When Zhongyi Company was established three months ago, Su Changqing attached great importance to it, and immediately changed the four-dimensional studio to a four-dimensional film and television company, and also established three companies of music, brokerage and distribution, basically covering the business that will develop in the future.

But no advertising agency was set up.

At the beginning of his business, Su Changqing did not plan to engage in film and television in the past two years, but planned to start with the music television and advertising industries, and then counterattack back when the market matured.

didn't expect to meet Ding Jialuo and Liu Bei, attracted funds to make two tepid movies, and won three international awards, so he threw away his original plan.

However, Zhongyi's positioning is very clear, and it was an advertising company established at the beginning.

Su Changqing knew that Zhongyi Brothers, like Ding Jialuo and Ximen, had just returned from abroad with funds, so of course they came prepared, so they developed extremely rapidly in the advertising industry, and within two years, they magically won the advertising business of more than a dozen large central enterprises, and suddenly became the top ten advertising giants in China.

Why is there such an amazing business ability?

Normal people can understand why with their heels.

Su Changqing is not familiar with the advertising industry, and currently has a certain foundation in the film and television industry, so he did not plan to reconsider the initial plan after seeing the establishment of Zhongyi Advertising Company, but decided to concentrate on his advantages to accelerate the expansion and strengthening of film and television, and did not want to scatter his energy too much.

History may not be inevitable, who said that Zhongyi Brothers will definitely get involved in film and television?

So why bother messing with them?

Now I find that this idea is naïve, capital is profit-seeking, advertising companies inevitably contact all kinds of stars and participate in various filming work, as long as they have the heart, or they originally had the same plan as Su Changqing originally planned, then it will be a matter of time.

At a reception on the 20th, people from Sony Electric contacted Su Changqing and invited Mu Mu to endorse their products, which cost a lot of money.

This is of course a good thing, this kind of old company has the most poisonous vision, and the stars they can be optimistic about are usually promising, unless they blow up a scandal and destroy their future.

Endorsement is one of the main recipients of celebrities, and it is also one of the priorities of the brokerage company, but Siwei has no advertising business, and the related advertising production is no problem, but the operation must be handled by a professional advertising company, otherwise even the industrial and commercial filing information will not match.

How can this be endured, a ready-made film team, their own star, but they have to ask others to advertise?

Su Changqing immediately dispatched a few capable personnel from Jingge to negotiate endorsement cooperation with Sony, and at the same time ran the establishment procedures of Siwei Advertising Company.

Mu Mu couldn't help but sigh: "People ask us to shoot advertisements and set up an advertising company, one day someone invites you to give a lecture, do you just set up a university and start recruiting students?"

The contract was negotiated, the official seal was engraved back, and Mu Mu became the ambassador of Sony's products for the next three years.

On July 26, Liu Bei and Ximen Xiong came with good news from Tokyo, and they had negotiated cooperation with Bunkamura and officially signed a contract.

International calls are very difficult to call, and Ximen Xiong specially sent a telegram: "東京は占領されました!"

Su Changqing guessed that Tokyo had already been occupied.

Bunkamura is the No. 1 large-scale comprehensive cultural company in Toei, and its theaters only show high-level films from all over the world, and "My Sassy Girlfriend" will be released within half a month.

On August 9, the domestic box office exceeded 40 million, and it was only six days before the next screening, which basically ended.

From August 12 to 15, while being screened in China, the film was released in Japan, South Korea, Hong Kong, Taiwan and Southeast Asia.

At this time, there was basically no one pirating mainland movies abroad, and it didn't matter if the time difference of one and a half months was one and a half.

Even after many years, it is difficult to release them simultaneously, and overseas distributors are chicken thieves and have to wait for the domestic box office to be verified before making a sale, so delays of a month or more have always been commonplace.

In the end, the domestic box office of "My Sassy Girlfriend" was locked at 43 million, and the performance earned a lot of money after sharing the account.

There is no need to continue to cooperate with the publicity, Mu Mu finally has some time, there is only half a month left in the summer vacation, and he hurriedly took the time to go home to visit his parents.

Su Changqing specially explained: "If you don't want to cause trouble, develop a good habit of wearing sunglasses." ”

As soon as Mu Mu left, Liu Bei, Huang Yang and Ximen Xiong returned successively, and Su Changqing held a grand reception banquet for them.

At the banquet, Ding Jialuo told Su Changqing softly: "I got reliable information that China Film Group is currently in contact with Hollywood to introduce American films into domestic screening, and the other party's people have come." ”

Is this big news, so mysterious?

Su Changqing was not surprised at all, in 94 years, China Film began to introduce Hollywood blockbusters, he remembered that the first one was Harrison Ford's "The End of the World", at the end of the year will test the water in several major cities in China, the box office results are good and broke 10 million, and after tasting the sweetness, several will be introduced every year.

So ninety-four is the first year of blockbuster introduction, and every year may be the first year of something anyway.

However, there is a quota for the number of introductions, and for a long time later, I used this to catch a fish in Hollywood, and domestic capital also went in a lot.

Ding Jialuo's attention to this is mostly related to "My Sassy Girlfriend", but this movie is not suitable for Westerners, and its release in North America can only rely on East Asian expatriates, and the box office must be sparse.

"You want to reach them?"

"This time they came with representatives of several companies, quite a few heavyweights, and they attached great importance to the billions of potential viewers in our country. ”

However, Ding Jialuo is also sober: "I also know that our movie is not suitable for their taste, but it is always right to meet and talk, who knows which cloud will rain, or talk about cooperation." ”

In the 80s, the Chinese and American film industries began to cooperate, and there have been many co-productions, Su Changqing will next promote "Foshan Tour" around the world, of course it is good to be able to get in touch with it.

Ding Jialuo's idea of finding other development paths is also understandable, "My Sassy Girlfriend" made Tianyan completely taste the sweetness, and his ambition also grew.

She was originally a scumbag who planned to cheat in the college entrance examination, but after a few small tests, she found that her grades were not bad, and she even had the potential to become a top student, so her confidence increased greatly and she was ready to take the exam seriously.

But she still didn't have the courage to be self-taught, so she had to continue to pull Su Changqing for counseling.

Since he whispered, most of them had some eyebrows, Su Changqing asked knowingly, "Have you already contacted someone?"

After the release of "My Sassy Girlfriend", as the box office soared, Ding Jialuo became more and more well-behaved in front of Su Changqing, and now he is like a good student: "I contacted a producer named David Landau through a friend, who is said to be quite influential in Hollywood. ”

"David Landau?"

"Yes, you've heard of that?"

Su Changqing shook his head: "No." ”

Actually, he had heard of it.

David Landau became known ninety-seven years later, and it can be said that he discovered James Cameron, and led the investment in the filming of "Titanic", and then collaborated on "Avatar".

I'm afraid this time I'm here to talk about the domestic release of James Cameron's other work "True Lies", if I remember correctly, this film was introduced in 95 years, starring Schwarzenegger.

Since you're a big guy, let's meet it.

However, there was a problem with the meeting arrangement, and I don't know what kind of relationship Ding Jialuo passed, the other party only gave fifteen minutes to meet.

Su Changqing didn't want to go as soon as he heard that there was a time limit, the language barrier needed Ding Jialuo's translation, and he couldn't talk about anything in fifteen minutes.

So I didn't agree to it that night.

However, the next day, there was good news from Baodao, "My Sassy Girlfriend" in Taipei had a box office of more than 1 million yuan for three consecutive days, and it had been decided to be released for another week.

Taking advantage of the good news, Ding Jialuo persuaded Su Changqing again: "Since our luck is so good, let's go and meet David Landau, and it should be a pastime." ”

It turns out that it is easy to be entertained to meet people who are more powerful than himself, but Su Changqing also thought of an immoral way to entertain Hollywood.

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If you like it, I will continue to recommend the ticket, and don't stop ......