Chapter 121: Crisis Shows Courage
"All of them, no problem, and they will be recalled?" Huang Aiwu looked shocked.
"Yes!"
Han Chunlei nodded solemnly, "All recalled!"
Qian Bo reminded: "Chun Lei Zai, then you will lose a lot inside and out!"
Before the Ming Dynasty, Longjing was expensive, and the price of receiving it was also expensive. If they were all recalled, they would really lose a lot.
Huang Aiwu also said: "Yes, yes." ”
"I know. However, the most important thing in doing business is credibility! People come to us to buy Longjing Chong is also authentic and authentic, as the so-called hard signboard is difficult to buy. Therefore, all of them must be recalled. ”
"Okay! It's hard to buy a hard sign!" Qian Bo nodded with a smile and said, "Spring Thunder Boy, have courage!"
......
Since there is a problem with the quality of the tea, the Longjing office will naturally suspend business for a few days.
After sending Qian Bo away, Han Chunlei asked Huang Aiwu to lock the office door and go back to the warehouse.
Although all the Longjing were sold out before the Ming Dynasty, in the warehouse of the old Huang family, there were still ten snakeskin bags of Longjing tea.
Since there is a problem with the dragon well before the Ming Dynasty, there may also be hidden dangers in other dragon wells. Han Chunlei felt the need to check them all.
After some inspection in the warehouse.
Sure enough, it turned out just as he expected.
Among the ten snakeskin bags of tea in the warehouse, four snakeskin bags were found to be adulterated with aged tea.
Moreover, Han Chunlei found that these aged teas were very cleverly blended, neither at the bottom nor on the top of the tea leaves, but in the middle, and the position of each bag of tea was the same, and the aged tea accounted for about two or three times of the whole bag of tea.
This blending method is both ingenious and hidden. The amount of mixing is not much, and the quality of the aged tea Longjing is not bad, so Mao Yuzhen, who is in charge of the quality inspection of the tea, has not been able to check it. Even Huang Aiwu, who was packing tea, was unaware.
In addition to these four bags of shoddy tea, Han Chunlei and Huang Aiwu also found a problem that I don't know if it's a problem.
They found the remaining six snakeskin bags of tea, including four bags of high-grade Longjing and two bags of good-grade Longjing.
If you look closely at these two bags of good-grade Longjing, you will find that the leaves of the tea leaves are smaller and greener in color than the good-grade Longjing they sold before.
The difference is so small that it would not have been possible to detect it if it weren't for this careful inspection.
After Han Chunlei brewed a cup of boiling water, he observed the color of the tea soup and tasted it, as if it was no different from the good-grade Longjing they sold before.
Could this be the reason for the slight differences in the Longjing tea in each village?
Now there can only be one doubt.
But in any case, there must be a big problem with the supply of Longjing tea.
There is no doubt about that!
"Boss, what should I do next?" Huang Aiwu said, "The tea in the warehouse is easy to handle, at most it will take a little trouble, let's just pick out the defective tea." But what about the tea that has already been sold? Do you really want to recall all of them?"
"Of course, all recalled!"
Huang Aiwu said: "It's not easy to operate all the recalls, after all, there are so many people who come to us to buy tea." ”
Han Chunlei thought for a moment and said, "Don't we have accounts? Those big customers who often come and go can be found...... If you can call, let's call, and if you don't have a phone, let's visit. All in all, as long as we have an address, we will return all the tea within a month!"
"In the last month?"
"Hmm!" Han Chunlei gritted his teeth and said, "That is to say, those who have bought tea here since the New Year have all returned! According to Qian Bo, there are problems with some teas, and some with no problems, but we don't know which ones have problems and which ones don't." So the safest way is to dissuade you from quitting. ”
"It's still easier to contact big customers, but there are still a lot of piecemeal purchases, and they are also returned?"
"All retreat!" Han Chunlei was categorical.
Huang Aiwu was puzzled: "These people are not big customers, and they basically have no contact information, so it's not easy to return." ”
Han Chunlei said: "Then let's publish the newspaper and say that there is a problem with our batch of tea, and all of them will be recalled." ”
"Boss, are you crazy! Don't you all know that there is a problem with our tea? Do you want to do business in the future?" Huang Aiwu was stunned.
"It is to let everyone know our attitude towards this matter! Only by showing our attitude first can we put an end to all hidden dangers. ”
Huang Aiwu was a little stunned when he heard this, and he didn't understand what Han Chunlei meant by this.
"Let's put it this way, whether or not this was done by the tea industry association. But as long as I have defective tea leaves in the hands of these people, we will be grabbed by them. When the time comes, no matter how many reasons there are, it will not be possible to explain it. Rather than waiting for them to find fault, it is better for us to blow ourselves up and admit our mistakes. In fact, in more than a month, we have sold one or two hundred catties of tea, and we can afford to lose. ”
"Boss, you're so arrogant. It's only one or two hundred catties, heh, that's thousands of dollars!"
"It's okay, I've figured it out. ”
Now Han Chunlei's thinking is becoming clearer and clearer, "Now that there is a crisis, we must carry out crisis public relations, regardless of which will only lead to greater losses." Nine times out of ten, this time it was a loss. The key now is to solve this problem immediately and decisively. But if you're lucky, it's not necessarily a loss. There are dangers and opportunities. On the other hand, when we spend money to place an advertisement in the newspaper, so that customers know that if they buy tea from our office, they will have quality assurance!"
This is Han Chunlei's heartfelt words.
How can it always be smooth sailing in business? There will certainly be all kinds of crises. The key is to be arrogant and adopt inappropriate crisis management methods until it is completely swallowed up by this crisis. Or deal with it appropriately and turn the crisis into a turning point.
Negative examples, such as the famous Changde incident. Sanzhu Group did not have the awareness of crisis management, won the lawsuit, lost the market, and finally the billions of Sanzhu Group collapsed.
For positive examples, Haier Group, in order to prevent an unqualified refrigerator from entering the market, smashed all the refrigerators produced that day, and since then it has a good reputation in the industry.
Recovering one or two hundred catties of tea by yourself is nothing compared to Haier smashing the refrigerator.
"Okay, boss, listen to you, I'll do it right away!"
Huang Aiwu never felt that he called "boss" so sincerely. Even before the Spring Festival, when Han Chunlei announced that he would give him a commission, he was not as convinced as he is now.
For the sake of credibility, thousands of dollars are thrown away, and customers are willing to take advantage of it.
Follow such a boss, proud, proud, happy.
Just like Lao Dou told, if you follow Han Chunlei, you will definitely have a future.