Through analysis, Guan Yuntian believes that the development of Changda Real Estate Company in Huayuan City has encountered a bottleneck, this prefecture-level city with a population of less than one million, its real estate market has been developed by six or seven real estate companies for more than ten years, and the market potential has been basically released. To come to this judgment, Guan Yuntian based on two facts: first, the auction of commercial land in the city is shrinking year by year, and second, the increase in housing prices, even excluding policy control factors, is obviously getting smaller and smaller.

In the past, Guan Yuntian had his own ideas on the development plan of the enterprise, but with the development of the times, Changda Group broke away from the traditional manufacturing industry and fully entered the new field, coupled with more standardized corporate governance, Guan Yuntian decided to brainstorm and fully absorb the collective wisdom for the future direction of the enterprise.

A week ago, Guan Yuntian sent an email to the mailbox of each board member, the main content of which was to ask the members to make suggestions for the further development of Changda Group.

A week later, the annual board meeting of Changda Group was held as scheduled, and the executives who had business trips either postponed their business trips or rushed back from out of town, in short, all board members attended the meeting.

After Ye Jiayi, general manager of the group company, summarized the preliminary work, Guan Yuntian changed his words, "It is important to summarize the achievements that have been made, but more importantly, what is the next step of the group company?" Yes, Changda Group has now basically departed from the traditional manufacturing industry, industrial upgrading should be said to be very effective, after leaving the traditional manufacturing industry, into the real estate development industry and new manufacturing, our Changda real estate company has now developed to a certain scale, and as a bridge, the development of the Qingshan River Reservoir, built a riverside park, it is also considered to enter the tourism industry. ”

In addition, in the agricultural poverty alleviation project in the northern mountainous area, we have cultivated more than 30,000 acres of walnut forest, which has become a local landscape, and has also developed high-grade edible oil. ”

"However, all this is not enough for us to sit back and relax, so I sent an email to all executives, asking you to make suggestions on the next development of Changda Group. ”

Guan Yuntian talked about the purpose of the meeting, and the board members listened to it and felt that this was not a meeting, but like an interview defense, and it seemed that all the participants had to pass the test.

Starting with General Manager Ye Jiayi, each member of the board of directors talked about their own views.

Guan Yuntian attached great importance to the views of all the members, and while listening carefully, he also personally took notes, and divided all the opinions into categories and summarized them into three main points: the first view is to make the existing industries bigger and stronger, and the others should not be considered first; the second point of view is to actively explore new fields and vigorously expand the business space of enterprises on the basis of stabilizing the existing industries; and the third is to actively get involved in new economic fields such as e-commerce.

In the afternoon, the meeting continued, Guan Yuntian took out the three opinions, let the board members discuss them one by one, and only by reaching a consensus can they be implemented in the next step.

"For the first point, that is, to expand and strengthen the existing industry, I would like to hear your opinions. "Guan Yuntian said.

"The existing industries of Changda Group have only been set foot in and established in the past two or three years, and I think the goal now is to make them bigger and stronger

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Because these industries are profitable from the beginning, from a financial point of view, as long as they are further large-scale, the cost will fall and the profit will be higher. "When analyzing the problem, the chief financial officer Lao Ding must first consider the cost.

"It is necessary to make the existing industry bigger and stronger, but to analyze this problem specifically, as far as the existing industry of Changda Group is concerned, the scale of auto parts has reached the top three in the country, and then it is to increase a few varieties, and this work can continue to advance. In the case of real estate development, it is said that the land resources of Huayuan City have been limited, and if you want to further expand, you must jump out of Huayuan City and seek new business opportunities elsewhere. As for the agricultural project in the northern mountains, Chinese herbal medicine has been made in the walnut groves, and the land utilization rate has reached the extreme, and I think there is basically no potential. The tourism project of Riverside Park has only just begun, and the development prospects remain to be seen. Ye Jiayi said.

Guan Yuntian interjected: "That's true, but what about your suggestion?"

"For the long-term planning of Changda Group, I believe that while doing our best to do a good job in existing industries, we should actively consider new products and even set foot in new fields. Although real estate development can continue to grow by going to other places, the real estate industry is also the most affected by policies. Ye Jiayi said.

"What do you mean, or should we stick to the manufacturing industry and make more efforts in the field of new manufacturing?" Guan Yuntian said.

"Manufacturing is an industry that will never be exhausted, but it needs to be divided into high-end and low-end, and now Changda Group has been out of the low-end manufacturing industry, and it has not been involved in high-end manufacturing for a long time, and there is a lot of pioneering work to be done in this regard. ”

"Actually, let's put the first two questions together now. According to Mr. Ye's meaning, the next step should be to focus on high-end manufacturing?" asked Lao Xue, director of human resources.

"I think it should be. ”

"I agree with Mr. Ye's suggestion, but to determine a valuable, good market prospects of high-end manufacturing new products, is not a short time to do, so, I suggest that while focusing on high-end manufacturing, do not abandon the current stage of the Changda Group beneficial to the real estate development industry. Old Xue said.

"Yes, it is appropriate to devote considerable energy to expanding the field of high-end manufacturing, but it is best not to waste real estate development, because this industry is still profitable in the foreseeable future. But to be honest, our real estate development has indeed encountered a bottleneck now, in Huayuan City, in addition to the four pieces of land in the south of the city that are being developed, Changda Real Estate Company has no land reserve in Huayuan City, not that the company does not want to take the land, but the land department simply cannot take a decent land resource supply enterprise. It seems that if Changda Real Estate Company wants to continue to develop and not jump out of the circle of the city, I am afraid it will not work. "Guan Yuntian said.

"Then expand outward and seek opportunities in other places. Lao Ding suggested.

"I've thought about it, but I'm afraid that the battle line will be too long, and I won't be able to take care of each other. In addition, the development speed of the real estate industry in the fourth, fifth or third and fourth tier cities at the county and city level has slowed down significantly, and my idea is that if you want to jump out of this range, you can go directly to the provincial capital or other provinces for development, where the market is much broader. ”

"But Mr. Guan, the competition in the provincial real estate market is more intense! Can a small county company like ours have a place in the provincial capital?" said Lao Ding with concern.

"This is not a problem, Changda Group has never been afraid of competition, we are developed in the competition, from the earliest cord cloth, tires, to later auto parts, and then to Changda real estate company to carry out business in the city, every step is through

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It took competition to gain a firm foothold. "Guan Yuntian said.

"In that case, it is time to go to the provincial capital, there is nothing to discuss. "Administrative Director Lao Xu Dao.

"The purpose of raising this question is to allow the board members to fully express their opinions, point out the pros and cons, and then unify their opinions before they can be put into concrete implementation. Do you have any different opinions on Changda Real Estate Company's entry into the provincial real estate market? ”

The board members know Guan Yuntian's ability, and he has long planned to open up the real estate market in the provincial capital, and in this case, the board members have expressed their support.

After listening to everyone's statements, Guan Yuntian said: "This matter is settled." The first and second issues just discussed, including the expansion and strengthening of existing industries and the active development of high-end manufacturing, have now determined to expand and strengthen the development of real estate, for actively developing high-end manufacturing, what are your suggestions?"

Truth be told, most board members don't necessarily understand the meaning of the term high-end manufacturing, and it's a bit difficult to get them to make suggestions.

Seeing that the venue was deserted, Ye Jiayi said: "I don't think this matter necessarily has to put forward a specific plan or idea here, everyone should take it to heart, and if there is an opportunity in foreign exchanges, it is good to help introduce the company." As Mr. Xue said, it is not an overnight thing to determine a high-end product with good market prospects and high profits. ”

"However, as the first step to actively explore the high-end manufacturing industry, your auto parts project, on the basis of the existing products, can consider adding some varieties. I remember mentioning that things like a car steering gear or a gearbox can now be used to prepare for a feasibility study. "Guan Yuntian said.

"If it is settled, I will arrange for the relevant departments to make preparations when I go back. Ye Jiayi said.

"Let them do market research first, and don't hesitate once it's feasible. Just now, we have reached a consensus on the first two issues, and there is a third question, some people suggest that Changda Group next step to get involved in e-commerce, from the current situation, the momentum of e-commerce development is indeed rapid, Changda Group should not intervene? "Guan Yuntian said.

"E-commerce? For us, this is a new thing, if you want to intervene, it is estimated that it is a new set of management model, maybe we here are confused. "Administrative Director Lao Xu Dao.

"Changda Group started as a physical manufacturing company, for the virtual economy, I think it is okay to invest in shares, if Changda Group establishes such a platform, I am afraid that management and operation will be a problem. Although the existing manufacturing industry of Changda Group is also an industry that we did not understand before, whether it is high-end or low-end, whether it is traditional or modern manufacturing, its management model is basically not much different, so the management can quickly adapt. E-commerce is different, it's a completely different field. Lao Ding, the chief financial officer, said.

"Speaking of which, this is also a kind of new economy, no matter who puts it forward, this suggestion should be very in line with the trend, but we are doing business, what we need is to be down-to-earth, but also to do something and not to do something, for this kind of field that is not good at, I think it is better to be cautious. Ye Jiayi said.

Guan Yuntian nodded, "If you really set up such a business platform, it will definitely not work to rely on these people here to engage in management, let alone whether you understand e-commerce or not, who of us doesn't wear many hats? Now that we are very busy, how can we still have the energy to take care of those things! When the time comes, we will inevitably organize a group of people and horses to set up another stall." ”

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