Chapter 203: Auction E-commerce Giants
The reason why Cang Yaozu set the price of 3 players so high is because each 3 player gives away a $49 voucher, which can be used to buy songs on 3 websites. 3 The songs on the site are divided into three grades, 50 cents for oldies that aren't very popular, 99 cents for pop oldies or new songs that aren't very popular, and $199 for pop new songs.
Britney's first album was 12 songs, each of which was $199, and the entire digital album was purchased for just $18. It hangs in the most conspicuous position on the homepage of the 3 website, and it is completely a posture of pushing.
Britney's first endorsement ad is 3 players, and the endorsement fee is 25 million US dollars for 5 years, which is definitely high for the current Britney, but since she wants to support Britney, she doesn't care about such a little money.
The first of 3 is Meg Whitman, a very capable lady, a senior management talent that Ge Liqin and Robert Iger poached from Hasbro together, and when Ge Liqin reported to Cang Yaozu, she said that HBAY was poaching Meg Whitman, but she refused. Cang Yaozu thought for a while before remembering that this HBay later changed its name to EAY, which was the auction e-commerce giant company.
While thinking of Eey, Cang Yaozu also remembered Meg Whitman's resume, Meg graduated from Harvard Business School like Melissa and Sheryl, and was a real senior sister of the two of them, having worked at Disney and Hasbro.
If she is poached by EAY this time, she will lead EAY to grow from a small company with an annual revenue of only a few million dollars to an online auction giant with billions of dollars in profits in 10 years, which is naturally another strong woman.
Meg Whitman and Robert Iger are from Long Island, New York, and Universal Pictures and Hasbro have a close relationship, and now Universal Pictures is the largest shareholder of Hasbro, holding more than 45 shares, so Robert Iger is the best candidate to say that the guest is the best candidate, and Robert Iger has also completed this task well, Hasbro released it directly, and the first of 3 officially arrived.
Meg Whitman is also very interested in 3.com, and Cang Yaozu talked to her about the planning of this website, first of all, to make the website flow up, increase the sales of 3 players, and then to establish music websites in various countries, launch websites in different languages, and implement localized operations. Sign more local record labels, create new music icons, hold annual music festivals, benchmark Grammys, promote the listing of the website on the NASDAQ, turn on the music upload function at the right time, start signing folk singers, and share sales with folk singers, which will detonate the market in one fell swoop.
Meg Whitman was very satisfied with the blueprint that Cang Yaozu had planned for 3.com, and the work was also challenging, and she also put forward her own ideas, trying to build her own ecosystem for the website, and making localization the most important thing to do. At the same time, the company will set up a legal department to unite the five major music companies to crack down on online piracy of music.
Meg Whitman knew Ge Liqin, and Cang Yaozu asked her to hand over these legal issues to the law firm led by Ge Liqin, and she could initiate a lawsuit against a music piracy website at any time, so that she could also stir up her fame and kill two birds with one stone. Meg Whitman's focus was actually to lead the company to list on the NASDAQ, which was less than a year and a half before December 1998, and the time was still very tight.
On August 25, 1997, 3 and ayal two websites were launched on the same day, on the same day, IQ released a new version, adding 3 and ayal two buttons on the software panel, IQ users can directly use IQ account or hail email to log in to 3 and ayal two websites, Melissa, Meg and Sheryl, three alumni who graduated from Harbin business, began to join forces to stir up the storm, IQ's huge user resources began to divert a large number of traffic to these two new websites.
On September 1, 1997, 3 announced that the sales volume in the last 7 days of August exceeded 20 million US dollars, and on the same day, IQ announced that it would get 5 shares of each of 3 and AAL at the same price of 100 million US dollars.
On the same day, IQ's stock price briefly rushed to a high of $10, and IQ's market capitalization also stood at $7 billion. There is the enthusiasm of shareholders for Internet shares, the public's recognition of the leading IQ instant messaging company, and of course, some market-oriented hype of Cang Yaozu's team. He is very dissatisfied with such a low market value of IQ, of course, he wants to take advantage of the low stock price to buy more chips back, and he will definitely not lose. It's better to buy shares on dips and increase your holdings.
The closing price of IQ on the day was $983, and the market capitalization was less than $7 billion, but it was not much. 3. The online revenue of the website hit a new high, exceeding $5 million in a single day. Of course, these users are all channeled through IQ, and these online transactions are also completed through AYAL, and an ecological prototype is gradually forming around IQ.
3 was not created to become a supporting enterprise of IQ, it is now the only Internet outlet of the five major record companies, or the official music download platform of 3 players, as the sales of 3 players grow, 3 websites will become more and more powerful, when its music sales proportion reaches a certain proportion of the five major records, it will be very difficult for the five major record companies to leave her and start anew.
If you want to build such a platform, you need to consider many factors, first of all, you need to have Internet genes, and then you need to have a large number of music network copyrights, which is why Cang Yaozu insisted on signing exclusive licensing agreements with several record companies, and gave an advance payment, and 20 times the liquidated damages.
Then there is the development of programs, the establishment of branches in various countries, the development and operation of multi-language versions of clients and websites, the collection of music copyrights of small and medium-sized record companies, and then the drainage of IQ, these conditions are indispensable, and ordinary companies can not enjoy this treatment.
The last is the cooperation of hardware,3Player is a very key little thing,And 3Player's patent layout Cang Yaozu has already done a good job,If you want to break through from here,It's not something that can be completed in a year and a half。
Audio-Technica3The player uses a very wear-resistant alloy shell,The internal chip is the control chip and decoding chip of the architecture,The battery is a No. 5 battery-sized lithium iron phosphate cell,The nominal value is600mAh,This 3Player can basically be charged once a day。
At present, there is only one brand of 3 on the market, Toshiba, as the closest partner of Shengdi Semiconductor, has also obtained 3 production authorization, although the 3 patents of mountainside technology have not come down, but after the 3 patent application was submitted, Cang Yaozu asked Ge Liqin to apply for these patents in advance, and now these patents are in the temporary protection period.
Toshiba 3 is also coming soon, and Toshiba 3 also uses the 3 platform to buy and download music. Toshiba didn't have the idea of getting involved in online music, and there was no problem with the 3 player solution provided by the 3 network, so I agreed directly.
Toshiba's 3 is of course not Audio-Technica's, and Cang Yaozu has applied for appearance patents for Audio-Technica and various IP players that have not yet appeared. Shengdi and Toshiba are jointly developing micro-hard disk technology, and when the micro-hard disk technology matures, square IP will also be on the agenda. Well, the trademarks of IPHNE, IPA, IP, I have also been applied, and taking Apple's path makes Apple have no way out, and the reborn are so capricious.
Cang Yaozu actually wants to buy Apple as a whole, so he has been buying Apple's shares constantly, using several different institutions or funds, and now he holds a lot of Apple shares. So even if Jobs doesn't allow Apple to be sold, it still rises, and Cang Yaozu can get a piece of the pie. This can be regarded as Cang Yaozu's precaution, and it may also be a reflection of his lack of confidence, after all, Jobs can't deal with common sense.
3.com and Aal were selected, and successfully launched, at the beginning of the game, IQ helped these two companies, and the road ahead will go by itself. The development direction of the 3 network is almost pointed out by Cang Yaozu, ayal now only has one user of the 3 network, and the next step for ayal is to access Netflix.
3.com is a core enterprise of Cang Yaozu Internet Entertainment, and the status of Netflix is equivalent, ayal is the core fulcrum website of Cang Yaozu to enter the Internet payment and Internet finance industry, Cang Yaozu has built an Internet enterprise cluster, IQ company can play the most critical role in incubation and diversion, these website groups are both mutually reinforcing and different, have their own development direction, in the future, this website cluster will become an important cornerstone of the Internet empire of Cang Yaozu.
Now that EAY has emerged, Cang Yaozu also asked Melissa to talk to EAY company, whether it is an acquisition, it is no problem to invest in them, and it is necessary to let EAY and Ayal reach a strategic cooperation, of course, if they are really unwilling, then Ayal does not have to compromise, a great company must have its own temper.
There is also Amazon, although it is a competitor, Melissa also has a lot of shares in Amazon, and it is also a partner who can cooperate, as for whether it can be done, it depends on how the talk goes. These are the icing on the cake, the key is to develop itself, now there is IQ diversion, and then there are 3, Netflix, Amazon and EAY four major platforms to support, it is difficult for Aal to think of it.
As for competitors, there must be, but after all, ayal has been in development for more than half a year, and all functions have been carefully sorted out by Cang Yaozu, and the user experience is still very good.
Cang Yaozu also found a few genius programmers to strengthen the security module of ayal under the remote guidance of Bella God, and I believe that these advantages are not easy for those who come after them to erase them. At that time, Elon Musk was also an online payment platform, which was later integrated into the ayal company. What is going on in this life, it's still hard to say, competition is everywhere, if it can't be avoided, then come on.
August is over, September is coming, this summer vacation is finally over, and Cang Yaozu has become a sophomore, but he still hasn't returned to Yanmail to report, still hasn't stopped his pace of running around, and he's still wandering around the world.
Now that Cang Yaozu is in Italy, Maserati's first batch of Cayennes has officially rolled off the assembly line, and the first deliveries are the 20 bulletproof Cayennes that he customized.
Genery, who had the advantage of being a landlord, ran to pick up a champagne-colored one, Monica drove away a red one, and then Cang Yaozu drove a yellow Cayenne to find Sophie.
Not to mention, this car still has a high return rate. Now the filming under the Tuscan sun has been completed and post-production is underway. Sophie is also busy, learning some of the post-production aspects that a director should master.
The UI company has been won, and Jenny, as a minority shareholder, holds 15 shares, and she has put a lot of effort into hiring a professional for UI to take care of the company.
And Sophie's Coach company, that is, AH in New York, Cang Yaozu also got most of the shares through Edgar Jr., and follow-up negotiations are still ongoing.
In order to take the remaining shares, Cang Yaozu promised Coach's parent company that if they wanted to enter Huaxia, his supermarket group could provide some help, and Coach's parent company finally relented.
The luxury industry may not have too much technical content, the most important thing is that those brands, the history, compulsion and reputation of those brands are very rare, which is difficult to create in a short period of time, so Cang Yaozu is not exclusive to buying these brands, nor does he think that it is a waste of money or anything, anyway, when the money is really used, these assets can also be mortgaged.
After these high-end luxury brands were purchased, Cang Yaozu was also very concerned about the management of these brands, and naturally he would not give full authority to those women he had, after all, they were not professional management talents, and it would be a pity if these brands were messed up.
Cang Yaozu's women are just standing in the foreground, more of an image spokesperson, Cang Yaozu personally did not appear in the list of shareholders, all kinds of institutional shareholders such as trust funds appeared, these are actually small means to hide people's ears, although they can't hide from those discerning people in big families, but there is no definite evidence No, what Cang Yaozu wants to hide is just the general public.
In addition to the luxury goods such as bags, cosmetics and famous cars and watches that women like, Cang Yaozu also has a soft spot for investment in alcohol because he owns the Seagram Wine Company.
In Tuscany, Italy, there are also many wineries that Cang Yaozu likes, and he has entrusted Cecchigorri to help him acquire two wineries, but the difficulty is also not small, Tuscany is most famous for San Guito Winery, Antinori, Banfi, Ornellaia and Contuci, etc., which is a famous wine region in Italy.
Among them, the Antinori family is a key figure, and several wineries are inextricably linked to them. The Antinori family winery has been passed down in the form of a family for more than 20 generations, and the acquisition is almost impossible, but the cooperation is no problem, if Cang Yaozu wants to gain a foothold in Tuscany, then, the Antinori family can't get around, since it can't be bypassed, then it will be friendly to the wine party.
Cang Yaozu's Seagram Wine Company is not a small role, there are still many places to cooperate, besides, the Marquis of Pierre Antinori, the Antinori family, is not young, and to deal with these old people, Cang Yaozu believes that he can think of some ways.
This year's Tuscan summer was hot and long, sunny and ripe, and the year was as great for Tuscany as it was for Bordeaux in 1982.
At the beginning, Seagram Wine Company was actually shoehorned into Cang Yaozu by the Bronfman family, but after receiving it, Cang Yaozu felt good, the profits of the planting and brewing industry are indeed not high, and it is precisely because the profits are not high that this industry attaches great importance to the heritage, and there is no impetuousness of the Internet industry, which can greatly eliminate the nouveau riche atmosphere that Cang Yaozu exudes from time to time, and it can be regarded as an industry with a very artistic taste, well, especially red wine.
Tuscany, the birthplace of the Renaissance, seems to have a more artistic atmosphere, and Sophie likes to stay here, at least more than in Milan. Post-editing and production under the Tuscan sun was done in Florence.
After a few months, Sophie, who has completed the filming of a film, has a much darker complexion, is healthier, and looks in a good mental state.
It seems that the Tuscany region is quite suitable for her, too, there are many wineries here, and with her fame, it is estimated that there are good red wines to taste everywhere she goes.
Xiao Biesheng is newly married, but it can't be too much, after all, Cang Yaozu is still accompanied by a mother-in-law, Chu Hongxiu and Lu Chuqing's mother and daughter also came to Italy and came to Florence, the capital of the Renaissance.
This is the first time Sophie has seen Lu Chuqing, and their relationship is a little weird, after all, the age gap is there. On the contrary, Chu Hongxiu and Sophie get along better, Chu Hongxiu is 10 years older than Sophie, both of them are very mature and elegant, and Lu Chuqing is too lively.
Sophie was very familiar with Florence, and she deliberately took a few days to accompany Cang Yaozu and Lu Chuqing and Chu Hongxiu to visit the city leisurely. When it comes to tourism, it's actually more like strolling around and exploring those small but rather delicate attractions.
Cang Yaozu also accompanied a few daughters around the city, and the Chichi Gaoli side had not yet negotiated with the Antinori family, after all, the wine industry was the foundation of their family, and they really didn't want to introduce any too ambitious companies and shareholders into the industry, so it was not yet time for Cang Yaozu to come forward.
Cang Yaozu naturally knew that the acquisition of this kind of assets could not be compared with the acquisition of the Internet industry, and it was certain that the time was slow and the negotiation cycle was long. Especially for the Antinori family, stable and lasting development is their goal.
The wine industry is to be inherited for hundreds of years, it takes time to precipitate the heritage, it is to be operated in a down-to-earth manner, and there is no impetuousness at all, there are no two bottles of the same wine in the world, and every bottle of red wine has a soul.
The Internet industry is different, in the industry financing investment and rapid cash-out are the norm, capital turnover is very fast, the risk is high, the profit is high, and the change of hands is fast, such industry characteristics, will inevitably breed a breath of impetuousness.
On the one hand, there are emerging industries such as the Internet, and on the other hand, traditional industries such as wine and luxury goods, all of which are high-quality assets.
The first is the latest.