With the release of the two movies "People in Embarrassment" and "Big Soldiers" on February 14, the first day of the Lunar New Year, has once again reached another peak.

From mid-November to now, for three full months, the heat of the domestic film market has not subsided at all.

"2012", "Perfect World", and "Avatar" have taken turns to drive wave after wave of climaxes, making the film industry explode with the greatest energy in history.

Although "People in Embarrassment" and "Big Soldiers" are not as good as those three movies, they are added together, as well as "Jinyiwei", which was released ten days earlier, and "Love in the City", which was released a few days ago, and other movies, which can be regarded as a wave of small climaxes.

"People in Embarrassment" has Li Qian's word-of-mouth guarantee, coupled with a funny trailer, Xu Zheng and Wang Baoqiang are comedians, and they sold 13.5 million on the first day, which is also the second best first-day data in 2010, and it is stronger than Donnie Yen's "Jinyiwei".

The first-day box office of 13.5 million is already second only to the first-day data of "A Developed" this year, and the first day of "Jinyiwei" is only 12 million.

"Big Soldier", which was released on the same day, had superstar Cheng Long + pop king Wang Lihong, and only got a high box office of 11 million on the first day.

The plot of "Big Soldier and Little General" is the same as the title, the story between the big soldier played by Cheng Long and the young general played by Wang Lihong.

The soldier has a big character, but he is a small person, he doesn't want to fight, he just wants to go home, he has five acres of fertile land at home, chickens, ducks, cattle and sheep.

After catching the other general, he didn't want to make a contribution, he just wanted to take a little reward home.

However, when he returned to Liang Guo, he released the young general, and agreed that Wei Guo would not commit any crime against Liang Guoqiu within ten years.

However, the state of Liang had been destroyed by the state of Qin, and his dreams were shattered, and he refused to lower the national flag and surrender in front of the Qin soldiers, and was shot to death by random arrows.

It is also a very mature and smooth commercial movie, in fact, it is similar to "People in Embarrassment", both of which are stories that happen along the way between two people with great contrasts.

There are jokes and touches along the way.

For the first time, Cheng Long was so embarrassed in the movie, although there were scenes of embarrassment and escape in previous kung fu comedies, but it was all for the comedy effect.

In this, it is really playing a middle-aged man who is approaching his twilight years.

Moreover, Cheng Long also died in the movie, and it seems that this has not happened in a few movies.

In normal times, it's nothing if this character dies, after all, the death is tragic and touching.

However, this is the first day of the Lunar New Year, and it is the most festive day of the year, except for major events such as marriage and the birth of children.

When some viewers spoiled on various forums, saying that Cheng Long died in the end, it also had an impact on some viewers, saying that they didn't want to add to the blockage during the New Year, so they didn't watch it.

"Jin Yiwei" got 5 million, and it was also the last day of last week, and the entire seven days, and the third week, only got a total of 34 million box office.

56 million in the first week, 34 million in the second week, and 90 million in the second week, accompanied by mediocre word-of-mouth, is naturally an unsatisfactory trend.

"Love in the City" ushered in a big explosion on the 14th, with a super high box office of 10.1 million on the fourth day of release, and a total box office of 35 million in four days.

The 14th is the first day of the Lunar New Year, and it is also Valentine's Day in the West, and there are still quite a few couples watching romance movies.

"Avatar" got 76 million in a single week, and it has been the seventh week, and it is still the hottest movie at the moment.

3D tickets with a better time period still have to be grabbed, IMAX3D is still hard to find, and the total box office has exceeded one billion.

As for "Confucius" and "The Agent Next Door", they are basically almost finished, and there is not much room for survival.

The box office of "The Agent Next Door" was nearly 70 million, and "Confucius" just broke 100 million, but there was no good response in the audience's mouth, it was only the fourth week last week, and it only got 2.2 million in a week, which can be seen.

As for another blockbuster "Su Qier", the total box office was 18 million in 6 days after its release, and the idea of making money under the name of the first domestic 3D was completely frustrated.

During the Chinese New Year, the media did not rest, and this year's super long-lasting Chinese New Year file has also made entertainment news not lack topics.

Before "Agent Next Door" hit the street, there were a lot of media and audiences, saying that Cheng Long was old and couldn't do it anymore.

As a result, a few days ago, Bernard took a rhythm and said that Cheng Long was innocent, "Agent Next Door" happened to hit the release of "Avatar", and China Film and Light protected "Confucius" without protecting "Agent Next Door" or anything, anyway, it was a miserable sale, and called on the audience to support Cheng Long.

Not to mention, the direction of the wind changed immediately.

Public opinion becomes faster than a woman's face.

Fortunately, the audience evaluation of "Big Soldier and Little General" is very good, otherwise the audience who was coaxed into the cinema would have cursed.

However, the protagonist of the film market is still the highest-grossing "People in Embarrassment" on the day, and as another film produced by Li Qian, it has long attracted a lot of attention.

"Regardless of status, what people will not change in embarrassment is warmth, this is not just a comedy, it gives a very good definition of comedy.

Comedy is not only funny but also emotional, it can also make people feel profound, in this embarrassing journey, let us see the essence of human nature, kind, do not forget the roots, such is a good movie, not only brings us happiness, at the same time, but also affects our thinking, on the first day of the Lunar New Year, Li Qian brought a good movie to the audience. ”

"Two people, a road is humorous, countless sadness, but also secretly full of warmth and touching, "People in Embarrassment" is a warm comedy, let us understand that there is true love in the world in laughter, and use a funny way to interpret the light and darkness of human nature, so that the audience can benefit. ”

"The box office of 13.5 million on the first day, and the joy in the cinema has proved the audience's love for the movie "People in Embarrassment", and it is enough to see such a beautiful and warm story on this beautiful day of the New Year. ”

"A small cost and a big production, "People in Embarrassment" won 13.5 million box office on the first day at a cost of 10 million, proving that as long as the movie is made well, no matter what the general environment is, the audience will buy it!"

"As another film supervised by Li Qian, I originally had a lot of confidence, not to mention that Xu Zheng is not an absolute layman, he is also the executive director of "Perfect World", it turns out that Li Qian is trustworthy, "People in Embarrassment" made me spend a pleasant evening with warmth and jokes, emotional +It seems that Xu Zheng has learned a lot from Li Qian, and I also hope that Li Qian can bring out more excellent new directors, so that we can have more good-looking movies to look forward to. ”

......

Compared with the comments of ordinary audiences, which are all funny, the evaluations of these media and professionals focus on human nature, warmth, social status quo and so on.

However, without exception, all of them were well received.

During the Chinese New Year, basically all media people are in a good mood, even if they can't go home, they still have a reunion and a warm heart, even if there are some flaws in the movie, they are not criticized too harshly.

The audience was happy to see it, but the competitors felt uncomfortable, and the big sale of "People in Embarrassment" added to their hearts for the New Year.

Berner's investment in "Big Soldiers" is also a big hit, 11 million on the first day, the seven-day Spring Festival holiday, breaking 100 million is stable, and Yu Dong is also a good year.

However, the only unhappiness was that he was crushed by Li Qian's film again.

"Happy Events in the Flower Field 2010" was 18 million in the first weekend, and Wang Changtian also swept away the haze in the second half of last year.

Last year's "Happy Family 2009" sold 30 million, and this year it looks like it is going to 50 million.

This kind of low-cost comedy, don't look at the stars, there are a lot of stars, but the cost is really not high.

There are more stars, there are fewer scenes for everyone to appear, and the salary is naturally low, and this kind of comedy production is not excellent, and the cost is just close to 10 million.

With a cost of 10 million and a box office of 50 million, it is certain to make money.

However, as soon as I saw that "People in Embarrassment", which had a production cost of 8 million, got 13.5 million on the first day, and it was 100% about to break 100 million, my film was nothing at all.

Looking at the financial report of Guangxian Pictures last year, Wang Changtian couldn't stop sighing, he originally had a share of these.

But sighing can only be in vain.

Another large company, Huayang Media, was also shocked by the box office of "Love in the City" during the Spring Festival, but this surprise was a surprise.

35 million in four days, with a maximum of 10 million in a single day, is a complete hit for a small-budget comedy romance.

Huang Zhongjun, who didn't have much expectations, couldn't help but look forward to it, according to this, maybe he could break 100 million.

Several movies released around the Chinese New Year, except for "Su Qier", which deceived people under the banner of 3D, were all big hits, and they were also full of joy on the surface.

But people are not satisfied, and after the big sale, they want to sell a higher box office.

Especially after the next two days, the second and third days of the first year, "People in Embarrassment" continued to sell 30 million box office in two days, and the total box office came to 43.5 million in three days of release, which is already four times the production cost.

The box office did not soar with the good word-of-mouth, this is not a movie that has started to gain momentum, Li Qian's fame, high-ranking films, and high attention are the beginning of big sales on the first day.

43.5 million in three days, maybe it will be close to 100 million in seven days, then Li Qian's joke of 200 million at the press conference may be realized.

With a production cost of 8 million, a cross-industry rookie director really wants to sell for 200 million, so how can others live.

What's more, Li Qian's production of a movie sells 200 million, at least two a year, then plus his own movies, wouldn't he alone contribute more than one billion to the box office a year.

And three or four movies basically occupy all the good schedules.

It's scary to think about!

Thinking of this, all companies couldn't sit still, this is not just a matter of 200 million box office, Li Qian is going to monopolize, so what should they do!

Now not only to have more living space for his own films, but also to suppress Li Qian's arrogance, otherwise what will others eat in the future.