"Big brother, since we have to wait for the results after the trial, how will our trip to Japan be decided?"

Ximen Xiong used to be called Su Changqing and Su Dao, and he seemed more formal, but I don't know when he started to call Huang Bo and Liu Yufei the eldest brother, and it was up to him.

Of course, you have to wait for the results if there is anything urgent, Su Changqing has to appear in time, otherwise some people's faces will not be able to hang up.

has compromised and given another opportunity, but he doesn't pay attention to it so much, China is vast and rich, and the people are hardworking, wise and brave, is there a lack of you who can film? !

Now the international transportation is not so convenient, you have to stay in China, especially the director of the review and screening link must be present, if it goes well, it will be finished after playing, and if it doesn't go well, it will have to be deleted and then submitted for review, and it may even be killed, and the problem must be dealt with in time.

"The trip to Japan can only take one step at a time, there are still twenty days before the release there, if everything goes well, it can be done as scheduled, otherwise you have to go, I will wait for the next time." ”

At the beginning, Japan and South Korea were Liu Bei and Ximenxiong who were in charge of running, and later Ximenxiong and Liu Yufei were in charge of running, and they have been doing well.

I had already promised the Japanese and Korean distributors, and Su Changqing came to help during the publicity period, but now I am afraid that there will be variables again, and Liu Yufei also complained: "Last time, "Taiping" promised people, but I didn't go, and no one will believe our promise after the hexagram changes, I don't understand how meaningful those reviews are, and the audience has the most right to speak if the movie is good or not, which is too delaying." ”

In fact, content moderation exists all over the world, and because the classification is very detailed, the review is more detailed and serious, but because many themes are released, it gives people the illusion of free creation and publishing.

If Japan and South Korea can really make the trip this time, there is no need to worry about the domestic schedule, even if the green light is passed all the way, the fastest time to get on the file will be August, and it will be back by then.

Recently, Su Changqing has not been idle, he has been learning Japanese with Ximen Xiong, and he has made rapid progress, which surprised everyone.

Because of his perennial business dealings with South Korea, Su Changqing has learned Korean and speaks quite fluently, and the communication with Korean actors during the filming of "Moving Labyrinth" this time is very smooth and does not need to be translated.

In the 90s, it was very rare to know Korean without being a Xian, and he lied that his neighbor was Xian when he was a child, and somehow he learned it from others.

Anyway, it would be good to have a reason, and no one has enough to be fed.

He found that it was very easy to learn Korean and then Japanese, the grammar and structure of the two languages were very similar, especially the spoken language was very smooth, the word order, and the honorific system were too similar, and the Korean phonetic system was much more complex than Japanese, almost completely covering the latter, so Ximen Xiong took him to understand a little bit.

The Japanese text includes two parts, kana and kanji, needless to say, kana needs to be memorized, but after all, there are only about a hundred, with the foundation of Chinese and Korean, Su Changqing can understand the newspaper in half a month of study.

Ximenxiong was a little puzzled by his efforts to learn this: "Why bother to learn it yourself, I am your translator, I will accompany you throughout the whole process, and I will help you translate wherever you go." ”

I learned it myself for the freedom of communication, and after learning Japanese, I might pick up English and become proficient, but when I want to go international, I can't always bring a translator to everything.

This idea is related to Nobuko Maeda, of course, not to soak her, that would be too serious, and it is a kind of happiness to have an ambiguous relationship with a woman's language, and you don't have to deal with a lot of nonsense.

She sent an invitation to Takeshi Kitano, Su Changqing was very interested, and at the same time realized that communication was a problem, and the translator might not be able to accurately express the meaning of the communication between them.

This decision turned out to be the right one, and the barrier-free communication with the Kitano Bastard in Japan was secondary, but also played a more critical role.

There was a response a week after it was submitted for review, and Su Changqing took the creative team to participate in the review screening.

The process went quite smoothly, the reviewers turned a blind eye to the various plasma burst shots, and shook hands and congratulated at the end of the screening, goodbye.

Everyone celebrated with their hands, Su Changqing was ashamed that he still had seen less in the world, and he was a little worried that the details would be difficult.

He called Director Han and told him about the trial.

Director Han is of course not surprised by this news, now that "Moving Labyrinth" has also been invested by Beiying, there is no need to hang his appetite, and he happily stated again: "I'll apply for a good schedule, you have to have dim sum for the promotion later, don't expect the release to do publicity, I know you have an advertising company, learn from other Hollywood blockbusters and put some effort." ”

He said this very clearly, as a partner, he arranged the schedule, and the millions of publicity expenses that might be spent had to be paid by Siwei alone.

Although according to the current rules in China, publicity is mainly undertaken by distribution and theaters, but the means and intensity are far behind the times, not only is there no money, but the concept cannot keep up.

The so-called advertisements are usually to get some posters in the theater to inform the old audience who have passed by, and it is better to talk than nothing.

After Hollywood blockbusters came in, the situation changed, and the filmmakers undertook some advertising expenses and put huge posters on the busy roads of major cities, which had a very obvious effect and really played a role in gathering crowds and attracting attention.

Su Changqing had a plan in this regard, and he prepared a large number of stills during the filming of the film, especially the close-ups of the characters, to facilitate later publicity.

The schedule of Japan and South Korea has been determined, and the promotional posters have long been designed and sent by advertising companies, and the styles of the two countries are different.

The Korean poster is a bruised actor running wildly, which is more intense, and at first glance it looks like a sports poster, while the background is a gloomy labyrinth floor plan, which twists and turns like an endless array of gossip.

The most representative advertising style in Japan is undoubtedly the abstinence system, but it has not risen yet, and the theme of "Moving Labyrinth" is not suitable, Su Changqing can't always go the other way, just guide the fashion in advance.

The poster is a group photograph of all thirty glade warriors, dead black and white, living blood red, with a faint ukiyo-e style white drawing of the labyrinth plane against the background.

In China, in cultural Shanghai, all rivers are inclusive, and these two posters can undoubtedly be used, and Su Changqing asked the advertising agency to design a Chinese style.

It mainly highlights a silhouette of Wu Whale, with sweat, stains, and a blood mark on his resolute face, staring out of the picture, with a red maze plan on a black background in the background.

Su Changqing asked the advertising company to cooperate with the distribution company, and the distribution company cooperated with the Radio and Television Distribution Association to place the advertisements at the crossroads of major cities a week before they were released in China.

Lao Jin calculated: "Don't expect the distribution and theaters to bear how much money, it is undoubtedly a lot of money to invest like this, and it may cost tens of millions." ”

Hollywood has many years of experience exploring the ratio of advertising investment to shooting costs, and generally accounts for one-third of the more reasonable, usually maximizing the benefits.

The domestic market is more than ten times stronger than four years ago, and commercialization has developed a lot, so we have to respect the law.

"Vote, someone in the country has to take the lead. ”

A few days later, Director Han and the Distribution Association respectively informed Su Changqing that "Moving Labyrinth" was scheduled for August 10, and there was still almost a month to go.

And there are still three days left before the release in Japan, and Su Changqing embarked on a trip to Fusang.