At 10 a.m. on Sunday, Huang Zhongjun convened a meeting of several executives of the publicity, marketing and distribution department.

As the main force of the Chinese New Year file, the two major departments of Huayang Media have been busy during this time.

The effect is also very significant, the 6-point "If You Are Honest Do Not Disturb 2", with the investment of 50 million yuan for publicity and distribution, plus the support of various replacement resources, is forcefully promoted into a movie with more than 8 points.

The box office also did not live up to everyone's expectations, with 34 million on the first day, 42 million on the next day, 46 million on the third day, and on the fourth day, which was yesterday Saturday, the box office also broke through the 50 million mark, reaching 55 million.

177 million in four days, although it is not as good as "Let the Bullets Fly" and "Tangshan Earthquake" both exceeded 180 million in four days, but it is not too much.

This number, put on any movie, is something to be happy about.

However, including Huang Zhongjun, none of the two major managers were happy.

"Do Not Disturb 2" has maintained a high reputation for four days, and it has begun to collapse a little.

To be precise, since yesterday evening, word of mouth has begun to collapse.

177 million box office, more than 5 million moviegoers, now the Internet is so developed, young people will basically go online, even eight-year-old elementary school students have abandoned the game hall, run to the Internet café to play games, there is no way to control the review.

"Let's talk about it. ”

Huang Zhongjun glanced around, and his voice was a little heavy.

The directors of the publicity and distribution departments glanced at each other, and Zhu Mo, the director of the Propaganda Department, spoke first, "Chairman, because the previous publicity praised "If You Are Honest Do Not Disturb 2" too highly, and the rebound may be a little more powerful in the future, I'm afraid it is not optimistic." ”

"I want to deal with it!" Huang Zhongjun tapped his fingers on the table, indicating that he didn't want to listen to nonsense.

The tone was not very good, but Zhu Mo was not unhappy, when she went to work early this morning, she saw Ma Xiaogang enter Huang Zhongjun's office and stayed for more than an hour before coming out.

According to the itinerary, Ma Xiaogang should be in Ninghang today, and he was still on the roadshow in Jinling last night, and he suddenly ran back, there must be something.

And Ma Xiaogang's face is not good-looking, and Huang Zhongjun is not much worse, he also has a gloomy face.

"The real response of the movie in the general audience group is actually okay, we can strive for the recognition of most ordinary audiences, and the posture in the propaganda is lowered, and it cannot be touted without a lower limit. ”

Zhu Mo said what she thought, invested tens of millions of dollars, and in just over three days, it was not worth the voices of millions of ordinary audiences, and it also made her realize that the recognition of the audience is more important than any publicity.

The problem now is that the praise was too high before, even the audience who thought the movie was okay, saw those unbridled touting, they couldn't help but feel disgusted, if it was properly controlled, and the content of the promotion matched the quality of the movie, maybe it would have an effect.

Ma Xiaogang's comedy + good quality, in fact, with Ma Xiaogang's current box office appeal, it is enough for the audience to enter the cinema.

"Hmm. Huang Zhongjun nodded.

Zhu Mo continued, "At present, the movie has also been released in more than 20 countries and regions around the world, and the box office of Mi Lijian, New Zealand, and Australia is very high, which is also a direction ......of publicity."

.....

After the meeting, only the Huang brothers were left in the conference room.

Huang Zhonglei couldn't wait to ask, "Big brother, what did you say early in the morning?"

"What else can I say. ”

Huang Zhongjun shook his head, a little helpless, "Angry at me, blame me for not telling him in advance, the previous praise on the Internet in all aspects is fake." ”

"What kind of anger did he send at us, there was fire towards Li Qian. ”

Huang Zhonglei was speechless, 50 million publicity, close to 10 million replacement advertising, so much money was smashed, their publicity was enough to be in place, and now the situation is purely a problem with the movie itself.

Immediately Huang Zhonglei said, "However, "If You Are the Truth Do Not Disturb 2" did not meet expectations, he will no longer be able to sit on the ground and start the price, our previous conditions are enough to sign five more films." ”

"Hey. ”

Huang Zhongjun sighed, and could only comfort himself like this.

Ma Xiaogang has been dragging his feet and refusing to sign a contract, saying that he wants to rest or something, all of which are excuses, just to wait for the price and sell, wanting to get more benefits.

If "If You Are the Truth, Do Not Disturb 2" can be as successful as "Tangshan Earthquake", then the price Huayang has to pay will be too great.

Now, everything is not as expected, and the corresponding price to pay is definitely a little smaller.

Of course, they can't pick up Ma Xiaogang because of all the failures, now they need Ma Xiaogang, not Ma Xiaogang has to stay in Huayang.

The investment in "Do Not Disturb 2" is only 50 million, and the cost of more than 20 advertising placements is 60 million, and there is still money to be made from the return of capital, and even if the publicity of 50 million has been maintained at this intensity, it is enough.

The overall cost is only 40 million, no matter how low the box office is, it is a big profit.

made a lot of money, and Ma Xiaogang had no reason to raise prices.

It seems that killing two birds with one stone should be happy, but how can they be happy?

I was beaten by Li Qian this time, although the box office gap is not very big now, but I can think of it with my toes, under this kind of word-of-mouth, the final box office gap is definitely more than that.

"Li Qian!"

Huang Zhongjun spat out a name hatefully.

But like Ma Xiaogang, there is no way to take Li Qian.

Yesterday, although the box office of "If You Are the Truth 2" reached 55 million, "I Am Legend" dropped 73 million in a single day, which has completely widened the gap.

And after thinking about it for a long time, even if he is the CEO of a 10 billion company, in the film industry, Li Qian, who is facing a big hit in many movies, is still a younger brother, which is ridiculous.

I can only hope for next year, but I can't come up with any good projects next year.

Huang Zhongjun's head is big, and the B that was pretended out in September can't be recovered, and I don't know how Yu Dong and Wang Changtian laugh at it.

......

As Huang Zhongjun thought, there are still many people who laugh at him.

Even his old friend, Yang Shoucheng, who has always cooperated with Huayang, invested in "Let the Bullets Fly" was a box office hit, and he also breathed a sigh of relief and secretly joked.

Previously, Ying Huang wanted to intervene in the film of Huayang Investment, but Huang Zhongjun refused.

But jokes are jokes, and people are selling well, but it's just not as expected.

But what about them, Berner's "Laughing Rivers and Lakes" is just a small profit, and other companies' New Year stalls have no income.

With "I Am Legend" as if it was hitting the box office record of domestic films, defeating Ma Xiaogang head-on, Li Qian's reputation has also reached a new height.

Even Ma Xiaogang is not an opponent this year, so with Li Qian's filming speed, there will definitely be a new film next year, so who will overpower him.

It's a big hit year after year, plus the directors under him, the popular schedules are all occupied, so they simply don't play and change careers.

The film market is getting bigger and bigger, but the CEOs of several major companies have a feeling that the industry is so big that there is no place for them.

It's really hard to accept that one person has hit the entire industry.

......

Li Qian didn't know what others thought, and he was still propagating it step by step.

For him, this time is no different from the previous two years.

It's just that the box office is higher and more lively.

The box office also continued to go all the way up, winning 73 million in a single day on Saturday, setting a new single-day box office record in film history, and still getting 61 million on Sunday.

Four days after its release, the total box office was as high as 234 million!

A new opening weekend box office record.

Record after record has been set, and headlines have been refreshed in the media.

In just three days, the headlines of entertainment news have also been dominated by "I Am a Legend", along with Ma Xiaogang.

And "If You Are the Truth, Do Not Disturb 2" began to decline sharply on Sunday, only getting 39 million, with a total box office of 214 million in five days of release.

"Let the Bullets Fly" only got 120 million box office in the third week, which was greatly affected, but the total box office in three weeks also came to 526 million, and it was stable to break 600 million.

Whether it is 214 million in 5 days or 526 million in 18 days, it is worth writing about, but "I Am Legend", which is 234 million in four days, is the real protagonist of the Chinese New Year file!

On Monday, "I Am Legend" still got a super high box office of 36 million in a single day, which was higher than the first day of the other two films.

And the reputation of "Do Not Disturb 2" has collapsed, with a drop of nearly 60%, and only 16 million in a single day.

Although "Let the Bullets Fly" has been very stable, it has also slipped below 10 million in a single day, only 8.5 million.

On Tuesday, "I Am Legend" took another 3,900 on a half-price day, and it was released for six days, and the total box office has exceeded 300 million, as high as 309 million.

300 million in six days, which is also a new record, has completely left other movies behind at the box office.

Moreover, although the reputation and evaluation of the movie are slightly inferior to "Let the Bullets Fly", it is a praise for this movie anywhere on the Internet.

Coupled with the apocalyptic sci-fi genre that has never existed in China, whether it is an ordinary audience or a professional film critic, the attention to "I Am Legend" is much higher than that of "Let the Bullets Fly".

Usually professional film critics will have a critical tone in their evaluation of commercial blockbusters, especially domestic commercial films, but this time they also followed the crowd and gave the greatest praise like ordinary audiences.

"What moved me to cry was not that Liu Ye sacrificed himself to protect the serum that saved all mankind in the movie, but the close-up of his face that lasted for more than ten seconds when he strangled his dog to death, although I have never faced death, but I am sure that the most terrible thing is not death, but loneliness.

Everyone is waiting, everyone is looking forward to the light of hope in their hopeless, boring, boring life, the light to whom you belong, you are the legend that belongs to that person. ”

Throughout the whole film of "I Am Legend", its creative narrative and character construction ideas bring a new sci-fi disaster genre to the audience, this bold breakthrough not only makes the plot of the film more natural and smooth, but also makes the film itself full of rare humanistic feelings.

Under the construction of director Li Qian's new model, it guides people to rethink the risks and harms brought about by the uncontrolled development of human science and technology, and explores the profound proposition of human survival and development. ”

"If you have ever walked alone on the streets of a strange land, through the unfamiliar streets to the unknown destination.

If you've ever looked back at the empty passenger over and over again, you've remembered every word that the person sitting there a few hours ago said to him or her.

Suppose you toss and turn in bed, imagining the breath or body temperature of another person.

Suppose you look through your phone's address book and find a phone number that you can make just so someone can talk to you.

If you've ever longed for someone to be with you, anyone, even if it's just a "hi" to you."

If you are a lonely person, then I would like you to recommend this movie "I Am Legend", which has the saddest scene I have seen in the past 30 years, and after watching it, it may make his lonely heart feel a little better, because this is the real loneliness, go and try to get out of loneliness, don't regret it until the end, remember the past time all day long, cherish the present, cherish the present, cherish the present person. ”

"A hundred years of loneliness and many legends, the young Li Qian directed a post-apocalyptic science fiction movie "I Am a Legend" perfectly expounds the essence of human beings, people are social creatures, when you are alone, you will either collapse, go crazy, or become a legend!"

......

"Compared to these lofty praises, I actually prefer to listen to the audience. ”

Li Qian casually closed the notebook and shook his head.

Liu Ye said curiously, "Director Li, it is rare for a commercial film to be able to make professional film critics give one-sided praise." ”

"My previous three films weren't the same. Li Qian smiled and said, "Film critics talk about various connotations and meanings, which seem lofty, but in fact they are very empty, on the contrary, sometimes the audience can discuss the movie itself." ”

"Director Li, to be honest, you are really the most special director I have ever met, even if you make commercial films, you will emphasize your thoughts, but you don't seem to value this. Liu Ye couldn't help but say.

The box office was a big hit, the word of mouth exploded, and the spirit and connotation conveyed by the movies were no worse than literary films, but Li Qian didn't seem to care.

"It's not about saying it everywhere, you don't have to say what I'm going to say all day long, the audience can understand it. ”

Li Qian shook his head, what are the meanings in the movie, everyone can understand them differently, and sometimes the director doesn't need to deliberately set them.

Even if you don't think about it so much, it's just a simple plot, and others can interpret the meaning he came up with after watching it.

Of course, it's not that this isn't important, it's also very important, but you don't have to do it deliberately, as long as the characters stand up and the plot is exciting enough, on the basis of the characters and the plot, all kinds of deep meanings will naturally be there.

The director is not young, he has lived for so long, he has experienced a lot, and he has a lot of feelings about life and society.

And it's easy to preach when you're older, and I've never seen young people in their 20s sigh about life everywhere and preach to others.

It may be a matter of age, maybe after more than ten years, I will also love to preach, no one can say.

However, that's all for the future, now that the film is being filmed, it is a big hit at the box office, and the audience applauds, which is enough, and Li Qian is not interested in preaching.

Continue the roadshow, chat with the audience about the movie, answer some questions, and occasionally say a few words of chicken soup.

The box office also continued to sell well, and in the next five days of the second week, a total of 213 million was won.

In 11 days of release, the total box office reached a staggering 518 million.

500 million in 11 days!

In this Chinese New Year, the competition for several blockbusters has just begun, and the next thing is the one-man show of "I Am Legend".