Ma Xingguo's family looked at Wang Jianjun and was unhappy.

They are also from Jiangcheng City, and there were many people like Ma Xiulan who came to propose marriage.

But somehow, Ma Xiulan fell in love with Wang Jianjun, a farmer, and married directly from Jiangcheng to the countryside.

In addition, there have been too many hard times over the years, and the relationship between the two families is even more rift.

Now that Ma Xiulan has leukemia, under such a prerequisite, it is naturally difficult to forgive Wang Jianjun, even if Wang Yun knows some big names!

Pity the hearts of parents all over the world, Wang Yun can understand this.

Faced with the fact that Ma Xingguo had now agreed to a bet with himself, Wang Yun smiled and said.

"Quite simply, it's promotion. ”

"Promotion?" Ma Xingguo sneered, "I thought you had some good idea! Why, how big a promotion do you want? You are really atmospheric! Besides, the initial promotion is very large, which can indeed attract many people to buy, but once those people have promoted it, they still go back to their own homes and go back to their original small shops to buy, and the profit is still very small, and they almost don't make any money." Pure loss of money to make money. ”

"If the promotion is small, no one will patronize it at all! I want to hear now what kind of promotion you are going to make!"

Although Ma Xingguo's words were not very good, but the words were not coarse, everyone present looked at Wang Yun with suspicious eyes, and even Wu Tian, who was working as a supervisor on the side, turned his head over, curious about Wang Yun's method.

Wang Yun smiled.

"Grandpa, it's simple. Charge 1,000, give 1,000, and pay another 1,000. ”

"What!" Ma Xingguo exploded on the spot, slapped the table and stood up directly, panting, pointing at Wang Yun's nose and scolding.

"Get out, you get out of here! Charge 1,000, give 1,000, and pay another 1,000! Wouldn't you want to give a 33 percent discount? Or do you want to raise the price first and then discount? This is self-destructing your reputation, and sooner or later you will reap the consequences! I, Ma Xingguo, will not do this under any circumstances!"

There was no anxious look on Wang Yun's face, and Yun said lightly.

"Grandpa, listen to me slowly. I didn't ask you to raise the price, and the price is still the normal market price. What I mean by this is to recharge 1,000 yuan to register as our member, and this thousand yuan can be used at any time. The remaining 1,000 yuan cannot be used at one time, and only 10% of the payment can be used for you every time you come to consume. As for the final loss of 1,000 yuan, it is a gift of ten yuan of vegetables to you every day for 100 days. ”

After Wang Yun finished saying this, everyone was still in a fog at first, and they could understand it, but when Wang Yun explained this, they couldn't understand it!

One by one, they digested the plan Wang Yun said in their minds.

Fifteen minutes passed, Ma Junli had been doing business for a long time, his brain turned relatively fast, and he patted his thigh fiercely!

"Wonderful, Xiaoyun, your idea is really wonderful, we really make a lot of money!"

Ma Yanran and the others were still confused, and couldn't help but say.

"Dad, what's so wonderful, I still don't understand. What do you charge 1,000, give 1,000, and lose 1,000? How can you still make a lot of money?"

"Alas. Ma Junli sighed, and couldn't help but pat himself on the thigh twice, "Xiaoyun, this is a classic marketing case!"

Then, he briefly explained the meaning of Wang Yun's words.

Wang Yun's behavior, in fact, to put it bluntly, is to give his goods an 88% discount for a period of time!

This discount is not high, and it can even be said to be low! You must know that when many supermarkets first opened, the degree of cashback was very high, and there were 80% discounts, or even 7% discounts!

But the beauty is that changing the way of speaking makes people more acceptable. It sounds like a very big discount, and many people must come to apply for a membership card!

Every time you come over, you can use the money on the membership card to spend 10% of the payment, which is equivalent to a direct 9% discount!

Give away ten yuan of vegetables, that is the market price of vegetables, you supply for a long time, and even open a small-scale fresh supermarket, plus the sales volume is fixed, the normal cost price is only about two to three yuan.

In this way, it is true that it is only about 87 to 88% off.

More importantly, what does this solve? Because this membership card system can accelerate the speed of capital withdrawal, and a huge amount of liquidity can be condensed in hand! Then the operation of the supermarket in the early stage is not a problem at all!

Second, the normal profit of the supermarket is about 30, and even if these discounts are removed, there can still be a profit.

There is a more important point, even if the customer reacts later, the money on the membership card is real. Normal family users, in 11 years, go to the supermarket to buy about 500 yuan per month, a achievement is 50 yuan, 1000 yuan is enough for them to use for 20 months!

In this way, such an idea alone will firmly stick the drainage and customer stickiness.

Twenty months later, it has become a habit, and the newly opened supermarket brand has also been hit!

Hearing Ma Junli's explanation, everyone looked at Wang Yun with incredible eyes, saying this is indeed very reasonable!

What is awesome!

It's called!

A simple idea solves all the problems in the initial stage of a supermarket!

Wang Yun said with a smile.

"But this can't be without moderation, uncle, you also have to pay attention to the number of membership cards, people feel that our members are not so cheap. You can only recharge when it opens at the beginning, and the number of places is limited, so it feels like it's not available all the time. With this kind of mental gap, others will have that sense of urgency. ”

"Uh-huh. Ma Junli nodded like pounded garlic. At this moment, in his heart, he admired this nephew who he hadn't seen for a long time! Even Ma Xingguo didn't have anything to say now.

Wang Yun's operation, even he himself felt excited, not to mention those users. But he still said hard-lined.

"It's just a strong verbal ability, whether it can be done or not depends on the effect after that!"

The old man's stubbornness, Wang Yun didn't care, this was obviously a relief.

On the side, Wang Jianjun heard that tears came down, and he couldn't help but stand up and pat Wang Yun's shoulder, everything was silent!

Only he knows how long this heart knot has been circling in his and Ma Xiulan's hearts, and it has been stuck in his throat. Now Ma Xingguo's loosening proves that from today onwards, this heart knot has been loosened!

All this thanks to his son!

The knot in the heart is expected to be untied, and the guests and hosts will naturally enjoy the meal, and even the happy Ma Xingguo and Wang Jianjun will open a bottle of flying to celebrate.

During the meal, Ma Junli also quietly stabbed Wang Yun and whispered.

"Xiaoyun, Yanran wants to work in the bank now, can you help me think of a way? If you have a way, don't be afraid to spend money. Not to mention anything else, tomorrow I promise to let the old man cook a meal for my sister. ”

Ma Yanran, as a girl, naturally has the best organized job. Seeing that Wang Yun seemed to know a lot of big names, Ma Junli moved his mind.

When Wang Yun heard this, his eyes lit up! If he could really let his mother eat his grandfather's food in person, he would definitely be in a better mood! It would definitely be beneficial to the operation!

Thinking of this, Wang Yun patted his chest and said.

"Uncle, don't worry, this matter is on me, I guarantee that my cousin will definitely be able to join the N industry within half a month, and you don't need to spend a penny!"