Leonardo is really in high spirits!

"Inception" currently has the second-highest box office since he became a film artist - only compared to "Titanic".

- "Cat and Mouse Game" grossed $360 million worldwide...

"Manchester by the Sea" won the Oscar, and "Inception" once again proved his appeal in the field of commercial films...

In recent years, the king of the box office is Will Smith - a mediocre work like "Superman Hancock for All" can also sell for $600 million worldwide!

Hollywood is very realistic, two films in a row are not blockbusters, and the coffee position has dropped directly...

No one is unique!

Inception is so timely...

According to Xiao Lizi's idea, there is a high probability that it will not be possible to break through one billion dollars, and 850 million is still certain, depending on whether the Chinese market is strong!

"Avatar" slashed $200 million at the box office in China, ranking second in the world only in North America...

Cameron can, why can't Nolan?

So, four days were set aside this time!

Cooperate well with the publicity...

......

Leonardo noticed that Liu Yifei was sluggish and asked Shen Mengxi, who explained: "She is still filming, and in order to catch up with publicity, she stayed up all night for three days in a row..."

"Still shooting?"

“... A Chinese-language film. ”

"What kind of Chinese-language movie?"

Nolan also turned his head with interest, ready to listen to Shen Mengxi's explanation...

"It's the story of a seventy-year-old grandmother who has a dream of singing and returns to her twenties..."

Shen Mengxi briefly introduced the plot of "Twenty Years Old Again", and said by the way: "This kind of story is generally redeeming, and family reconciliation is finally achieved through a bizarre story!"

"Fixed routine... Can it sell out?"

"Of course, I've already launched the American version and I'm in discussions with Fox..."

Emma Thomas, who was sitting on the side without squeaking, suddenly spoke: "Don't contact Fox, you can contact Disney, they like this kind of family fun and family movies!"

“... Disney..."

Shen Mengxi hesitated...

Yes, David was with Jeffrey Katzenberg before, and the latter was almost never dead with Disney...

Back then, Jeffrey Katzenberg led Disney's animation division and created the world's billion-dollar "The Lion King"...

The 90s were known as the "Disney Anime Renaissance", and the names we are now familiar with, such as Beauty and the Beast, The Lion King, Mulan, and Tarzan, were born during that period.

Most of them were projects done during Jeffrey Katzenberg's tenure!

Then, in 95, Jeffrey Katzenberg fell out with Disney CEO Michael Eisner, ran away directly, and founded DreamWorks Animation...

And just a few years later, he relied on "Shrek" to kill it!

Jeffrey really has all kinds of grudges against Disney.

This also led to all kinds of displeasure from David with Disney...

David is Shen Mengxi's partner in the United States, so Shen Mengxi has almost never dealt with Disney...

Emma Thomas saw Shen Mengxi hesitate and asked, "Have you ever communicated with Disney?"

“... They are too politically correct, and I heard that this racist remarks against Inception were initiated by them!"

"Prince of Persia: The Edge of Time has collided with Inception..."

This movie is also a huge loss: 200 million cost, 90 million North American box office, global box office plus 320 million US dollars...

Emma suggested: "In this case, there is no need to cooperate with anyone, the investment in this kind of film is generally not large, and if you don't look for stars, you can shoot it for a few million!"

"I'll think about it..."

......

"Twenty Years Old Again", if memory serves, there have been six versions in Europe alone, of which the Vietnamese version also won the box office championship in film history...

Later, Spain, Italy, and France also bought the rights to remake...

The story itself is touching, involving families, seniors, dreams.

And it's a light comedy!

Compared with "My Girlhood", which was remade in five countries, "Twenty Years Old Again" once again set a record...

But the two have one thing in common: low investment and simple production!

Also, it's easy to make a hit.

The Film Bureau stipulates that if the film is sold to overseas theaters, television stations, networks or audio-visual markets in the form of a sale, and the box office cannot be counted, rewards will be given according to two thousandths and one thousandth of the amount of the film's overseas sales contract respectively.

And enjoy the tax reduction policy!

Real monetary gains!

Mengxi Company wants to be a leading enterprise, and it is not a good thing to firmly occupy the mainland market, and it is only awesome to open up export channels to open up foreign export channels!

......

The arrival of Leonardo and Nolan means that the massive promotion of Inception can be opened!

By the way, Warner Bros. originally wanted to promote "Inception" by itself, but Dream Creek took a look at their publicity plan and directly rejected it - the old publicity.

Find media releases, sinicize some trailers and posters, buy some bus stop signs, hold premieres...

That's it?

This is the triple blow of the promotion of the old American blockbuster: buying hard and wide, using stars, and holding premieres...

Therefore, Lao Mei should really learn from China in film promotion!

Do you know what it means to use online media?

By the side, later they knew that looking for a marketing account brought rhythm, and what they were looking for was a weighty self-media.

Before the release of the most typical "Thunder Fool", there were overwhelming reviews...

was tricked into going to the cinema to watch it, and went straight to the collapse, what is this Nima?

Is this also called a masterpiece?

Okay, receive.

On August 24th, Shen Mengxi announced on Weibo: The crew of "Inception" has come to China to promote...

In fact, during this time, the publicity about "Inception" has not stopped.

What 'No. 1 sci-fi movie of the year in North America', 'box office champion for three consecutive weeks', 'top three IMDb ratings'...

The last one is true, Nolan's fans are so rampant, "Batman: The Dark Knight" once brushed to the first, and now "Inception" has been brushed to the third...

There is word of mouth, there is a box office, and a masterpiece is born!

From time to time, I will reveal some censorship news, and say something today, 'Unfortunate news, "Inception" may have to be cut for 30 minutes!', and tomorrow it will say "The latest news, "Inception" is uncut, and on August 27th, it will be fully opened'...

It's always to keep fans concerned!

Of course, the mainland's main promoter of "Inception" is Liu Yifei and Leonardo, and of course, Guo Jingfei's name has also been mentioned repeatedly...

At the beginning of the draft, it was written: 'Starring popular Hollywood actors Leonardo and Liu Yifei, Guo Jingfei's "Inception"... Balabala'

At the same time, some marketing accounts were arranged to write about Guo Jingfei's great achievements, such as 'The Little Prince of Drama'...

You see, after brushing around, Lao Guo's popularity has doubled!

That's the benefit of being part of Hollywood's top blockbusters.