There are more than a dozen Hollywood productions every year, and the schedule is unavoidable, and no matter how it is arranged, it may collide.

"Is "Seven Deadly Sins" so powerful, and what about being released at the same time," Mu Mu was a little puzzled by Su Changqing's worries: "The film hasn't been screened yet, and it's not certain who will kill the deer." ”

The ghost knows who is the deer dead, but to say that "Taiping" can do "Seven Deadly Sins", Su Changqing himself feels that it is fantastic.

"The Seven Deadly Sins" is a thriller and suspense film directed by David Fincher and starring Brad Pitt, Morgan Freeman, Gwyneth Paltrow, Kevin Spacey and others.

Of course, Su Changqing's generation has seen this film, and it is undoubtedly a classic film.

It's enough to look at the above names, the director and the four leading actors are both Academy Award and Golden Globe Award winners, and whoever meets the same schedule in this lineup has a black line.

The actors won't go into details, anyway, they are all international superstars, director David Fincher is a master of thrillers, and his famous works include "Fight Club", "Gone Girl", "Alien 3" and the TV series "House of Cards", etc., which have always been Su Changqing's very respectful peers, but he didn't expect to meet them unexpectedly now.

"It's like a little train crashing into a Transformer. ”

Since it has not been released and the word of mouth has not yet been formed, Su Changqing can't say anything to Mu Mu, but he still gives a general introduction to the plot, a murderer with ideals and beliefs, according to the seven sins of Christianity: gluttony, greed, laziness, anger, pride, ** and jealousy, pick the right people and kill them one by one.

These should have been revealed in the early publicity.

"Don't look at the developed and advanced United States, it is actually a religious country, and all kinds of believers together account for more than seventy percent of the population. ”

"Zombies and other things are like coming from hell, and our "Taiping" also has a bit of a religious flavor, right? ”

"You are forcibly comforting yourself, generally the same type of films are not put together to grab the audience, and besides, none of our lines in "Taiping" involve religion, and it is really not the same way as others. ”

"What is your box office expectation in the U.S. market?"

Mu Mu brewed a cup of coffee for Su Changqing.

Su Changqing remembered that the box office of "Seven Deadly Sins" was hundreds of millions, of course I didn't dare to think about this, at least I still had reason.

"Of course, the more the merrier, for example, we invested 3 million in the advertisement of "Taiping", if the box office is 10 million, I can get more than 3 million points after the account, which is equivalent to being busy in vain. ”

Paramount can also get three million, which is offset by the advertising fee, which is equivalent to paying Su Changqing's copyright fee with the box office, which is the main reason for agreeing to the release and promoting it hard, and dedication must be beneficial.

Therefore, the box office of "Taiping" can only reach at least 20 million, so that Paramount can earn at least 35 million, and there will be room for continued cooperation in the future.

Compared with the hundreds of millions of other people's box office, 20 million does not seem like much, but the box office of mainland movies in North America before did not add up to 10 million.

However, the situation is different this time, the previous films were on a tight budget and were basically released naked, while "Taiping" invested three million dollars in advertising, with this small hand, the results may be more optimistic.

Don't think about what to do with David Landau, that's naïve, many things will change over time, blackmail is a crime.

In the 90s, foreign-related crimes were absolutely unlucky, and a high school classmate of Su Changqing said a few cruel words to the debtor because of the debt problem, and as a result, his American relatives reported the case through the embassy abroad, and the flowers bloomed outside the wall and the incense inside the wall, and the classmate was finally sentenced to one year in prison for bad breath.

The alarm bell rings for a long time, take it as a warning.

The distribution staff stationed in Los Angeles cooperated with Paramount to start the publicity work, and the pre-advertising was gradually launched, and the work progress was sent back every day.

The propaganda expenses are limited, and the US side is quite careful in its calculations, and it does not put it at will as Su Changqing feared.

The domestic review is more delicate, after all, the shutdown during the filming of "Taiping" is equivalent to reporting for review twice, and it is too faceless to give it easily.

In the end, Su Changqing made two small revisions as required, and it took half a month to finally pass, but the National Day schedule has been full, and it is scheduled to be released on October 28 after coordination, when the screening time in the United States is more than half.

If the box office does not meet the standards of the theater, it may be cool.

The attitude of Japanese and Korean distributors has not changed much because of the success of "My Sassy Girlfriend", and it is still necessary to refer to the box office situation in the mainland market before making a decision on whether to introduce it.

However, this time there is one more reference object, the North American box office.

There is no way, people suspect that the success of "My Sassy Girlfriend" is an example, the market verification is not a one-time pass, and word of mouth has to be accumulated slowly.

There is still a week left before the release in the United States, and the days go by day by day, and the wait is very uncomfortable.

In order to distract himself, Su Changqing concentrates on the script of the new TV series every day.

However, the tree wants to be quiet and the wind does not stop, the feedback from the North American staff is not optimistic, the three million publicity efforts are obviously not enough, and the film has not attracted obvious attention from the media and the public.

To make matters worse, Paramount believes in the curve on the report and does not recommend additional ad spending.

"Even if it is too late, the big productions here start advertising months in advance, and the cost can sometimes account for one-third of the production cost. ”

Needless to say, Su Changqing learned it when he was studying, and he didn't necessarily calculate it like this.

The filming cost of "Taiping" was only one million US dollars, and now the advertising investment is three million, which is three times that of three times, and it has been upside down.

October 14, North American time, has finally arrived, and the box office on the first day of the 13th was counted at more than 9 o'clock in the morning.

The "Taiping" was only $610,000, less than a third of what was expected.

A scoop of imported cold water, 100% original in the United States.

Although after many days of psychological construction, Su Changqing still found it difficult to accept.

Usually the box office is decreasing, and according to this situation, the schedule is likely to be shortened, so thank God the total box office is five million.

gave up the copyright of three million, and in the end could only get less than two million box office, which is simply a shame in the rebirth world.

In the past, Chinese films that went to sea were all art films, and it was reasonable that they did not advertise and did not do well at the box office.

At present, the flow of information is not very smooth, and there are a lot of bad North American box offices converted into RMB, which may not affect the mainland much, but it is likely to make Hong Kong, Taiwan, Japan and South Korea relent.

Su Changqing was a little frustrated: "How much did the box office of "Seven Deadly Sins" on the first day?"

The other end of the phone was a little embarrassed to say, "32.8 million ......."

In other words, it's really not as good as a fraction of others, and it won't be the bottom, right?

"Is there anything worse than us in the same period?"

"It doesn't seem to be ...... Let's see if anyone is worse today......"

Su Changqing couldn't cry or laugh, this guy was so panicked that he couldn't speak.

At this time, it was already more than nine o'clock in the night, everyone got off work, Chen Jin was also on a business trip, Mu Mu was originally going to accompany him, Su Changqing did not agree, and he and Lao Jin who stayed and waited for news at No. 16 Lotus Hutong.

"It won't be like this, judging from my experience, if you invest three million in advertising, how can there be more than one million on the first day?"

Who is this asking, aren't so many people who hit the street full of confidence at the beginning?

It's useless to think about it, let's wash and sleep, Su Changqing was about to let Lao Jin go back to rest, and there was another call from Los Angeles.