Chapter 330: Let's Fight!(1/5)
"I was a youth movie... If you want to release it, you can find 20 theaters in California, where there are many Chinese students!"
David proposed to ask Shen Mengxi to give "Those Years" to Fox for distribution...
Shen Mengxi was stunned for a moment, and then rejected the offer.
The American market, or the American audience, they are not so interested in overseas films!
It's a bit like the Qing Dynasty people treated foreign culture, but they just couldn't look at it.
What is the point of Fox buying the distribution rights of "Those Years" in the face of Shen Mengxi?
Can't sell!
It's better to issue it yourself...
To explain: the issuance of large channels is difficult to establish.
If you want to establish a large channel of distribution, you first have to sign a contract with major theaters that must release more than 12 movies per year!
But for small-scale distributions, you negotiate with the theater yourself, and you will still be allowed to play...
A24, Weinstein Pictures, STX Films, Neon, all did this.
"Those Years" was released in North America, and then it was a box office hit, do you think this is an entertainment article ten years ago?
"Ip Man" can sell for $30 million, which is all exaggerated...
"By the way, strive to be released on December 9th, I can arrange publicity!"
"Propaganda?"
"China and the United States will be released at the same time!"
“... 20 theaters?"
"Is the theater your American? Is there a problem with me writing and opening the picture at the same time?"
“... No problem, no problem..."
David decisively coaxed...
......
Shen Mengxi is still working hard to promote "Those Years"...
The overseas rights of this movie are sold quite well, and the copyrights of several countries in Southeast Asia, including Japan and South Korea, have been sold, plus a piece of nearly $4 million!
Don't think that $4 million is very little, the production cost of "Those Years" is only more than 20 million!
Let's talk about it first, "Those Years" has earned nearly 10 million before it was released: overseas copyright + advertising placement...
This is also the reason why Mengxi Company is willing to spend money on publicity!
On the 27th, "Mulan" was released, which fired the first shot of the Chinese New Year file - it was Zhao Bafei's version of Mulan......
Let's talk about it first, this film has a bad reputation.
Film critics commented: The Disney version of "Mulan" in '98 completely understands Chinese culture, but I didn't expect us to shoot it ourselves - the only thing that "Mulan" has to do with epic is that it feels as long as an epic when watching the movie.
Don't, you wait, foreigners don't study China so much, their research on Chinese culture stays at the level of 98 years...
No, it's going backwards!
Ahem...
Pull it back, Zhao Bafei is now in the limelight, plus Chen Kun, so the box office of "Mulan" was not bad in the early stage, and the box office exceeded 50 million in six days after its release!
Benchmarking blockbusters such as "Jiangshan Beauty" and "Ink Attack" has been considered a very success.
On December 3rd, the cannon fodder work "Jump Out" opened - directed by Feng Delun, starring Zhang Yuqi and Li Weilian...
There is nothing to say about this movie, the idol drama routine: Zhang Yuqi plays the story of a village girl with a talent for dancing, and then falls in love with the domineering president Li Weilian.
Why mention it?
Because the actor of this film was Brother Guan Xi at the beginning!
Produced by Xingye's company, it was almost done, and then there was a big photography incident, so he could only temporarily decide to return to the furnace to reshoot, and use Li Weilian to take on his role...
Spent at least 5 million in vain!
This incident also led to no one looking for Guan Xige to film anymore...
Of course, he doesn't care, he's not Ejiao, and the latter has no other way out. can only be dangling in the showbiz.
"Jump Out" failed at the box office, and no one even knew about it, and it was enough to see that Xingye's company would not promote it - you can talk about Brother Guanxi, at least it can attract a bunch of audiences!
Also released at the same time are "Delicious Love Song", "Paper Butterfly"...
There's not much to say.
Anyway, before December 9th, "Mulan" dominates the market!
......
On the afternoon of the 6th, Shen Mengxi got off the plane and got on the company's special car and went to Nortel...
"In Those Years, the Girl We Chased Together" Nortel screening...
In the car, Shen Mengxi looked at the film schedule: "Xingmei is still domineering, and she can actually force "Fengyun 2", "Thorn Tomb", and "Three Guns" to be released at about the same time!"
Zhao Jinsong turned his head and glanced at him: "Our film is also in the battle!"
"Those Years" opened on December 8th...
One day in advance.
After saying this, he added: "Who let the family have a theater on hand!"
"I'm giving face to Qin Hong and Zhao Bafei, otherwise, I'll beat him with "Those Years"!"
“...”
"Zhang Weiping can really blow, starting at 400 million, who does he think he is?"
"Baidu search index, "Three Guns" has 150,000 searches, "Transformers 2" 160,000, "The Great Cause of the Founding of the People's Republic": 200,000..."
"Don't be superstitious about the search index, it's useless, at most, it will have an advantage in the early stage, the search index of "If You Are Honest, Do Not Disturb" was only 30,000, how about it after it was released? Now there are 170,000!"
"How much box office can a movie get, four factors: quality, star, theme and schedule, we have a congenital advantage, the average age of our movie-watching group is 23 years old, which means that mainstream audiences are interested in youth films..."
Zhao Jinsong added: "The search index of "Those Years" is 70,000..."
"This shows that we are doing a good job of publicity..."
Shen Mengxi must be encouraged!
Especially when I walked all the way and saw a lot of posters of "Those Years" on the side of the road...
It shows that the publicity team really worked hard!
It's that the advertising space at the exit of the airport is occupied by "The Siege of October"...
There is no way, there are too many producers behind "October Siege": Jiangsu Radio and Television, Shanghai Media and Broadcasting, Guangdong Southern, Poly Huayi, and Hunan Television and Radio Five media groups have joined, and it is estimated that the total coverage of these five media groups can reach about 700 million people.
Moreover, "October Siege" was selected for the "2010 New Year's Film Reception" and has been officially identified as the best Chinese film of the year...
The propaganda advantage is too great!
......
Shen Mengxi often comes to Nortel.
The Mengxi screenwriting team is basically from Nortel's Department of Literature, and many freshmen and sophomores have been absorbed into the screenwriting studio.
Nortel's Department of Literature can be regarded as Shen Mengxi's own place!
It's not the first time to come here to screen a movie, "Painted Skin" and "The Wind" were both screened at Nortel before the release.
However, this is the first time in a movie starring himself!
So, seeing a group of students in the audience, I was a little nervous...
"There are very few youth films in our country, "Sunny Days" belongs to the youth of the children of the big courtyard, I just want to make a youth film that belongs to our generation!"
"There is a deliberate effort, there is a light and pure like, there is a shy silence, there is a sudden miss... In the dull and unwavering adolescence, the turbulent waves that happen to us. ”
"After writing the script, I put it in the computer, and Liu Yifei turned it out, she said that she was very moved and wanted to play Shen Jiayi. ”
"My first reaction was to wonder, aren't you an American faction, what do you have to be moved by the youth that happened in China..."