Chapter 865 It's Not That Simple

Although Chen Xuesheng has been in the electronics industry for several years, he has always been an OEM, and he has not done his own technology or brand, so he is not too expert in the release of new products.

In fact, Hu Mingchen is more layman than Chen Xuesheng, but Hu Mingchen is one point stronger than Chen Xuesheng, that is, he has experience.

Hu Mingchen remembers that he once bought a mobile phone, and that mobile phone was bought four months after the release of the new phone, and for that mobile phone, he also paid a deposit a month in advance.

It was because of this experience that Hu Mingchen decided that he could not send the product out first.

There are two benefits to launching a new product early, the first is to get a head start and announce to the world that they are the first company to develop this type of product, and the second is to hype and create advertising effects in advance, which is a bit like hunger marketing.

As the first company to release similar products, Hu Mingchen can save a lot of money in advertising costs, but the second company is different, and spending tens of millions of more advertising dollars may not have that effect.

Anyway, Pengbo has no money now, and it can't afford that advertisement, so it just takes a risk.

The reason why it is said to be a risk is that the technology that Chen Xuesheng said has not yet fully matured and fixed, and if they release a new machine and it will not be able to be mass-produced and launched in a few months, then the first-chance effect of early release will become the opposite effect.

And there is another point, the release of such electronic consumer products is to be demonstrated on the spot, and only the live demonstration can let the media and consumers see his novelty and fashion, and understand the breakthrough point of new technologies.

However, the technology is not yet mature, and once there is an accident during the demonstration, it is to pick up a stone and shoot yourself in the foot.

"But I'm afraid that there will be an accident when the time comes, and once there is an accident, everything will be ruined, and even if we make good things in the future, others may not believe it. Chen Xuesheng said worriedly, "It's a big risk, and the country's approval, if you can't get the approval, you can't go public, you can't get the network access certificate, you can't connect to the mobile network." ”

"I know all of that, so we have a lot of work to do, and we have to make sure that every step of the way is not wrong...... It's just that if you want to have enough influence, you have to spend a lot of money......"

"It doesn't cost much for a press conference, you can rent a venue, it's just a million. Chen Xuesheng sat opposite Hu Mingchen and said.

Hu Mingchen shook his head: "It would be nice if it was so easy, if it was like that, it wouldn't make much difference at all." ”

"Then ...... you are going to do?"

"First of all, we must invite the media, not only the domestic media, but also the world's big media, secondly, this conference can be made into a live broadcast, which requires the purchase of advertising periods, as well as the network platform, this product is mainly to cater to young people, then the promotion of the network platform is essential, as well as technical support...... Counting large and small, I'm afraid that there are no twenty or thirty million that can't be lowered, and this is only my preliminary estimate. In addition, we also lack professionals in this area, such as media PR, such as brand management, such as ** PR. What's more troublesome is that it is necessary to prepare for the production line as soon as possible, which is a huge expense, including adding a lot of manpower. Hu Mingchen counted with his fingers, and the more he said, the more bottomless he felt in his heart.

In a word, Hu Mingchen still lacks foundation, lacks relevant professionals, and in terms of money, it is relatively easy to solve, but a group of trustworthy, reliable and capable professionals are more difficult.

Chen Xuesheng may be okay to do factory management, but it is a bit difficult for him to expect him to do brand marketing and brand management, not to mention that there is a very complex supply chain construction and management behind.

"It needs so complicated, so much money? It's easy to say, but this money ...... The company doesn't have much money now, and now, there is only the R&D department, and the money you call is still 50 million, if you want to move the money, then there is only ......"

"No, the money from the R&D department can't be touched. Hu Mingchen hurriedly interrupted Chen Xuesheng, "Uncle Chen, don't worry, I will solve the money problem." In other aspects, you have to be more superactive. ”

"I'm nothing, you're so determined to do this, I'm running errands, moving my mouth, that's all right. Xiao Chen, what about tens of millions, where are you going to get it?" For Chen Xuesheng, as long as he doesn't ask him for money, then everything is easy to say.

Anyway, Hu Mingchen threw money into it himself, and the proportion of shares in the company remained the same, why not do it, even if Hu Mingchen insisted on spending a lot of effort to do this thing, he has never been very agreeable, but as a small shareholder, he can only be at peace with what happens.

Even Chen Xuesheng privately told his family that if Hu Mingchen didn't have to be so stubborn, the scale of the company would have expanded at least one or two times now, and there would be no problem if he didn't have money to earn twenty or thirty million.

Now is the outbreak of electronic product sales, as an OEM company, in fact, it is very good to do, although the profit is low, but the amount is large, whether it is for the domestic brand or for the foreign large enterprises to do OEM, it is very easy to find orders.

It's just that every time the money earned has to be posted to the R&D department, the company's production scale has not been able to expand.

Some time ago, there was a factory building in their industrial zone to be rented, and the previous boss quit, Chen Xuesheng wanted to rent which factory building, get a few production lines in it, recruit two or three hundred people, and increase by 10 million a year.

Of course, if you want to do that, the company has to throw more than 8 million into it first. Chen Xuesheng told Hu Mingchen about this matter, hoping to get his support, but who knew that Hu Mingchen vetoed his idea.

In Hu Mingchen's statement, it is not important to increase the output value of 10 million or 20 million a year, and the top priority now is to ensure the progress of the R&D department, whether it is funds or attention, we must concentrate on this side.

The proposal was rejected, Chen Xuesheng was still a little uncomfortable in his heart, and not long after, the theft of mobile phone technology happened.

Chen Xuesheng thought that Hu Mingchen would stop here for a while, but who knows, Hu Mingchen not only stopped, but also behaved more aggressively. Not only did they continue to invest in R&D, but they even had to release their products ahead of schedule.

"This ...... I'll find a way. Where to get those tens of millions, Hu Mingchen didn't think about it.

As a last resort, Hu Mingchen had no choice but to continue to sell the shares of Ah Niu Company, although he was very reluctant, the shares of Ah Niu Company have been rising.

But for his sister to study abroad, Hu Mingchen has already sold it once, so for the sake of smartphones, he doesn't mind selling it again.

Last month, both the Bank of East Asia and HSBC contacted us and offered to give us a loan, as long as we used the company's collateral, we could borrow 1,000 to 15 million. Chen Xuesheng proposed.

"If you don't do it, you can't take a corporate mortgage. Hu Mingchen immediately vetoed it without thinking about it.

Since the incident of Min Wen, Hu Mingchen has doubts and shadows about finding bank loans.

If you want to say that the most profitable industry in the world is actually not a drug or an armament, but a bank.

Banks make money not only legally and insurably, but also at a low cost.

While collecting money from savers, and then lending the money to others to make money, it snowballs, and the more it rolls, it gets bigger and bigger. The most important thing is that ** also acts as a protection for the bank, in general, whether it is domestic or foreign, ** will protect the bank from failure easily, and if you lose money on venture capital, ** will also help bail out.

It's like other industries, love doesn't die.

In addition, for mortgage loans, banks will discount the collateral again, in other words, for 20 million assets, the bank will give a loan amount of 800 to 10 million at most, and you will not lose money.

It is said that the US military industrial enterprises are powerful and influential, but in fact, if those military industrial enterprises are doubled, they will not be able to withstand a Wall Street.

They are all service industries and tertiary industries, but people who do finance can get high salaries and be at the top of all industries.

Anyway, Hu Mingchen was almost pitted miserably that time, and he had palpitations. In the future, unless absolutely necessary, Hu Mingchen will not borrow money from the bank.

After Chen Xuesheng left, Hu Mingchen called Hu Mingrong.

"Big brother, come, sit, how is the classmate I asked you to pick up last time?"

Hu Mingrong sat down opposite Hu Mingchen: "I arranged him in the quality inspection department, which is relatively relaxed, and at the same time can be familiar with the company's environment." ”

"Quality inspection department, well, yes, then please help me keep an eye on him, and help him if you can." Hu Mingchen nodded.

"I will. ”

"Big brother, what have you been doing lately?"

"I'm just staring at the production of the workshop now, we have received a batch of MP4 orders, in addition, the previous batch of copycat machine orders have not been completed, I just star, sometimes as a purchase, to prepare relevant parts. Hu Mingrong said.

"Well, that's okay. ”

"Xiao Chen, are you here this time to stare at the smartphone in the R&D department again?" Hu Mingrong asked rhetorically.

"I'm really here for this, and I guess I'll stay in Pengcheng for a while. ”

"So, what stage of research and development has that machine reached? Is it about to be mass-produced?"

"Haven't you come to the R&D department to have a look recently? haven't you communicated with He Xin?" Hu Mingchen asked suspiciously.

Hu Mingrong is an assistant to Chen Xuesheng, as an assistant to the general manager, he can be involved on both sides, and from the perspective of rights, his rights are greater than He Xin.

"No, Mr. Chen said that the R&D department should keep it secret, and after our department moved over, it basically didn't come over. I was staring at the production side, and Mr. Chen would come over from time to time to see the R&D side. Hu Mingrong replied.

"Oh...... The R&D department really shouldn't be everyone. Hu Mingchen frowned.