KSG, one of the world's top 10 pharmaceutical companies, suddenly had an insider break out of the foreign exchange incident of up to 2 billion yuan on the Internet, which immediately ignited public opinion at a time when netizens were sensitive to the pharmaceutical industry.

At first, it was just a narrative post, and it was impossible to determine whether it was true or false, and most people just thought it was someone who was hyping it up.

However, more detailed data followed.

In order to increase sales, KSG recruited a large number of sales personnel, reorganized and expanded its business units, and used a bribe model to promote sales through expenses, such as medical institutions and doctors across the country.

Under the pretext of holding various conferences, KSG's staff invited doctors from all over the country to participate, paid the money to the medical staff in the form of travel expenses, lecture fees, travel arrangements, etc., and then reimbursed the relevant expenses in the name of seminar expenses.

In the whistleblower's article, almost the entire industry chain of the industry is involved, involving 700 travel agencies across the country, one of which is a typical travel agency, which has just been established for three years and has not done a single tourism business, but its turnover last year was as high as hundreds of millions, and the source of income is to provide conference services for multinational pharmaceutical companies such as KSG.

There is a list of executives involved in the case, a list of several typical travel agencies, and two specific large figures.

The key thing is that in less than a day, this revelation spread all over the Internet, and KSG did not come forward to clarify.

Now all fools know that 80% of this insider's revelations are true.

Now, it's a real sensation.

"Cao Cao remitted 2 billion to the !! bank, such a large amount, and the pharmaceutical company said that there was no money to make?"

"Brother upstairs, don't get excited, Cao Cao didn't mess with you!"

"In less than four years, there are still people whose pharmaceutical companies don't make money, where does the money come from?

"Xinghui 2 billion, at least 20 billion to earn it, these black-hearted capitalists are simply rotten!"

"I'm doing pharmaceutical sales, KSG changed the president two years ago and it was like this, the more salesmen exchanged money, the higher the salary, the sales at the bottom were all crazy, their domestic sales rose by almost 50% last year, Heifer took a plane, all cows went to the sky!"

"I am a hepatitis B patient, I have been taking a drug called Heptin from KSG for a long time, although it is not as expensive as Gleevec, the ex-factory price of this drug in China is 140, note that this is the ex-factory price of KSG, excluding various taxes, but the ex-factory price in Nanbang is only 16, 26 in Canada, 30 in England, and the ex-factory price in China is five or six times higher than that of other countries!"

", Glenin can also talk about the reasons for various taxes, what is the ex-factory price of Heptin is several times higher than that of other countries, why is it so high in China?"

"It's not simple, it's definitely going to give money, and then set a high price, and make back the money in the bank several times. ”

"This is the norm, to check some foreign patented drugs, you will know that basically the vast majority of them are sold very expensive in China, and the ex-factory price is different. ”

"It's all things that have lost their conscience, and the things that save lives are all about money!"

"I hope the evidence is conclusive and everyone is arrested, and don't end up again!"

......

Just two days after netizens denounced KSG, the higher-level relevant departments also announced that they had received real-name reports from relevant people and had launched an investigation.

The matter has been fermenting for two days, and a series of domestic pharmaceutical company exchange incidents in the past few years have also been re-mentioned by some people.

In 2010, he made a strong noise, leading to the resignation of an official from a relevant department.

Two months ago, the Ministry of Justice of the Securities and Exchange Commission jointly accused the pharmaceutical giant Huirui of violating the Foreign Corrupt Practices Act by remitting $65 million in eight countries including China, but Huirui paid a fine of $60 million to Mi Lijian.

Bristol-Myers, AliZeneca, Lilai, Abbott and many other pharmaceutical companies, all kinds of rumors in the past two years have been announced by relevant people.

In the past, netizens cared about this kind of thing, and they didn't even know what these companies were doing, but now at this sensitive time, every detail of the pharmaceutical company will be infinitely magnified by netizens.

And the media is also willing to add fuel to the fire, and all kinds of news are not uncommon.

Since ancient times, there are many talented netizens, and there are all industries on the Internet, and every two days, they have also studied and analyzed the common exchange methods used by pharmaceutical companies.

And the previous Huahua, who had been in the center of public opinion, could not avoid it.

The Securities and Exchange Commission issued an announcement on August 20, saying that from 2009 to 2011, the Huaguo department carried out a variety of expenses such as transportation, entertainment, conferences, lectures, promotional activities, educational seminars and medical training.

However, in the afternoon of the incident at Mi Lijian's Securities and Exchange Commission, Mi Hua said that he had reached a settlement with Mi Lijian's government and agreed to pay a fine of $25 million to Mi Lijian's government.

Coincidentally, in the evening, a former medical representative of the company took to Weibo to disclose the misconduct of the company in the process of promoting the drug "Shanlong".

In order to pursue the rapid growth of sales in several large hospitals in the capital, the company has developed a detailed promotion plan to provide direct promotion fees to doctors in exchange for sales.

In the work email posted by this medical representative, the boss asked him to buy 50 sales with 50,000 yuan, starting with five, and the doctor who prescribes five has a certain promotion fee, preferably 30mg specification, which will be completed within 2-3 months.

He stuffed a few pictures on Weibo, as well as resignation applications and labor arbitration materials, saying that he had resigned, but Hua Hua has not given a reply.

And the reason for the exposure, he wrote: "For me, it's like I kill someone!"

The announcement of the Mi Lijian Securities and Exchange Commission and the exposure of the medical representative once again brought the Huahua to the cusp, and they also began to face the anger of tens of millions of netizens!

"Let the storm come more violently, and expose all these black-hearted pharmacists who eat human blood steamed buns!"

"Thank you to Mi Lijian, at this time, the exchange of the Huaxing was exposed. ”

"Thank you, I feel ashamed, they are in our country, but it turned out that Mi Lijian found it first!"

"But why did Hua Hua pay a fine of 25 million to Mi Lijian in our country???"

"Mi Lijian didn't lose anything, he got 25 million US dollars for nothing, he traveled with us, the loss is our people, but there is no compensation at all, I am also drunk!"

"Rice nuts are a free country, just remit the fine. ”

"It's really not a good thing, I want to see now what the expressions of those people who washed the floor before are!"

"Every penny earned is exchanged for the patient's life, and such black-hearted money is also earned, and he is not afraid of thunder and thunder!"

"The relevant departments must strictly investigate the pharmaceutical company, and the KSG will remit 2 billion, and it is estimated that there will be no less!"

"Block them! Prohibit them from selling drugs in China, I see how they can make money!"

......

In just one week, the shady scenes of pharmaceutical companies have been exposed one after another, and netizens have completely stood on the opposite side of pharmaceutical companies.

All kinds of patients stand up and tell about their illness and the drugs they take, almost most of the patented drugs are much more expensive to buy in China than in other countries, and in people's hearts, pharmaceutical companies have become synonymous with eating human blood steamed buns.

In fact, it is not surprising that the reputation of the hospital itself is not good, and it is already a big problem to see a doctor who is expensive and difficult to see a doctor.

In particular, the first to bear the brunt of the disaster, is on the cusp of public opinion.

Things are getting bigger and bigger, and Li Qian is starting to have trouble.

In the conference room of Future Pictures, Li Qian was in a meeting when he suddenly received a call from Han Sanping.

Han Sanping, who was on the other side of the phone, was straightforward, and his tone was a little serious, "Does the events of this week have anything to do with you?"

"What?" Li Qian was slightly stunned.

"In the past few days, those pharmaceutical companies have been shady. Han Sanping emphasized again.

"Han Dong, you think too highly of me. Li Qian smiled bitterly, "I'm just a filmmaker, I started directing as soon as I graduated, and I'm not familiar with other industries at all, how can I know so many shady scenes, let alone expose them all." ”

"That's the best. ”

Han Sanping breathed a sigh of relief, he didn't think it had anything to do with Li Qian, but when he met Li Qian before, he said that he wanted to influence government policies through public opinion, which made him have to be suspicious.

""I Am Not the God of Medicine" will soon break 1.3 billion, don't make any extraneous branches at this juncture, I heard that the people behind the major pharmaceutical companies are already a little unhappy!" Han Sanping dropped a word of warning and hurriedly hung up the phone.

I'll go?

Can this also involve me?

Li Qian shook his head, put down his mobile phone, and said to everyone, "Hear it, don't make extraneous branches, let alone think about hyping up and adding another fire, and even beware of others arching the fire, the propaganda department can almost stop, just pay attention to the movement on the Internet at all times." ”

Just now, Huang Yan, the publicity director, was very excited to put forward a series of marketing plans, taking advantage of this cusp to make "I Am Not the God of Medicine" and Li Qianfei higher.

I'm not afraid to fall to his death!

Huang Yan nodded in response, "I understand Director Li, then I will focus on preparing for publicity that surpasses the record of "Avatar". ”

"Well, you have your own ideas, and I have an interview. ”

......

Out of the conference room, Li Qian came to the office, where there was already a reporter and photographer from the Beijing Youth Daily waiting.

Li Qian smiled and shook hands with the reporter, "I'm sorry, there is something wrong with the company, so you have been waiting for a long time." ”

The reporter hurriedly got up, waited for Li Qian to sit down, and then sat down on the opposite side again, and asked, "It's okay, then Director Li, can we start?"

"Of course. Li Qian made a gesture of please.

The reporter took out the pen and notebook, and the photographer also set up a chance, and the interview officially began.

"Director Li, the box office of "I Am Not the God of Medicine" has exceeded 1.2 billion, and it is about to surpass the box office record of "Avatar", and at the same time it has caused a strong response in the society, how did you plan to make a realistic movie so popular?"

Li Qian smiled, "Actually, there is nothing special, the original idea was to make the audience of the movie continue to sink and not be too elitist."

Why can't the protagonist be an ordinary person? I asked myself this at the beginning, which not only made it easier to get closer to the real life of the audience, but also provided a purer motive for the later transformation of "human salvation".

Combining social reality themes with commercial genres, and discussing reality films in a more popular way, rather than discussing this theme in a niche or elitist way, is the tone I set for the film at the beginning of my creation, and I want more people to see this realistic issue. ”

"Director Li, recently I saw that some viewers on the Internet said that "I Am Not the God of Medicine" is too beautiful, so that there is no real bad guy, it is too idealistic, are you trying to avoid censorship?"

"There are reasons for this. Li Qian nodded, and did not shy away from it, basically every director will talk about this topic, and then added, "All the characters in the movie are innocent, and the characters have sufficient positions to support their actions, and you can't balance the paradox of human life and patent research business behavior." The public says that the public is reasonable, and the mother-in-law says that the mother-in-law is reasonable, so I choose to tell this story from a relatively middle-of-the-road perspective. ”

"But Director Li, there have been a series of shady scenes of pharmaceutical companies on the Internet recently, what do you think of this?" The reporter turned to a sensitive issue.

"In this matter, I can only say that the price of the drug is in accordance with the law, as for how this price came about, only if it can be proved that the high price was obtained through illegal acts, can the drug price be determined to be illegal, otherwise I have nothing to say at the level of the law. ”

Li Qian shook his head, "However, the law is to protect the safety of people's lives and property, people-oriented, and legislating for people, I still hope that the relevant systems of our country can be more perfect." ”

There is a sentence that still has not been spoken, laws are made by people, and when the rights and interests of the people cannot be protected, then something is wrong!

Can't protect yourself anymore?

The interviews are all about the same thing, and at this time, Li Qian temporarily stopped all follow-up interviews and quietly waited for the fermentation of public opinion.

......

The fourth week has passed, and Hua Hua has been scolded by the majority of netizens as scum, but there is still no movement on it, and if there is any trouble, Han Sanping should call as soon as possible.

However, in the past week, "I Am Not the God of Medicine" once again won 198 million box office, plus 1.169 billion in the previous three weeks, 25 days after its release, the total box office has come to 1.367 billion!

1.367 billion, exceeding the 1.328 billion of "Avatar", setting a new box office record in mainland film history!