For the theater representatives who were invited to participate in "Hachiko the Loyal Dog", it was an experience worth remembering.

This kind of experience is something that most movie clubs can't bring.

But if you look at the entire Blue Star film and television market, the current impact of this movie can only be regarded as a small splash......

But it's man-made.

The next day, Xingmang added additional promotional funds for "Loyal Dog Hachiko", so that the film was more known.

In view of the high reputation of Xianyu's first two films, the promotion of this movie has indeed attracted more attention from the audience.

And with the promotion, the movie also revealed more information.

For example, "Loyal Dog Hachiko" takes the route of touching people's hearts.

For example, "Loyal Dog Hachiko" has a bit of a literary film.

For example, the plot of "Loyal Dog Hachiko" is very warm and healing.

Like what......

Spoilers are impossible to spoiler.

Large-scale spoilers are tantamount to driving away the audience.

You can't tell the audience directly that this movie tells the story of a dog who waited for his owner for ten years, and finally died of old age in the waiting flower bed.

Publicity can generally only show stills and posters, and use gimmicks such as "the most touching movie of the year" and "mutual redemption of humans and dogs" to attract the audience like this.

And the established publicity will outline the public's impression of "Hachiko the Loyal Dog":

This is a drama film that takes the warm route and has a bit of literary color.

There are those who are interested, and there are many viewers who are not impressed, anyway, the purpose of advertising through publicity has basically been achieved.

If you want everyone to know, you need more publicity, which is too high for the cost of "Loyal Dog Hachiko", so the company is still relatively rational in controlling publicity funds.

However, Xingmang's advertising copy is a little more ingenious:

"If "Tang Bohu Dots Autumn Fragrance" is the ultimate joy and funny, then "Tuner" is the ultimate reversal and brain-burning, Teacher Xianyu either doesn't do it, or does it to the extreme, and "Loyal Dog Hachiko" also has its ultimate, which is the extreme, we will see you on November 11th!"

The purpose of the copy is also simple:

Use the impressions of the first two movies to awaken the audience's memory, so as to make everyone interested in the third film of Xianyu.

Apparently.

The purpose of this advertising copy has been achieved.

With the release of such a passage on Xingmang's official Weibo, many netizens are discussing what the ultimate "Loyal Dog Hachiko" will be.

"It's supposed to be the ultimate warmth, right?"

"I'm curious. ”

"It's not easy to do everything to the extreme. ”

"The first two films did go to the extreme in a way, and very few films have reversed as many times as 'The Tuner.' ”

"In my heart, there are few movies that can be as funny as "Tang Bohu Dots Autumn Fragrance". ”

“......”

Meanwhile.

Lin Yuan also got the specific film schedule report of "Loyal Dog Hachiko".

Representatives of 43 cinemas were invited to watch the film at the film viewing party held by Xingmang, of which nearly 90% of the theaters were interested in the film and arranged a certain film schedule, but the film scheduling rates given by the major theaters were different.

There is no need to go into detail about the specific scheduling rate, in general, the initial scheduling rate arranged by major theaters is not bad.

Especially for a feature film like "Hachiko the Loyal Dog".

Don't think that if the theater representative likes the movie "Loyal Dog Hachiko", he will definitely obediently arrange a high film scheduling rate.

The Marché du Film is not that simple.

Like to like, business to business, one yard to one yard.

After watching the movie, the theater representatives will eventually return to their senses and consider the movie from a commercial perspective.

Here are some examples of movies on Earth:

Whether it is on Douban in China or on the evaluation lists of major mainstream movies in Europe and the United States, "The Shawshank Redemption" is a well-deserved first!

Even if the viewing level at home and abroad is different, the views on this movie are completely the same!

Everyone loves "The Shawshank Redemption".

The reputation of this movie is indeed the top level on earth.

But another astonishing fact is that "The Shawshank Redemption" not only failed at the box office after its release, but also won almost no awards later, although the awards were also related to the fact that the film's opponents at the time were also very strong......

In fact, the box office fiasco of this movie is not an isolated case.

This is the status quo of many feature films with literary attributes.

When the audience goes to the cinema, they are more inclined to those commercial blockbusters!

Theater representatives won't understand this reasoning, so after the end of the "Loyal Dog Hachiko" viewing party, those theater representatives are willing to sign a contract to schedule the film, which is actually a rare thing-

It is estimated that they are all under the guise of relying on the reputation of this movie in exchange for the audience's box office.

If word-of-mouth cannot be exchanged for the box office, no matter how high the evaluation of "Loyal Dog Hachiko" is, the film schedule will only slowly decrease until it is lowered.

Of course.

This is also related to the fact that the literary film atmosphere of "Loyal Dog Hachiko" is not so strong, and even has some commercial atmosphere.

There are not many tricky scenes in literary films.

Don't play bells and whistles with the audience, the purpose of the story is to be heartfelt and sensational, to achieve the ultimate heartfelt and sensational, so as to get the favor of the theater.

Relatively speaking, some of Xianyu's die-hard fans are the most selfless.

After the movie opened the propaganda mode, the tribal comment area of Xianyu was full of voices waving flags and shouting:

"Looking forward to Mr. Xianyu's new movie, see you in the cinema on November 11th!"

"Looking at the stills, I feel that the picture is really healing, I just happened to be in a bad mood recently, I hope I can feel warm after watching this movie. ”

"Just like Xingmang's advertisement said, our teacher Xianyu really takes a different route in every movie, the first work is the ultimate funny, and the second movie is the ultimate reversal, so I'm also curious about what the third movie will play to the extreme?"

"Needless to say, it must be the ultimate healing and warmth!"

"For some reason, I always feel like it's not that simple. ”

"Mr. Xianyu's films, just like his musical works, will not appear too much similar, and each song can bring everyone a new feeling, unlike some composers, the songs they write feel like they have each other's shadows. ”

“......”

The fans' expectations are palpable.

In fact, it's not just fans of Xianyu, although the warm and healing feature films are not as popular as commercial movies, there are actually a lot of audiences who are good at this bite, which makes many film forums also have discussions about "Loyal Dog Hachiko".

Equally.

Audiences who are interested in movies are curious, what will be the ultimate in "Loyal Dog Hachiko"?

Is it really warm and healing?

And in this curiosity of everyone.

The time has come to November, and the countdown to ten days has entered before the release of "Loyal Dog Hachiko"!