Chapter 151: What are you kidding?
Listening to Chen Qi finding a title sponsor for himself in this way of not playing cards according to the routine, Qian Dafu was also a little dumbfounded.
After reacting, he looked at Chen Qi with amusement and asked, "Are you serious?"
Chen nodded: "Of course." ”
Qian Dafu smiled, looked at him with an intriguing gaze, and fell silent.
They have also named a lot of programs over the years, but this is the first time he has encountered this kind of ratings as a guarantee.
Most of the programs of other TV stations compete for naming rights through the bidding method of the highest bidder.
Although these stations will also give a predicted rating when bidding, they will never guarantee it.
Unless it is an old program that has been verified by the market, otherwise, the ratings predicted by the new programs contain some water.
As for what kind of results the title show can achieve in the end, it all depends on their own vision and luck.
If the show is a hit, they make a lot of money. But in case the show didn't make any waves, then they had to admit it.
To put it bluntly, naming a new show is a bit of a gamble.
But at the moment, if the title of this show is announced, they don't seem to have any risk.
As a big financier who often advertises on major TV stations, he is still relatively clear about the concept of ratings.
For a program with an average rating of not less than 1%, the title of 80 million is not too expensive.
At this time when he was silent, Chen Qi said another thing to him that shocked him.
He said that there is only one advertiser in this show.
"Are you kidding?" Qian Dafu gasped violently and looked at him with a shocked look on his face, his eyes full of incredulity.
Only one advertiser?
A show that starts with 1% of ratings has only one advertiser?
What are you kidding?
If it's because you can't find advertisers, forget it, but you're obviously not!
If he puts out the news that the ratings are guaranteed to be at least 1%, those advertisers will definitely rush to send money!
Qian Dafu is stupid.
He looked at Chen Qi a little sluggishly, and his mind was a little unable to turn around.
It's the first time he's heard of a show with only one advertiser!
"I'm not kidding. Seeing Qian Dafu's big reaction, Chen Qi couldn't help laughing.
"Why!" Qian Dafu looked at him with a puzzled expression,
He couldn't figure it out!
It's hard to get along with money!
What conditions will people get along with money?
"Time is too tight to look for it again. Chen Qi replied perfunctorily.
"......" Qian Dafu looked at him speechlessly.
I'm also the general manager of a large company, okay? Do you think I'll believe this kind of reason that you don't believe in yourself?
Who are you fooling?!
But since Chen Qi didn't want to say it, he didn't ask any more.
He wasn't too curious about the results, just a little bit unbelievable.
As a new generation of young people enters this society, they are already changing the rules of the world with their actions.
What is the saying on the Internet?
A new generation of young people is changing the world to the way they like it.
He felt that Chen Qi, a young man with great ideas, should be like this.
He may simply not like to make his show look like it's full of commercials.
Chen Qi really thinks so.
He's really trying to change the world.
He has also learned about the variety shows of this world before, which are similar to the earth, and they are also all kinds of advertisements and various product placements, and there is no lower limit.
To exaggerate, if there are too few advertisers for a show, they may be embarrassed to come out and meet people!
He didn't want that.
He didn't want to follow this industry-wide default rule of the game.
If he follows these rules, how will he earn destruction points? How will he unlock the next folder?
What's more, as a former viewer, he is also extremely tired of all kinds of crazy product placement in the show.
If it weren't for the radio and television crackdown on the earth, those program groups and film and television dramas would be even more frustrating in the area of product placement!
He did not agree with doing it himself.
He didn't want to live like he used to hate.
It's enough to have a title sponsor, and it doesn't matter if you make a little less.
"Okay, I've voted for your advertisement!" After a short thought for half a minute, Qian Dafu quickly made up his mind.
80 million titles for a program that starts with 1% ratings, no loss.
In case this result is not achieved, the advertising fee will be refunded in full, which is also not a loss.
Horizontal and vertical are all earned, and a fool will refuse!
As for Chen Qi's special request to pay the full amount after signing the contract, he also gladly accepted.
Chen Qi has already given them such favorable conditions, and they should make a little concession.
After negotiating the cooperation intention, they then talked about the detailed details of the cooperation, which lasted nearly two hours.
In the end, they agreed to sign the contract tomorrow after negotiating important details.
After separating from Qian Dafu, Chen Qi also took a taxi back to the rental house directly.
Getting into the taxi, he was also relieved.
The most worrying funding problem is solved, and the next focus is on the show.
......
The next day.
Chen Qi took Su Xiaoxiao, Qi Qi and Zhang Yichi to the TV station together.
Anyway, it didn't matter if they stayed in the studio, so he just brought them over to meet the world.
Now the main work is to set up the site.
The arrangement and commissioning of various equipment is also a big test for the inexperienced Chen Qi.
Chen Qi also studied while arranging, and worked hard to understand the role of various equipment.
He even shamelessly went to the recording site of other TV programs to watch.
Seeing that Chen Qi seemed to understand nothing, the mentality of the TV station staff who originally had little confidence in this show almost collapsed!
They were all crying!
Can this show still work?
They don't want their name to appear on a show that is so bad that they have no friends!
It's a shame!
But given that Chen Qi's power in this show seems to be a bit big, these relatively young staff members don't dare to say anything.
Collapse is collapse, but since the above is arranged, they still have to do the work that should be done.
They still have this awareness.
The director personally arranged it, even if the show is really rotten to an unprecedented point, they have to do it.
At that moment, they all had an inexplicable concern for their future.
Perhaps because they are too young, many people unconsciously show this worry on their faces.
Chen Qi noticed.
However, he has long known that these people are not optimistic about this show, and he has no intention of explaining anything.
If the explanation had been useful, there wouldn't have been so many contradictions in the world.
Forget it, leave it to time. Anyway, it's only been more than half a month.
Towards eleven o'clock, a man in a suit and leather shoes came to his studio.
He also looked like he was in his fifties, and he looked around as he walked, like a leader inspecting.
"That's the deputy director. ”
Looking at the confusion in Chen Qi's eyes, a TV station staff member whispered to him.
"Deputy Director?" Chen Qi's eyes jumped slightly.
Beijing Satellite TV has only two deputy directors.
Obviously, this deputy director is the one who competes with Deputy Director Wang.
What is he here for?
Chen Qi sorted out the expression on his face and hurried over.