Chapter 665: Advertising Contracts
That night, Duan Yun and Cui Jian and the others drank a lot of wine, so much so that in the end, Duan Yun simply did not return to the hotel, but slept directly in their dormitory.
On the second day, Duan Yun and Cui Jian were planning a TV commercial together again.
As the third trumpeter of the orchestra, Duan Yun and his team arrange their own time to practice their instruments, and in a classroom next to the orchestra's theater is where Cui Jian and his family usually practice their instruments.
Duan Yun means that he wants to use "The Girl in the Flower Room" as the background song of his advertising short film, but he must not follow the original rhythm, because TV commercials are generally divided into 15 seconds and 30 seconds, and most of the advertisements are so long, of course, there are also advertisements of about one minute, but the price is absolutely sky-high, and it is unlikely that CCTV will sell such a private enterprise such a private enterprise such a long advertising space for such a long time.
It is not easy to shoot a successful 30-second hard advertisement, which requires a strong sense of rhythm, but also the promotion of the product in place, and a lot of attention must be paid to the lyrics and performance actions.
Rehearsals went on and on, and Duan Yun was also constantly putting forward suggestions for improvement, although he was not good at music, but as an audience, he could still make some good suggestions.
Hard advertising must attract people's attention if it wants to be effective, but fortunately, Cui Jian's team is versatile, good at musical instruments, and good at dancing, as long as there is good creativity, there is no problem in terms of technology.
In the end, Duan Yun temporarily gave up using the song "The Flower Girl" as the background music, and replaced it with the extremely stronger music of Michael Jackson.
Duan Yun listened to the tape recorder repeatedly, excerpted a piece of music with the strongest rhythm from the song "Creepy" by Michael Jackson, and then asked Cui Jian and others to put on very trendy clothes and dance a "space step", and the final advertising slogan was "Tianyin subwoofer, the melody of the new era." ”。
Good advertisements are the same as good movie scripts, they are all grinded out little by little, anyway, now Duan Yun's CCTV advertising has not been approved, Cui Jian and others still have time, and they can further improve and perfect this TV advertisement, and finally achieve a very good effect.
Waiting for a day, Duan Yundu and Cui Jian soaked together to rehearse, eat and drink, and did not return to their hotel until very late.
On the morning of the third day, Duan Ren came to the door of CCTV again as promised.
Seeing Qin Changchun riding a bicycle to the door, Duan Yun immediately greeted him.
"Director Qin!" Duan Yun greeted with a smile on his face.
"Don't block the doorway. Qin Changchun glanced at Duan Yun, and the two immediately stepped aside.
"Director Qin, let's check the matter of advertising...... Duan Yun asked.
"Regarding the fact that your electronics factory wants to advertise in Taiwan, the leader has agreed......"
"Great!" Duan Yun was overjoyed when he heard this.
"But because you are a private company, the advertising cost is higher than that of the state-owned manufacturer......
"How much?"
"Taili means 600,000 300,000 ads a year, and I don't know if you can accept ......"
"600,000 is 600,000!" Duan Yun said without hesitation.
The advertising cost of 600,000 yuan is indeed a bit outrageous in the past two years, but in Duan Yun's opinion, it must be worth the money.
In addition, CCTV TV is not a vegetable market, so it is impossible to make a price, and it is already an exception for people to be willing to give you this kind of private enterprise advertising space, so Duan Yun directly agreed to this price code.
"Can your factory really pay 600,000 yuan for advertising?" Qin Changchun asked with some surprise.
The figure of 600,000 is definitely a huge amount of money in this year, even if a large state-owned enterprise can take out 600,000 to advertise on CCTV, it is rare, originally Qin Changchun thought that Duan Yun would retreat in the face of difficulties, but Duan Yun, this kid, accepted the price without frowning, which made Qin Changchun feel a little incredible.
"Director Qin, don't worry, as long as you are willing to help our factory advertise, even if our factory smashes the pot and sells iron, it will not lose a penny of advertising costs!" Duan Yun raised his eyebrows and said.
"In that case...... Then you have to prepare the money, before next Wednesday, you must pay the money, and the relevant contract will be signed at that time, if the deadline is over, it will be difficult to say......" Qin Changchun said.
"I'll go back to Daxing to get the money, and I'll come to Taili again before Wednesday. Duan Yun said.
In this era, bank transfer is not an easy thing, because the intra-bank system and inter-bank system are extremely imperfect in these years, and the early bank remittance is divided into letter transfer and wire transfer, which are completed with the help of post offices.
But the amount of 600,000 yuan is too large, and Duan Yun has no place and manpower to receive remittances here in Beijing, so he can only go back to Daxing Bank to withdraw the money, and then come to Beijing with cash.
"Then you should hurry back and prepare, I will say hello to the leaders of the station, and as soon as you come over, you can sign the contract immediately. Qin Changchun settled.
"Okay, then I'll go first. Duan Yun waved his hand at Qin Changchun and turned to leave.
In the afternoon of the same day, Duan Yun got on the train back to Daxing.
After returning to the factory, Duan Yun first inspected the production of the labor service company and his electronics factory, and saw all the production wells on both sides, and then immediately took Yu Shulan to the bank to withdraw 600,000 cash.
Duan Yun used two suitcases to put all the 600,000 cash into it.
In order to ensure the safety of cash, Duan Yun took his apprentice Erhu this time, as well as 8 security guards from the electronics factory, and went to Beijing again.
After coming to Beijing, Duan Yun got off the train and rushed to CCTV that afternoon.
Qin Changchun received Duan Yun again, and in a conference room of CCTV, Duan Yun and the director of the advertising department signed an advertising contract for the 1984 Tianyin subwoofer, and Duan Yun exchanged the 600,000 cash he brought in for a contract.
Whether it was Qin Changchun or Duan Yun's apprentice Erhu, who was traveling with him, they couldn't understand why Duan Yun would use such a large sum of money to advertise, but things had come to this point, and it was impossible to return the money.
After the contract was signed, Duan Yun took Qin Changchun and a few people with him to the Moscow restaurant to celebrate the achievement that night, during which Duan Yun met with Cui Jian and them again.
After learning that Duan Yun wanted to recommend them to TV commercials, Qin Changchun said that Duan Yun could contact the photographers of Beijing TV station, and as long as Duan Yun paid enough relevant fees, they could help Duan Yun shoot TV commercials.