Chapter 595: Tide

Actually, perfume or something has been planned for a long time, and it was determined earlier than shampoos and the like, but it has not been launched on the market.

If you use the first-level classification system to explain, perfume is a first-class product, and shampoo is only a second-level or even third-level product at best.

Moreover, the quality of the shampoo is not high.

Well, relative to perfume those.

Why is it arranged?

Xu Guangling didn't ask, he just watched quietly from beginning to end.

Then I saw Ito Maki like a commander who was in command, on the shampoo and other real pear sets that "fooled people", conquering the city and turning the clouds and rain, his methods were superb, and his insight into people's hearts was so that Xu Guangling had to nod his head and praise him in terms of personnel.

In this kind of thing, he might as well be.

Of course, it's just approval, not envy, let alone jealousy.

To put it mildly, in this world, there is no one who can make a great master jealous. Even if this great master is only an incomplete body, even, only one-third of the complete body.

In the wake of the general upheaval of the people, the Ito family was "forced" to sell what they wanted shortly afterward.

Such as perfume.

Such as aromatherapy.

Such as face, hand and other protective products.

Together with the previous shampoo, "new packaging, high quality", Xuanfa said that the R&D department has made another breakthrough in technology, and then thanks to the love of all the people, it has increased its investment in quality.

Therefore, in terms of shampoo alone, the price is directly twice as high as before, almost exceeding all domestic and international brands of cosmetics of the same grade on the Japanese market.

And it's far more than.

Is twice as high as high?

Of course!

If it's not too high, then it's nothing.

It must be known that the same, probably similar products, even if the price difference is only 5%, many people will choose the cheaper one, thinking that it is affordable.

Especially in Japan, the people's sense of distress has penetrated into every corner of daily consumption.

It is said that a considerable number of individuals or families in the United States rely on credit to consume and pay for food, and this phenomenon is rare in Japan.

Now, in shampoos, the price difference is not 5%, but 100%!

What kind of feedback will I get?

Xu Guangling is also looking forward to it.

For him, Maki Ito gave him a lot of lessons in cosmetics, allowing him to understand more about people's hearts and humanity from many aspects.

So, what Xu Guangling saw next was that the high price not only did not frighten consumers, but made it more strongly pursued.

Twice as high is very high.

But in absolute terms, it's not unacceptable.

A bottle of shampoo can be used for a long time, and it is not a daily consumption. Just like salt, is it a big difference between a bag of one yuan or two yuan a bag for individuals or families with a disposable income of thousands or tens of thousands a month?

This is what Ito Maki said to Xu Guangling when he explained the marketing strategy to Xu Guangling.

"When the product can't stand out in terms of quality, the channel is king, and when the channel can't stand out, the price is king. But the foundation of the product is always that quality is king. ”

"Even the lowest level of consumers want at least one of the many cheap consumption items, which is quality and not so cheap. ”

"Xu Jun, I just want to establish the real pear brand as such a choice. ”

Xu Guangling nodded.

In fact, as it said, in a very short period of time, "Mamashi", in Japan, has reached the top and become the king, and has established and established its first-line and even super-level position in the field of makeup and care at a speed that can be absolutely called the speed of light.

It's just real pears.

Famous in the country.

In addition to the real pear, there is another brand "Tianfeng", which is the opposite of Mingdong in China, and it is the upper layer of Mingdong.

Even the products of the real pear series are in short supply to a certain extent, not to mention the Tianfeng that is not even 1% of the real pear in terms of output, and as for the quality, it is not to mention, it is really "genuine".

Anyone who knows this brand, but who has tried this brand of products, is really trying to find a way, but to have.

At the beginning, Xu Guangling said to Ito Zhentong and Zheng Qin that he would set three series of products, the highest grade is "Tianfeng", the lowest grade is "True Pear", and the middle file is "Jinse".

The name is based on the names of the Ito Maki sisters and Zheng Qin, and it can be regarded as a favor without expense, and then let Ito Maki be in charge of Tianfeng and Zhenli, and let Zheng Qin be in charge of Jinse.

Tianfeng and Zhenli are hot in Japan, and Jinse is also quietly well-known in China.

Of the three brands, only real pears are on sale.

Tianfeng took the route of Ito Makiri's hot spring club.

Jin Se and Tianfeng are vaguely alike, but in comparison, they are quite "childish", because Xu Guangling asked Zheng Qin to sell on her Weibo.

At last......

Influencer products?

In the end, this was his biggest consideration in the matter of cosmetics in the first place. - Find something for Zheng Qin to do, instead of those advertisements that she wants to take or don't want to take.

The piano makes me very unbeautiful face change, saying that it is plastic surgery, it is not enough to describe it, although her male fans can only wow, lick and hold, but she actually has a considerable number of female fans.

And for these female fans......

The most important thing to pay attention to, the most noteworthy, is not the beauty that this blogger has become beautiful and unbelievable, but, how did she become beautiful?

Is it really a plastic surgery?

But plastic surgery can't achieve such an effect, right?

Well, most likely.

Well, absolutely impossible!

Besides, the face can be straightened, but how can the hands be straightened? That hand, but it is also very beautiful and beautiful.

At first, many people doubted whether the blogger was using any beauty software, filters, light trimming, etc., but among these fans, there are still experts in this area, and there are many of them, and all kinds of possibilities they suspect were finally denied one by one.

The truth is, it's so beautiful!

So the question is, how did it change?

People keep asking questions on Weibo, or in comments, or in private messages, but "the piano makes me very unbeautiful" at that time, how can you answer?

Because she didn't know how to answer.

Then at this time, she posted a new Weibo, saying that she used a brand of cosmetics.

She is now a consignee.

Product quality can be guaranteed, absolutely guaranteed!

But the price is more expensive.

So she didn't disclose the price first, and only drew a lottery on Weibo, giving away ten sets at a time, and it was only limited to sisters!

The development of events, such as small bridges and flowing water, ding-dong-dong.

On the first day, ten sets of products were drawn.

The next day, and even the third, fourth, and fifth days, the small bridge and flowing water suddenly turned into a storm, or flowers and brocade cooking oil, and the ten people who were drawn, without exception, were like crazy, on Zheng Qin's new Weibo, crazy output.

is so enthusiastic that all the viewers can't believe that they are trusted.

And it's all in this age, even if it's To, it's not like this...... Chiguoguo's, right?

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