Chapter 131: Isn't It Just Burning Money!—(3/5)

The current price code is 350,000 yuan per episode on average, that is to say, the cost of a TV series needs to add more than 10 million additional marketing costs.

Why should you buy it?

Generally speaking, after signing the contract, satellite TV will first give you 30% to 50% of the money and let you buy ratings. If the ratings don't go up, the balance won't be paid to you!

It's shameless.

Mengxi Company is the same, because there are too many TV series now, you don't buy it, there are other TV series waiting to be bought!

Therefore, Tang Ren is basically only cooperating with CCTV, Mango Channel, Zhejiang Channel, Beijing Channel, Dragon TV, and five TV stations...

Everyone knows the roots.

But for three years at most, when Tudou Video is mature, the company's TV drama business will be transferred to online dramas.

Isn't it just burning money!

Who's bad for money or what?

Nowadays, the most money-burning theater business has slowed down the expansion demand, and it will be self-sufficient in three years at most;

Shen Mengxi's investment team brings him more than $500 million a year...

Afraid of hair?

Content production, Mengxi said second, who dares to say first?

Li Yiping: "You bought a potato video?"

"Well, that's the right price..."

"What about the network rights of our episodes?"

"It's okay, keep selling, how much is the price outside, and we will also ask for it..."

Whether Shen Mengxi buys a video website or not has little to do with her, Li Yiping is worried that Shen Mengxi will use Tang Ren's works to boost the video website...

In that case, it is easy to cause internal instability...

Hard to understand?

Let's put it this way, WeChat engages in free reading, and then uses Dianniang to charge and even serialize it for free, what is this called?

Official piracy!

Do you understand?

It is the interests of the creators that are harmed.

Shen Mengxi looked at everyone present, thought for a while, and said: "Don't think too much, I do my video website, our company's works, I will join the film library according to the market price, the online drama I am talking about is an exclusive online drama..."

"How do you charge then?"

"How about 20%? 20% higher than the cost..."

20% profit, that is to say, 10 million episodes, 12 million buyouts...

This price... Barely reached the average profit within.

Here's the price of Netflix...

Netflix gives all self-made dramas 20% higher than the cost price.

However, this is also a problem, for making a good drama that is good, you give 20% of the profit, and for making a mess of bad dramas, you also give 20%...

"Of course, there will be changes to the policy on fees in the future... We'll talk about that then. Let's talk about it, which of these three dramas are you most optimistic about?"

Cai Yinong opened "Psychological Crime" and muttered: "... I haven't even seen it... Is this all the more popular in the market?"

"That's right, these three books are known as the most well-known in domestic suspense reasoning... If any of you are interested and want to try it, you can contact me, if not, I will go to Lao Hou!"

Lao Hou, Hou Hongliang, their team may have ideas about such a new thing as online dramas.

Li Guoli nodded: "Three days later, I will give you an answer!"

......

The first person to do online dramas in China was Li Xiang's husband Wang Yuelun, "Life Needs to Be Debunked"...

It was after Netflix launched "House of Cards", Wang Yuelun just became popular because of "Dad, Where Are You Going", and he picked up the guide tube again and filmed a web series.

The word-of-mouth is sparse, and it is not as good as the later "Soul Ferry"!

"Soul Ferry" was actually made by Guo Jingyu's team, and it was the director of Jiangsu Satellite TV who was right because of "Mother's Road"...

Of course, "Mother's Road" Zhen Ji is rotten!

Shen Mengxi's 20 million is actually a bit too much, like "Psychological Crime", at the beginning, it was definitely only the first season that was filmed, and it was impossible for actors to find many awesome actors - online dramas are used for cooking, and by the way, the screenwriting team is exercised!

Cutting this number in half can make a good web series.

Thousands of dollars buy horse bones...

Now, no one knows if there is a future for online dramas, if you don't spend a lot of money, who wants to take it?

Of course, after Shen Mengxi took over the potato, he immediately fired those Taiwanese executives...

In order to avoid being further marginalized, Tudou adopted a differentiated strategy and took the initiative to give up the purchase of long video copyrights such as film and television dramas, but bet on Japanese animation and Taiwanese variety shows that are facing policy risks and suspected of bloody violence, and these contents are not the main course of the video, so the traffic has declined sharply.

Zhen Nima was neurotic, and spent a lot of money to buy "Kangxi is Coming", "Guoguang Help", and "Entertainment 100%", and then found that without a license, it couldn't be broadcast officially at all...

This one has lost hundreds of millions!

Re-hire Zhao Liang and Li Yongjin, who had left their posts...

I have added a new drama channel, as well as game videos, life anecdotes video channels...

There is also a live game channel!

Follow Station A and add a barrage spit function...

The most important thing is to spend 150 million yuan, focusing on encouraging UP owners to have original content, such as the "Mao Liar" team...

You have to give the UP owners a monetization channel, otherwise, do you expect them to generate electricity purely for love?

This toss, coupled with the purchase of copyrights, anyway, after a month, incomplete statistics, Shen Mengxi spent at least 4.5 billion...

It's all his own money!

Just buying potatoes...

It cost $600 million...

100% privatization, delisting...

......

Shen Mengxi finally came to Hengdian, and Li Yiping wanted to talk to him.

Again, she doesn't care what Shen Mengxi does as a video website, anyway, she spends his own money.

"35 blockbusters introduced, I'm worried about what to do next year now..."

"Calm, the water is coming to cover the earth, the soldiers are coming, the sky is going to rain, the mother is going to get married, what can I do with this kind of thing?

Ahem, Shen Mengxi is actually a little weak-hearted...

After all, Hollywood blockbusters are the mainstream these days!

Li Yiping sighed...

Not only her, the whole circle is very timid, otherwise, Hua Yi would not have gone to film, Huang Zhongjun has calculated an account: even if the mainland market expands to 35 billion, Hollywood imported films account for 20 billion, and the remaining 15 billion, even if Hua Yi accounts for half, how many can there be?

Not worth it!

Let's make an investment.

changed the topic, Li Yiping asked him: "The Golden Rooster Award has been scolded like that in the past two days, why don't you make a sound?"

"Mind my..."After a pause, Shen Mengxi said: "Wait a few more years, and when the golden rooster is pressed under the golden horse and rubbed, it will probably be time to reorganize!"

To be honest, if someone hadn't died, the Golden Horse Award would still be the first of the three gold medals in the minds of many people...

"What about the Golden Horse Awards, are you going?"

"Don't go... I'm still the same sentence, when you don't need a visa to go there, I'll be the first to go!"

"People like you... Hey, Xiao Ran, what's the matter?"

The two of them were chatting, and someone knocked on the door, it was Peng Xiaoran...