"The Wind will start planning tomorrow, and we will reveal the filming of the film little by little..."

Seeing that Lotus was puzzled, he said, "You just need to cooperate with the publicity." ”

"Then how much box office do you think "The Wind" can have?"

“... I watched "The Great Cause of the Founding of the People's Republic of China" two days ago, and I think "The Wind" may be able to get more than 300 million!"

"The Great Cause of the Founding of the People's Republic was filmed very badly?"

"That's not it, it's the same as "Eight Hundred", the ass is crooked!"

"What?"

"It's nothing, look at the awards!"

......

There is one thing, this involves the dispute between the left and the right.

To put it simply, a lot of our filmmakers are keen on 'realism'...

I think realism is the real art!

So how should art be proven?

Of course, it is given to foreigners, participating in film festivals, and winning the recognition of others!

Even in 2019, this is still the idea of many filmmakers.

For example, in the international chapter, she said in an interview: I hope that young directors like "The Wandering Earth" can be more bold and active in making some "realistic" works...

Why do you have to shoot realism?

Translation, why do you have to be recognized?

As the world's largest ticket warehouse, what about cultural self-confidence?

What we have to do is establish a standard, a standard that only counts if we say it!

It's someone else who needs our approval, not that we need someone else!

Don't get it wrong!

Back to Huabiao Awards...

Mengxi Company also won two awards:

Shen Mengxi received the awards for outstanding co-productions - "Ip Man" and "Painted Skin" won the awards.

After thanking the audience for the recognition, he walked off the stage...

Donnie Yen also won the Outstanding Foreign Actor Award for "Ip Man"...

This overseas series is considered a precedent, which lasted for three sessions, and was canceled again in 2016 for the 16th...

Actually, no one pays attention to these, everyone is counting the stars and playing, you see Stephen Chow and Ge You as the award guests, and the lottery guest is Zhou Yanfa;

Wu Yusen won the Outstanding Overseas Director Award, and the award presenter was Zhang Yimou...

It took two hours to toss before it was over...

Then Shen Mengxi's most unhappy water situation happened: the dignified Huabiao Award, the 60th anniversary, ended separately and actually gave the international chapter!

Why?

Official rhetoric: She represents the image of China!

So, China's image is to find foreigners?

What about independence, personality?

China's image has to find a foreigner as a boyfriend?

It's better to give it to Chu Qing!

......

By the way, I almost forgot about "Love Has an Afterlife"...

Shen Mengxi gave up this scene completely!

"Love Has an Afterlife" was originally scheduled to be released on Qixi Festival, that is, on August 26.

As a result, just a few days before the release, after the first batch of copies were washed and printed, Yu Feihong found that the color and light did not meet her requirements, and then asked to re-wash the copy!

Eldest sister, the publicity press release was sent out, and Wu Jing and Jiao Enjun also helped in various ways, staging a 'emotional drama'...

You're going to re-wash the copies?

To explain, when making a film, the film shot is a reverse film, that is, it is the same as the photo negative taken, it is a complementary color, and the reverse film is reprinted into a photograph in the printing factory, that is, a copy film...

It should be after 2010, high-definition digital cameras have slowly become the mainstream, digital copies are enough, and there is no need to wash copies in the printing factory...

Washing copies will be delayed for at least a week!

Completely delayed the release!

But people insist, and there is indeed a problem with the color difference...

The most important thing is that she laundered the money for the copy, and she paid for it herself - now a copy in China costs 10,000 yuan, or the basic price, and a movie starts with 200 copies...

What can you say?

This thing is called a little back...

It can only be postponed to September 3rd!

September 3rd...

It's really not a good schedule, not to mention a bunch of new films released, "Very Perfect" and "Cyborg" are still harvesting the box office...

The main thing is that you can't use ghost propaganda - if you go too far, you might even get the attention of the relevant authorities.

If the film is temporarily withdrawn from the schedule because of this, it will be self-defeating, and the box office can only really "hell".

So, leave it to fate!

Anyway, the works that are destined to hit the streets...

Shen Mengxi has focused his main attention on the promotion of "The Wind"...

......

At this stage, the propaganda campaign is just a few tricks.

Grasp the characteristics of the film, that is, the selling point, and hype it up.

What is the selling point of "The Wind"?

Spy War!

In the original time and space, Hua Yi played a good way to make 'after the rumors, there will be no more legends'!

Of course, we know that this slogan is true!

After "The Wind", there really hasn't been a movie that has reached this level!

But the current audience doesn't know that.

In recent years, China's mainstream audiences have been spoiled by piracy – even if they don't really know how to make a good movie, they know what a good movie is!

Haven't you ever eaten pork and never seen a pig run?

You blow so hard, it's easy for the audience to rebel!

But propaganda always has to have a slogan.

'The best domestic commercial film in the past decade!'

Let's start with the character poster, each individual character has a poster, and it is accompanied by poems, such as Zhou Xun's Gu Xiaomeng: The spring breeze and the south bank of the Green River, when will the bright moon shine on me;

The premiere event was also creative, according to the plan: with the theme of "Listen to the Wind and the Legend of Sound and Shadow", while the symphony orchestra played the five theme sections of "Wind Yin", "Wind Rise", "Chasing the Wind", "Wind Shadow" and "Wind Language", the director and the leading actors took the stage in turn.

The early publicity is mainly based on hard and wide advertising, and the theme of the release is clear, that is, spy war + suspense, and by the way, a bunch of torture notices were posted...

In the middle and later stages, it is mainly based on interviews, variety shows, including Weibo Q&A!

Huayi's publicity is three-plank, and it doesn't matter after the release!

This is also the main reason why Shen Mengxi doesn't look down on Huayi's propaganda team, can't you last longer?

There are now more and more media channels available for purchase.

The proportion of online channels has far exceeded that of offline, and the Mengxi publicity team has made full preparations for online publicity.

I made enough preparations, and then "The Great Cause of the Founding of the People's Republic" was released...

At the premiere, the star-studded scene is comparable to the awards ceremony!

Some people say that even if the stars in the film eat and sleep, the box office can exceed 100 million!

Han Dong seized heaven and earth, people, and harmony, and made a lot of money!

This is an atypical successful commercial film.

Why atypical?

The seven-day joint screening of the great cause of the founding of the country fundamentally eliminates the idea of watching other movies!

Moreover, the single ticket price is the highest in the country, and it is not discounted!

It is said that in the early stage, it was all government departments, enterprises and institutions, schools, and companies that chartered the venue.

Those poor people who want to watch it but are not willing to spend money can only play tricks on the Internet, calling for the gift film to be free of charge for the people of the whole country - the investment in the great cause of the founding of the country is only more than 30 million yuan, and many celebrities have not taken the film under the inspiration of "patriotism", and it is unfair to set such a high ticket price at such a low cost!

It's noisy...

In short, the performance of this film is like riding a launch vehicle, exceeding 100 million in three days, 150 million in four days, eight days after its release, and a box office of 260 million...