Chapter Twenty-One: Is It So Unruly?
After coming out of Manager Zhao's office, Chen Qi sent a text message to the young mother, telling her that the ad should air a few minutes before 12 p.m.
He only said this one thing, and he didn't say much about what company wanted to sign his son. This is no longer his jurisdiction, let them decide for themselves.
After a while, he received a text message back from the other party.
"Okay, thanks. ”
There is also a smiley face in the back.
Chen Qi smiled, put away his phone, and walked towards the office.
Naturally, he received some scrutiny, and he could even hear a lot of people speculating about the specific content of the advertisement.
Yesterday's submission premiered today, and as experienced industry insiders, they all know exactly what this means.
It is no exaggeration to say that on this day, the whole company was not focused on work.
They were all curious about Chen Qi's advertisement, and they were all waiting for the arrival of noon. Because it's not just an advertisement, it's also about their company's face and their company's position in the industry.
Therefore, they are all eager to see how shocking the advertising made by a newcomer to advertising is.
After this tormented waiting, noon finally arrived.
At 11:50, each department had already turned on the TV in their office and tuned to the channel of CCTV one, waiting with great anticipation.
As an advertising agency, a TV in the office is almost standard.
Time ticked by, and two minutes before twelve o'clock, the advertisement appeared.
"The ducklings swam and swam and swam ashore ......"
The heartwarming soundtrack and graphics grabbed everyone's attention at once.
At the moment when this picture appeared, almost the entire company subconsciously glanced at the lower right corner.
Sure enough, they saw the name of their company.
It was a line of small, translucent print that had no effect on the picture of this ad, and the average viewer wouldn't even notice it.
When they see the name of their company, everyone smiles and has a sense of pride in their hearts.
That's it, yes.
The commercials on TV continued, with mom washing grandma's feet and the little boy peeking behind his back before turning and running away.
The advertisement is here, not to mention that they are industry insiders, even ordinary viewers can almost guess the development of the story at this time.
However, when the camera of the little boy holding water and the deep tear-jerking background music appeared in front of them, everyone was still shocked by this huge visual impact!
At this moment, almost everyone stared at the picture on TV with wide eyes and a look of disbelief, their eyes full of amazement and incredulity!
Is this Chen Qi's work done independently?
How the hell did he do it?
......
At the same time, the red apricot advertised.
The leadership who got the inside information was also staying in front of the TV at the moment, and their faces looked a little solemn.
Blueprint has always been a competitor they've wanted to overtake, and they've seen a lot of promise recently with a series of heavy hits.
But just last night, their boss got news from CCTV that Blueprint had newly produced a very good public service advertisement, and it was immediately broadcast by senior leaders.
Because the comprehensive strength of the blueprint is extremely high, and this evaluation is from CCTV, which makes them have a lot of pressure.
After waiting a few minutes anxiously and uneasily, they saw the advertisement.
"In fact, parents are the best teachers for their children. ”
Feeling the content and advertising words in the advertisement, these leaders, you look at me, I look at you, you can see the shock in each other's eyes that can't be concealed.
They were silent for a long time, silent for a long time.
Even though they were ready for this ad to be really good, they still didn't expect them to start a new series.
After a while, the general manager suddenly said: "Let's find out who made this advertisement." ”
He wanted to die.
The blueprint side has been almost anxious recently because of all kinds of troubles, where do they still have such a delicate mind to produce such a work?
There was no wind at all before!
......
An office building.
The young mother walked to a corner where no one was around before getting off work, opened her mobile phone, and found the live broadcast channel of CCTV.
may have never experienced such a thing as being on TV, but she still has some expectations in her heart. But while looking forward to it, she was a little apprehensive, not knowing what kind of effect this ad would be made in the end.
A few minutes later, she saw the ad as well.
Even though she knew everything about the pictures, when she saw the picture of her son walking with water, she still unconsciously wet her eyes when she heard the deep and infectious background music.
Then she laughed, laughed happily, smiled contentedly.
......
Office of the Creative Department.
The atmosphere was not very harmonious.
Except for Chen Qi, the rest of the creative department is sluggish.
They sat there as if they were frozen, looking at Chen Qi at the front with an extremely unbelievable gaze, and their hearts were also like the previous Manager Zhao.
There is only one question in their hearts at the moment, how did he do it in such a short time?
If they were still unconvinced, jealous, or something before, then now they are only amazed and admired in their hearts.
The ad that just premiered is absolutely superior in every sense of the word!
If they hadn't seen it with their own eyes, they wouldn't have believed that this was an advertising newcomer in just a week.
It's too exaggerated, okay?
To put it mildly, the speed and quality almost turned their perception of the advertising world on its head.
After trying to calm down the fluctuating state of mind, the five of them glanced at each other, got up and walked towards Chen Qi in tacit understanding.
Chen Qi, who was watching the current affairs news, seemed to feel a murderous aura coming from himself.
He jerked his head back and saw five expressionless faces.
"!!" Chen Qi was frightened and stood up with a "Teng".
Damn, what kind of horror movie is going on in broad daylight?
However, in the next second, the five people seemed to change their faces, and the expressions on their faces instantly became a little flattering.
"Brother Chen, will you take us to play together in the future?
"???" Chen Qi's eyes widened in disbelief and exclaimed, "You guys...... Call me what?"
"If you don't like to call him brother, we can call it something else, as long as you have something good in the future, remember to bring us!" the five people looked at him with a flattering expression.
"......" Chen Qi was stupid.
What's going on?
Are you so undisciplined?