Su Yuanshan was silent for a short time after listening.

He pursed his lips, picked up the cup and took a look, and Zhou Xiaohui on the side hurriedly took his cup when he saw this, ready to pour another cup of coffee.

"No, take a sip of your chrysanthemum tea. Su Yuanshan grabbed the flower tea that Zhou Xiaohui had soaked in the transparent glass, unscrewed the lid, and poured it into his coffee cup.

Zhou Xiaohui shrugged her shoulders a little helplessly - Su Yuanshan is indeed not very particular about other places, but it is still quite particular about coffee. Now that he can drink the flower tea with string flavors, it shows that he really doesn't care about the taste.

"I probably heard what Lao Wan meant. Su Yuanshan took a sip of tea and looked up at everyone: "It means that the brand and the market, without the blessing of black technology, it is difficult for our brand to break through." But I saw that everyone didn't look too frustrated, and said that everyone still recognized our brand performance and sales some time ago. ”

"Isn't that so?"

Several people from the marketing department and the brand division exchanged glances with each other, and finally converged on Wan Yongliang.

Wan Yongliang thought of the phone call he made to Chen Jing last night - even if Su Yuanshan is the boss, but he has not been in charge of the company, so it is natural for Wan Yongliang to talk to Chen Jing and seek "response" before Su Yuanshan wants to convene a corporate meeting - on the phone, Chen Jing thought silently for a long time at that time, and even made Wan Yongliang think that he had messed things up with this phone call.

After thinking about it, Chen Jing told him to truthfully report all the work processes, progress, ideas, and difficulties in the work to Su Yuanshan. Everything starts from work, don't think about anything else, especially don't be the kind of nodding party.

So Wan Yongliang nodded very calmly: "Yes, in fact, the current sales volume and feedback reputation have met the expectations we set at the beginning." If we really want to pursue sales, we only need to engage in a campaign, as long as the price is reduced in disguise, we should be able to pull up sales immediately. ”

"Hmm. Su Yuanshan nodded again.

—————

He stared at his cup a few times, pushed it aside, opened Zhou Xiaohui's cup, and raised his head to take a sip.

"That's what chrysanthemum tea tastes like?"

Zhou Xiaohui: "...... Why don't you add some rock sugar?"

"Forget it, I'm not used to drinking. Su Yuanshan held Zhou Xiaohui's water cup and smiled slightly: "That's the case, Lao Wan." You ignore one point, mobile phones will not be able to achieve subversive technological breakthroughs for a long time in the future, but only functional breakthroughs. And even if there is a breakthrough, it will soon be imitated by peers. ”

"As long as there is a market, the head of capital is very iron. For example, in the past year and a half, our VCD has successfully opened up a new home audiovisual market, and it has also created a de facto monopoly that has allowed us to make money lying down for more than a year. But since the beginning of this year, there have been parallel VCDs from Southeast Asia, although they can't compare to us in terms of technology and appearance, but you can't stand up to other people's cheapness...... And once the volume goes up, the decoding chip will be cheaper immediately, and it can be even cheaper. ”

After giving an example, Su Yuanshan continued: "Of course, it is okay to reduce the price, but you must wait until the new product comes out to reduce the price, and the new product must also inherit the price, which is the bottom line." ”

Wan Yongliang breathed a sigh of relief.

Although he is in charge of the overall market, his recent focus has been on mobile phones, so he is well aware of the progress of the mobile phone division. In two months at the latest, the new phone will be available. According to the design drawings and schemes he has seen, the new model of the mobile phone will add a lot of functions to the function, not to mention the lighter appearance.

At that time, even if the new model of the mobile phone cannot be sold well, as long as it can maintain the price, and then the YX1201 will take the form of price reduction, it will be able to slowly achieve a price gradient and increase sales.

"I looked at the report and saw that we were still conservative in our branding. ”

"Find a few media with a high degree of compatibility with mobile phone users, and organize a visit and report on Yuanxin. ”

Su Yuanshan pursed his lips, thought about it and said slowly: "Pay attention to the Spring and Autumn brushwork, and reflect the overall strength of Yuanxin with a relatively objective attitude." ”

Su Yuanshan took another sip of tea, leaving everyone time to make notes.

"In terms of graphics and content, it shows the design capabilities and design situation of Yuanxin, which makes people feel full of science and technology at a glance. ”

Su Yuanshan squinted, and his mind suddenly appeared in the future generations of high-tech advertisements wearing white coats, holding a test tube in their hands, and must be combined by Chinese and foreign experts - the screen is full of keywords that ordinary people can't understand, it seems that they are engaged in biochemical black technology, but they are actually selling his mother's health care products.

"The print media should reflect our cooperation with foreign manufacturers, such as the authorization to Sony, the cooperation with the GSM Alliance, the number of patents, etc. ”

"TV media advertisements should also pay attention to reflect Sino-foreign cooperation, preferably the kind of team collaboration. ”

Wan Yongliang lowered his head and brushed down, suddenly raised his head and said, "We don't seem to have many foreign experts." ”

Su Yuanshan didn't answer directly, but smiled: "Isn't it enough to find a foreigner to shoot?"

"Before, our brand promotion strategy was still problematic, which led to a bit of a difficult time for us to take the road of 'domestic' as soon as we came up, which is my problem. ”

Su Yuanshan paused and said: "I review, although I have taken into account the current brand awareness of consumers, I have not taken into account the difficulty of breaking through from domestic brands, that is, 'getting out of the mud without staining'." ”

"So the next step is to change the direction of propaganda from 'domestic is also awesome' to 'international long-core'. ”

Wan Yongliang's eyes lit up suddenly, and the tip of the pen quickly swiped across the notebook.

"On May Day, Zhongxin's mobile phones will enter the channel in a large area, and when the time comes, we will be able to face those brands. Including but not limited to spreading reports on negative news from peers, as well as comparative evaluation and experience of Yuanxin and peer products, etc. ”

After everyone finished recording, Su Yuanshan continued: "But pay attention to the bottom line, respect opponents and consumers, and remember not to engage in stigma. ”

Zhou Xiaohui asked softly, "What is stigmatization?"

"It's something like: foreign mobile phones are actually scamming fools out of money, nothing big or so on. Don't artificially pit people from different brands. Su Yuanshan paused: "It can be regarded as a preventive shot, after all, we are a company with pursuits, and we must be innocent and clean in our work." ”

Su Yuanshan knocked on the table, was silent for a few seconds, and then looked at everyone: "Everyone must be steady, it is indeed a little difficult to face it in the first two years, but it is good to get through." ”

"When the time comes, we will have black technology. ”

Wan Yongliang was stunned: "What black technology?"

Su Yuanshan smiled: "The kind that beats the dog's head." ”

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