Chapter 069: Stoneing Him to Death with Money
"Those who follow the trend live, and those who go against the trend die, just like the skill of trading stocks or surfing?" said Mark Randolph about his own experience of this sentence.
"Well, it's basically a truth. Standing on the tuyere, pigs can fly. The current Internet will create a lot of multimillionaires, billionaires, and even a billion net worth is not too difficult.
ICQ knows, this company was recently established in Silicon Valley, I have invested a lot, and it will almost be listed next year, and there will be no shortage of money at all.
The disc rental market is not large, and you can just throw money at BesTV again, so you don't have to worry about the risk. ”
"Mr. Cang, how will the equity of the new company be distributed?" Reed Hastings saw that Cang Yaozu had more right to speak, so he asked Cang Yaozu the question he was most concerned about.
"Let's invest 100 million US dollars here, accounting for 90% of the shares, and the two of you will each account for 5% of the shares in technology, if you have investment intentions, then calculate it according to 1 million US dollars for 1% of the shares. ”
"Mr. Cang, we basically understand the situation, we need to go back and think about it, thank you for your hospitality tonight. Reed Hastings said, standing up.
"Okay, both, here's my business card, I'm waiting for your good news. Mr. Randolph, my ICQ number is on the business card, you can add me when you go back, I have some marketing questions I want to talk to you about. Mr. Hastings, if you have any comments on the distribution of shares, you can also add me to ICQ, you can discuss. ”
"Okay, I'll add it when I get back, then, let's go first. Mark Randolph solemnly took his business card and said goodbye.
The two of them put on their coats and scarves, and said goodbye to Cang Yaozu and the others one by one before walking out of this room.
After sending the two of them away, the four of Cang Yaozu came back and sat down again, and Robert Iger asked, "Ah Yao, I feel that this Hastings is not a small ambition, and he is not a good partner." ”
"Yes, Hastings is calm and resolute, the key is that he can resist pressure, small setbacks are nothing to him, he has a tough heart, he is a character, such a person is the most successful.
It's a pity that he achieved a lot of success in his last business, he took a lot of money, and his heart was ambitious, and he probably wouldn't be subservient.
It can be seen that Mark Randolph is centered on him, but it is not impossible to fight, this person is very good at e-commerce, and he is more suitable for marketing, but he is too soft-hearted and lacks leadership skills, so he is not suitable to be a CEO.
Of course, if you make a more detailed plan for him, he should not have much problem implementing it, so he still has to work hard to fight for it. ”
"Ah Yao, do you value these two people very much, give them so many shares?"
"It's a lot, it's not too much, 5% is worth 5 million dollars, Randolph may agree, Hastings probably won't agree. I heard that he was still studying management at Stanford University, and a person with a net worth of hundreds of millions of dollars is still working so hard, and he has a big plan. ”
"If he doesn't agree to the shares you gave and insists on going it alone, how are we going to deal with it?" said Robert Iger.
"If Hastings doesn't agree, and he has to do this business himself, then we don't have to worry about him, this industry is not easy to do, competitors are everywhere, new competitors appear at any time, he is still small.
Try to fight for it, the focus can be on Mark Randolph, and it is okay to poach to be the CEO. If Hastings does it himself, he may not invest more than 20 million in his own way, so he won't be able to achieve the climate in a year and a half, so we can just go at our own pace. ”
"Ah Yao, you tell me how to operate, I don't know much about the follow-up planning of this area. Robert Iger asked.
"Toshiba launched a DVD player in Sakura Country last month, and it will be launched here in Citigroup next year. I also got in touch with Toshiba through the relationship with Shengdi, and finalized a framework cooperation agreement to set up a joint venture factory in Huaxia, and at the same time, Yandu also carried out research on DVD movements and decoding chips.
Some new features, such as progressive scanning chips, have also entered the research and development stage, and the market share of VHS can still hold down DVD for five years at most, and then it will be the world of DVD, so we must take advantage of this time node to win more market share in the rental and sales of DVD discs and establish a dominant position. Then there will be no fear of any competition. ”
"For this reason, I placed an order for 1 million DVD players at Toshiba, and the price was kept very low by me. There aren't many DVD releases from studios yet, and we're going to take over the rights to distribute DVDs to as many of those films as possible.
We can talk about new and old films, and high-quality films with high box office are given priority to talk about, such as "Friends" and "Growing Pains", and these dramas can also be discussed, so as to expand our film source as much as possible. ”
"At the same time, it is necessary to establish Marvel's flagship stores in major cities of Citigroup, which can display comic books, posters, and peripherals, as well as a digital area, such as DVD players, discs, mobile phones, and notebooks can be displayed in the digital area, so that users can experience and sell at the same time.
The land and properties of these flagship stores can be bought, and the construction of flagship stores should be modern, not low, which is our face and image of Marvel. These flagship stores mainly cover large cities and densely populated areas.
Regional centres should also be established to minimize the mailing and delivery time of DVDs in the future. ”
"This is the construction of content and offline channels, and finally the online channel, that is, our website, if the name of the website is not as good as Netflix, I will notify the company to register this domain name first.
The flagship store is called the Marvel & Netflix flagship store. Two families each occupy half of the area. The domain name is determined, and the rest is the development of the website, the website should pay special attention to the user experience, the timeliness of DVD disc mailing, and a variety of payment models can be developed, such as monthly fee model, annual fee model and so on. ”
"The monthly fee model is that users pay $20 per month and can choose 5 films to watch by mail for free every month. The annual fee model is to pay an annual fee, a one-time payment of $240, no deposit, and a monthly fee member has to pay a deposit of $80. Newly registered members will experience the membership fee for free for the first month, but a deposit is required. ”
"We will monopolize most of Citigroup's DVD player sales next year, so every DVD player buyer is our potential customer, and we will provide them with a one-year membership experience period for free, which can be regarded as a special offer.
It's also a concession, although we still make a lot of money by doing so. Now that the agency price of DVD players has been pressed to less than $500, even if we sell DVD players for $999, we can still make a profit of nearly $300 per DVD player. What I want is to quickly increase the market share of DVDs, but we must hold this part of the new users firmly in our own hands and not lose too much. ”
"I'm convinced, Ah Yao, your layout ability is really strong, it's just a pit step by step, I thought your investment was too diversified, it was the Internet, it was semiconductors, and finally it entered film and television comics, it's a mess.
But I found out that I was wrong, you can actually find a junction and link them together. Did you buy Shengdi to start a partnership with Toshiba?"
"Haha, average, third in the world. I'm definitely going to get involved in the DVD industry and push it, but I'm not in charge, I'm just going to leave it to Toshiba. I first cooperated with Shengdi and Toshiba to set up three wafer factories, and then placed an order for 1 million DVDs with Toshiba, and asked them to build factories in Huaxia to further reduce the production cost of DVDs. I also jointly established a micro hard disk R&D team with Toshiba Shengdi to tackle this technology. ”
"Of course, we don't rule out working with Sony, and if they give us a lower price, we would welcome it as well. ”
"1 million DVD players, $1,000 each, that's $1 billion, my God, do you have that much money? Aren't you afraid of losing money?" Jennifer Aniston was a little shocked, and her ears actually heard the big project of 1 billion dollars.