In the original time and space, the Hong Kong box office of "Those Years" was 61.86 million Hong Kong dollars, surpassing "Kung Fu"...

And it's 14 million in the first weekend, 56 million in three weeks...

What does it mean to surpass Kung Fu?

Translate: No. 1 in the history of Chinese films...

This record was broken by "Cold War 2".

Not only that, "Those Years" has achieved a lot of results in Malaysia and Singapore...

Of course, Chai Zhiping's distribution ability is too poor, and he only sells the rights in these regions...

Mengxi Company is different, South Korea, Japan, and Southeast Asia are issued simultaneously.

The three-day box office was close to $4 million...

So, the draft was revised: "Those Years" was released, and the whole of Asia set off a 'youth storm', with a box office of nearly 100 million yuan in three days!

In addition, the Hong Kong box office was also highlighted: 7 million Hong Kong dollars in three days, more than "Fengyun 2"...

......

Mengxi's distribution ability and resource allocation ability are well-known in the entire industry.

At least you can beat the orange sky of "Fengyun 2" and Changhong Film and Television of "Thorn Tomb".

"Thorn Tomb" has the blessing of China Film, the original distributor did not take "Those Years" in his eyes, it thought that its opponent was only "Three Guns"...

"Fengyun 2" also thinks about the same, they also feel that their opponent is only "Three Guns"...

Unexpectedly, "Those Years" was released one day earlier, and it dominated the word-of-mouth and film schedule, completely pressing the two of them!

Where did you lose?

Take a look at what Shen Mengxi said during the roadshow:

"Our audience is very cute, as long as what you convey is understood and accepted by them, they will automatically spread word of mouth. ”

"We put "Those Years" in the Lunar New Year file, which is considered to be a battleground for soldiers, which is a feedback to the national audience and the most sincere choice. ”

"The important movie schedule of the year, Mengxi Company is not absent..."

"Since we came, we are not modest, "Those Years" is here for the box office champion!"

It's a bit crazy!

But the crazy is justified...

On the 11th, "Three Guns" was released, they were screened at 6 p.m., and won 10.1 million on the first day, and "Those Years" still took the lead, 12 million...

Then, the criticism of the 'three shots' began:

'Beijing Morning News' broke the news: I haven't made a film for 3 years, and Zhang Yi's movie's ability to attract money has degraded by half;

Reasonable: "Golden Armor" attracted 15 million gold in 5 hours. At that time, the number of screens in the country was 3,034, and Zhang Yi's single screen "absorbed" 4,900 yuan. According to the data released yesterday by Huaxia Company, the distributor of "Three Guns", "Three Guns" was released on the 11th of this month, and the national box office was 10.1 million in 7 hours. It is conservatively estimated that the number of screens in the country is now 4,600, and Zhang Yi's single screen "gold absorption" is less than 2,200 yuan, which has degraded by more than half compared with 3 years ago.

Conclusion: It is difficult for "Three Guns" box office to break the "Golden Armor" record...

'Beijing News': The psychological expectations of the audience of comedy movies are different from those of those who watch sketches at home, and in order to prove that the money they spend is worth it, the moviegoers will try to absorb and even amplify every laugh in the movie, which will cause a kind of psychological tension. The same joke may work on TV, because the TV audience is psychologically relaxed and has nothing to lose except time.

The excessive grafting of sketches, two-person turns, and TV columns in "Three Guns Shooting Surprise" has seriously affected the rhythm of the narrative!

Wang Yuelun said that "Three-Gun Shooting Surprise" is just ""Ten Perfect" with better photography", in fact, now it seems that it is not unreasonable, the implantation of sketch-style jokes in "Three-Gun Shooting Surprise" and the flood of Internet terms in "Panda Hero" are the same as the degree of bluntness, and they are essentially contrived comedies.

Persuade Zhang Yimou, you can actually try to leave Zhang Weiping...

'Southern Metropolis Daily': The part of the original film about human nature, which is also the most valuable part of the story of "Blood Labyrinth", has been fundamentally dissolved, thus losing the most valuable core of this story. In the end, this film became a product that imported parts from abroad and was assembled domestically, and after a bunch of very scary labels were affixed, it was put on the market on a large scale in a hurry...

I don't know how much this movie costs, but I believe it should be a standard small-budget production, but this small-budget production is packaged as a blockbuster.

This kind of behavior can be explained in two words: circle money!

Ahem, generally speaking, when A's film is released, it is normal for word-of-mouth to be controversial, and the media generally describes it: polarized!

This time it's a one-sided criticism!

"Golden Armor" can still praise the acting skills of the actors, what can "Three Guns" praise?

It's really 'criticism', encirclement and suppression!

By the way, after the release of "Three Guns", Xiao Shen Yang's popularity soared, and there was a press release that read: Xing Ye remade "Nine Sesame Officials", Xiao Shen Yang is expected to play the starring role...

Stupid, "Jiupin Sesame Official" is the copyright of China Star, is it possible for Xing Ye to remake it?

Also, the director of "Jiupin Sesame Official" is Wang Jing!

Before the press release, don't check the basic information!

......

On the afternoon of the 12th, after the Wuhan roadshow, Shen Mengxi and his party prepared to go to Changsha.

The box office success of "Those Years" is justified, the main creative team is divided into three ways, Shen Mengxi, Qiao Shan, Lin Gengxin group, Liu Yifei, Shu Zhan, Ma Tianyu group, the remaining group is Yang Qing, Yin Zheng and Zhang Hanyun - she is mainly responsible for singing...

Four days after the movie was released, they have already traveled to twelve cities across the country...

This roadshow is planned to run in 35 cities across the country!

"Thorn Tomb" and "Fengyun 2" will have their premieres in Beijing and Shanghai, and they still expect the audience to actively buy tickets?

In the car, Shen Mengxi was discussing the current situation with Guo Xiaofeng of the propaganda department:

"As long as we ensure that it is not much different from the schedule of "Three Guns", I am sure to counterattack!"

“... No more means no more than 10%..."

""Thorn Tomb" and "Fengyun 2" are all like that, you can almost give up, you discuss with the major theaters, don't be soft-hearted when it's time to cut the film..."

Guo Xiaofeng nodded: "Yesterday's schedule of "Thorn Tomb" has been cut to 5%..."

"What about Fengyun 2?"

"Fengyun 2 still has 8%..."

"Ma Dan, if "Three Guns" is not on, we will be the only family!"

"The box office of three guns today is at least 35 million!"

"What about us?"

"Up to 16 million..."

"Very good, steady..."

Lao Mouzi's appeal is really strong!

"Today's market has set a record, 55 million up... But there are so many bad reviews for "Three Guns"!"

“... Of course, there are also bad reviews on the movie at this stage, but it's not that big, after all, this is Zhang Yimou's movie, and it's all bad reviews... Lao Guo, have we bought a navy?"

Guo Xiaofeng shook his head, his expression was a little weird: "I originally wanted to buy it, but it has been bought by several others..."

"The others..."

Shen Mengxi was happy, let you look down on me, didn't treat "Those Years" as an opponent, and prepared to deal with "Three Guns", but "Those Years" was killed...

Kill them by surprise, hehe!