(Thank you for the "Ha Lilu X" book friend for rewarding to become the leader of the alliance, I saw it yesterday, and immediately started to stay up late to catch up with the manuscript, and tomorrow I will explode more 10,000 words of thanks!)

To be honest, I can't write fast, and it's a bit difficult to keep updating more than 4,000 words a day, but I still insist on never stopping and never asking for leave.

Therefore, there is really no manuscript in the deposit, and when I saw the "Hari Lu Ya X" reward and became the leader of the alliance, I felt Alexander. Thank you to all the book friends, you are the loveliest people. Don't talk about it anymore, code words immediately. ）

......

......

Huang Daozhou was full of wine, full of interest, and talked a lot.

When he entered the house, he held Huang Han's hand and insisted that Huang Han also give him a golden idea.

Facing his father, who seemed to be drunk but not drunk, Huang Han laughed and said:

"Dad, you don't need to be ambitious, do a good job of 'all-out' air conditioning, you have the opportunity to become a world-renowned entrepreneur, and you don't need any golden ideas. ”

"But our output will be more and more, and we will definitely face sales difficulties in the future!"

"No, I don't need it this year, next year I will write advertising songs for you and shoot TV commercials for 'All-Out Enterprise'.

Think about it, CCTV has repeatedly broadcast advertisements for your 'all-out brand air conditioner', and your air conditioner is not yet a household name?

"Advertising is so smart?"

"It must be so smart, but the key is quality and cost, to be able to do excellent quality, the cost is not higher than similar products, you 'go all out of the enterprise' bigger and stronger only there is a matter of time. ”

"Who doesn't want to be bigger and stronger? The question is how big is big? How strong is really strong?"

"Let's start with a small goal, spend three years to achieve an annual output of 200,000 sets of air conditioners and achieve annual sales of more than 1 billion!"

"Goodong!" Huang Daozhou swallowed a big mouthful of saliva and said suspiciously: "After three years, when the annual revenue exceeds one billion, your heart is too big." ”

"How big the heart is, how big the stage is, Dad, you have to work hard!"

"I've always worked hard, but there are some things that I don't work hard for. ”

"Don't worry, the advertisement of 'full enterprise' is really broadcast on CCTV, sales are rising, the province will give policies, with the strong support from above, the difficulties you face will be solved!"

This is not bragging, the original trajectory "Chunlan" can do it, and now "full strength" can do it.

Because "full strength" has more advantages, the biggest advantage is that there is a traverser who is a think tank, and then there is the right time, place and people.

As everyone knows, China's economic growth rate has maintained double digits for a long time after reform and opening up, and the rate of doubling in five or six years has attracted worldwide attention.

Domestic air conditioners have just started, and they are all fighting on their own, and the vast majority of them are small fights, and there are very few with clear development goals.

The goal of "all-out enterprise" is clear, and we will do our best to do it.

Sanshui County is located in the Yangtze River Delta, a good place that will develop into one of the world's largest business circles, and its geographical location is of course unique.

There is no need to say anything about the relationship between the leading group of Sanshui County and Huang Daozhou.

The importance that the provincial leaders attach to the "all-out enterprise" can be seen from the import plan of approving 50,000 sets of compressors and panels to Huang Daozhou.

There is also a very important one, the highest level affirmed the reform spirit of Sanshui County "dare to be the first in the world", and set Sanshui County as a model.

This means that in the future development, we can get more policy preferences, and some problems can be tolerated and forgiven when the steps are bigger.

Of course, Huang Han, the prophet, will not let Sanshui County take a detour, he will remind him in time, and he will gradually open some golden fingers according to the speed of development.

Once the "full force" has achieved the glory of the peak of "Chunlan", Huang Han reminded that with Huang Daozhou, a qualified family, it is impossible to make a big mistake and will not invalidate a good hand.

Huang Daozhou, who had drunk a lot of wine, was in a state of excitement, and at this time he was even more ambitious, and he asked:

"Then why do you have to wait a year later, just write the advertising song in the spring and shoot the advertising film!"

"Advertising is done well to cure the symptoms but not the root cause, the key is to have good goods.

Your "all-out" air conditioner is actually a new product, and I think it takes a winter and a summer for customers to be sure that there is no problem with the quality. ”

"Do you have no faith in your Lao Tzu?"

"How can it, I have a lot of confidence in you, but the air conditioner is not made by you, whether the quality is good or not, the feedback of customers has the final say!"

"There has been a lot of feedback from customers who say that our air conditioners are much quieter than other domestic products. ”

"This is a good thing! Dad, don't worry, you have to spend a lot of money to advertise, with your current production of less than 3,000 units a month, you really don't need to advertise immediately. ”

The "all-out enterprise" air-conditioning assembly workshop originally produced a lot of fan coil units, hoods, etc., and the compressor could be shipped once it arrived.

Therefore, 5,000 sets of factories were completed in the first month.

With the decline in the inventory of fan coil units, coupled with the delay in the arrival of imported compressors, it is estimated that in the first half of eight or seven years, it will only be able to maintain about 3,000 sets of factories a month.

Therefore, Huang Han believes that there is no pressure on the sales of "all-out air conditioning" this year, and it is not cost-effective to advertise with great fanfare at this time, and it is an advertisement on CCTV.

Steady and steady, one step at a time, the most ideal.

CCTV's advertising effect is too powerful, and the advertisement will be broadcast this year, and the "all-out air conditioning" will definitely face a shortage of supply, which may lead to the blind pursuit of output and relaxation of quality, and the bad reputation will outweigh the losses.

There is another reason, the country's economic strength is getting better and better every year.

Air conditioning is actually a new thing, too expensive, the market has limitations, the development is too early, the country is too poor market absorption capacity is definitely insufficient, a year late, the market is at least three points larger.

Huang Daozhou said: "Hehe, I think you are afraid that you will work hard to write an advertising song, and the advertising film you shoot will be in vain." ”

"Yes, if the advertising is good, plus the product is good, it will become a good story, if the advertisement is good, the product is too smelly, it will become a big joke, and I have to cherish the feathers!"

Huang Han is a first-hand witness, knowing that advertising is actually a double-edged sword, the standard king "Qin Chi" has become a joke after dinner, and the once overwhelming "Confucian Family" is also a big joke!

Why? Because the advertising is overwhelming, the goods are too inferior!

Advertising has instead led to the notoriety of their brand. If you want to turn over, I'm afraid you have to change the vest and play again!

But in the final analysis, you have to have good goods, otherwise no matter how you play, it's still a dead end.

Huang Daozhou was very unconvinced, glared and said: "We" go all out to make the enterprise "work together, do our best, and we won't embarrass you!"

"Speaking with data, who wouldn't brag?"

"You don't talk well, beware of me hitting you!" Huang Daozhou was unhappy, and there was a tendency to become angry and embarrassed.

"Yes, I'm so much taller than you, Dad, can you communicate with me on an equal footing, and forget that you're your dad for a while?"

"I can't forget, what's wrong with you? Dad is still Dad, and you've been calling Dad, hahaha......"

Huang Daozhou also thinks that his attitude just now is not very good, after all, his son is taller than himself, and there is a saying in Sanshui County that "the stick is not overdone".

He deliberately laughed to lighten the mood.

"Dad, you don't have to worry too much about the sales of air conditioners, and then spend your main energy on training employees and improving product quality. ”

"I've never relaxed my focus on quality. ”

"It is necessary to be more detailed, the enterprise is bigger, you can no longer engage in a word, you don't see everything yourself, personally bring the invited engineers, experts from the research institute to see the production site, and humbly accept other people's suggestions. ”

"Well, I know, when people put forward opinions, I will write them down, whether they are right or wrong, and if they are corrected, they will be encouraged!"

"There is another thing you should remember, mass production of copper pipes, aluminum foil, assembly of fan coils, air conditioning kits do not need so much for the time being, it doesn't matter, press inventory, the more the better. ”

"I know that money is becoming less and less valuable, and I can't keep funds on the books, and I have to take out as many loans as possible to reduce inventory, especially copper pipes, electrolytic copper, and brass rods. ”

"Dad, you must have tasted the sweetness if you are so obedient, right?"

"Huh...... , copper, aluminum, galvanized sheet, cold plate, etc., anyway, no matter what the thing, the price is rising.

Although the planned price has not increased much, the unplanned price has doubled.

If we dare to sell the electrolytic copper and brass rods in the inventory of our "all-out enterprise" at an unplanned price, they can be sold out in one day, and the difference in price will be at least 15 million. ”

"Obediently, Dad, you're not simple! How many tons of electrolytic copper should be there?"

"What is my relationship with the Material Bureau? There are a lot of electrolytic copper old Maozi on that side. In fact, we don't have much "all-out enterprise", that is, just a few boats! But it's not an inland river paddle boat, haha......"

Huang Daozhou couldn't help but laugh again, laughing proudly.

This is entirely because of the advantages of Sanshui County's barter trade, and it is also because Huang Han randomly clicked Qin Kunlun five years ago to play a stroke of genius.

It's just that I didn't expect that Huang Daozhou became one of the biggest beneficiaries, and the main raw materials of the "all-out enterprise" were electrolytic copper, brass rods, aluminum foil, etc.

We can't get carried away, reselling the raw materials in the plan is easy to have accidents, and when the state cracked down on the collapse of officials, it caught a lot of bad people who sold the plan to transfer orders.

"All-out enterprise" is now famous, and there will be no fewer people staring at it, and we must firmly tie the fence and not give people a handle.

Huang Han felt the need to remind his father, saying:

"You must remember that the raw materials bought at the planned price would rather be rotten in the warehouse than sold out!"

Huang Daozhou said with a big grin: "Don't worry, I will never be able to sell raw materials, we make products, far more than selling raw materials." ”

This is true, the valves, faucets, triple showers, bellows, expansion joints, etc. of the "all-out enterprise" are all market prices, and the cost of raw materials is also calculated according to the market price.

The consumption of raw materials is very large, and it is impossible to pay all the planned prices.

The current material management is different from before, in addition to the planned and unplanned two prices, there is also a price - "bargaining".

What "bargaining" is, the vast majority of young people are unlikely to know.

The simple understanding is that it is more expensive than the planned price, and lower than the unplanned price, that is, the market price, which is not exactly the corporate price, but also has to be approved by the relevant government departments.

"Bargaining prices" of materials is not something that can be bought as soon as you want, but you have to grasp the approval of the leaders of these material units.

You can imagine how powerful the "thing" that exists here must be! Not to mention, it's all over, and we have to look forward.

The "all-out enterprise" is a star enterprise, Huang Daozhou is the county magistrate, and the composition of raw materials is, of course, half of the plan, three or four percent of the "barter", and one or two percent of the unplanned price.

Everyone knows that the raw materials consumed every month are calculated at the "easy price" and unplanned price, and the raw materials in the pressure warehouse are the planned price.

The book response is very beautiful, the amount of funds occupied by the inventory is much smaller, and the gross profit margin is more reasonable.

Huang Han knows the historical trend, and there will definitely be no planned price in the future, as for what to do with the inventory with a large number of planned prices in the warehouse?

Nobody cares! Whoever owns it belongs to whomever it owns.

Huang Han continued to remind: "Dad, you still have to strengthen management, to prevent your subordinates from buying raw materials on their own initiative, maybe they are still complacent, thinking that they have made a lot of money for the unit." ”

"It makes sense! I will have a meeting tomorrow to clarify the discipline, and the raw materials must be signed by me before they can be released. ”

"It's not okay to do that, you travel a lot and it will affect your work. Many of your outsourced processing units regularly receive materials and deliver finished products, right?"

"Well, what then?"

"It's easy to do! Give this power to the uncle, tell him clearly about the stakes, with his temperament, he must be trembling and walking on thin ice, I am afraid it will not be easy to mix more raw materials from him. ”

"Haha......" Huang Daozhou smiled again and said, "Yes, it is more appropriate to leave the control of raw materials to your uncle."

To be honest, sometimes I can see that there is too much accounting for raw materials, but I still approve it because of the situation.

Anyway, the finished products and scraps are ours, and the total weight cannot be less than 97%. ”

The "all-out enterprise" has developed, and the production has begun to tilt towards high value-added products, and there has been no increase in lathe and milling workers in the past two years.

The vast majority of parts and components have been processed outside, which is also because small factories in Sanshui County have sprung up like mushrooms after a rain.

How can it be possible for small factories to undertake processing to ensure the supply of raw materials, and most of them adopt the mode of processing with supplied materials.

The loss of copper materials of the "all-out enterprise" is given 3%, the processing fee is set reasonably, and the outsourcing unit can guarantee the profit as long as it strengthens the management.

For example, Zhang Qiusheng's village-run factory, after moving into the western suburbs of Sanshui County the year before last, the annual output value doubled, and most of the business came from the external processing of the "all-out enterprise".

It is true to get the business with strength, but it is inevitable that people will face each other, Huang Daozhou has mastered one, the settlement price is treated equally, and the quality standards are not divided between each other.

As for who to give more work and who to give less, what can be done?

Huang Han said: "Dad, remember, you must bow down to everything, you must learn to use people boldly, you must be good at discovering the strengths of others, and don't be nepotistic, otherwise the company will not be able to become bigger!"

"Why do I feel like I'm being lectured by you again? Can you save some face for Dad?"

"I'm sorry, I'm sorry, I was wrong, you thought I was farting just now!"

"I'm not saying that your words are unreasonable, I just think you are like Lao Tzu, but I am like a son who listens to his father's preaching, and my heart is unbalanced!"

As long as it's right, it's not important to have a son or a son. ”

"I don't think it's even more wrong, I always feel that I'm at a loss!"

"How can you have my wise and martial great filial son, and you can still suffer?

"Boasting of his old cheeks!"