number of screens is only 14,000...

Theoretically, the twenty-hour box office space can reach 600 million...

Isn't this theoretical, who Nima ran to the movies in the middle of the night?

At the same time, many voices criticizing "Thai Embarrassment" began to rise:

Xiao Su, a professor at the School of Liberal Arts of Central China Normal University, bombarded "Thai Embarrassment", saying that "Thai Embarrassment" is a typical "three vulgar" film, vulgar, vulgar, and kitsch, and pointed out that "Thai Embarrassment" actually represents the two bad tendencies of current Chinese films - "cheap" and "showing off wealth", sarcastic, satirical, and unscrupulous people, and nakedly advocating money worship.

Many big Vs also said with a rhythm, 'The level of national appreciation is low!'