I've been in better shape lately, and I've been able to finish a show without a hitch. Haruko Akamatsu reported on Sachiko Kamaike's situation, "However, Sachiko has not yet mastered the trick of communicating with the audience. ”

"Hmm. ”

Iwahashi thought for a moment, "It's a bit like you back then?"

Speaking of herself, Haruko Akamatsu shook a little and thought about it slightly, "It's still different, Sachiko doesn't exclude the audience, but she can't master the method that suits her." ”

She said that the head was the Tao. was assigned to be in charge of Sachiko Kamaike, and Haruko Akamatsu already had some self-consciousness of being a man in black behind the scenes.

When Haruko Akamatsu made her debut on stage, she stopped singing in the middle of the audience in the face of the cheers and scolding. Later, she overcame the discomfort of facing the audience and was able to perform the whole show on stage.

As a result, an incident of being attacked by spectators immediately followed.

The reason why this happened was because Haruko Akamatsu initially found the magic weapon to ignore the audience. This kind of ignorance gives the audience a sense of offense, and that kind of attack happens.

Of course, Sachiko Kamaike does not reject the audience, she is just looking for a way to get along with the audience, which is different from Haruko Akamatsu. In this way, Haruko Akamatsu's previous experience will start to be useless.

Haruko Akamatsu has one thing that satisfies Shinichi Iwahashi is that she knows that she can't blindly apply experience and methods.

However, no matter what attitude you have when you look at the audience, there is one thing that must not change. That is, communicating with the audience is the most important thing for singers.

One of the most important things Haruko Akamatsu learned from Shinichi Iwahashi when she was the lead singer of the band was that the audience was not a pumpkin for the singers.

When an ordinary person is nervous about doing something in public, someone will persuade him to "treat the people next to him as pumpkins and potatoes" to relieve tension.

However, for singers, this practice is absolutely not allowed.

It's so difficult to communicate face-to-face, let alone use music to communicate.

Only by treating the audience as a living person, and always being a human being, can you have the opportunity to convey what you want to convey in your songs.

"Indeed, the method is important. Iwahashi nodded cautiously, "You have to form your own stage style." ”

This is similar to the best character design is to be yourself, and when deciding on the stage style, you should also consider the singer's personality. The search for style is itself a creation based on the singer himself.

Shinichi Iwahashi hadn't seen Sachiko Kamaike for a while, and he didn't know her current state, so he thought about it, "When I get to Osaka, I'll go to see the band perform in the evening." ”

A few years ago, while negotiating with Kansai TV, I also got in touch with the LIVEHOUSE in Osaka, and arranged for the band to perform for three consecutive nights during the three days in Osaka.

LIVEHOUSE, which was agreed to borrow a venue for performances, has now begun to warm up for ZARD's promotion.

After chatting about the band, before asking Haruko Akamatsu to leave, Shinichi Iwahashi casually mentioned the visit to Akamatsu's house in Kyoto that she had proposed before, "On the eighth day, before returning to Tokyo, I will go to visit the house, okay?"

Haruko Akamatsu replied to him that when he returned home tonight, he would contact his family in Kyoto.

Haruko Akamatsu leaves, and Shinichi Iwahashi also packs up his things and comes out of the record company and goes to the production company to preside over the first meeting after the start of the new year.

After the production company's meeting was over, after the lunch break, I went down to Watanabe Manyumi's office to listen to the publicity effect of DREAMSCOMETRUE in the past few days.

The price of three consecutive days off in the New Year is to break your leg on the fourth day.

......

This afternoon, Miwa-chan and Brother Nakamura also came over to listen to the results together.

Iwahashi Shinichi arrived late, and by the time he passed, Miwa-chan and Brother Nakamura had already arrived, chatting with the band's manager at the office.

Seeing Iwahashi Shinichi walking in, Miwa-chan waved at him, "Happy New Year~ Shinichichi-kun." ”

With a smile on his face, he looks in a good mood.

Shinichi Iwahashi sat down next to her, and Miwa-chan couldn't wait to report to him, "I went home this time, and the people in the town asked for an autograph. ”

"Really?"

Miwa-chan nodded, "Now, everyone in the town knows that we participated in the Red and White Song Party, and this time when I went home, the neighbor's aunt even came to my house." ”

The small town of Hokkaido has a strong human touch. Miwa Yoshida was born and raised there, and as a child, he was still a naughty child - a naughty child who makes a particularly strong impression on adults.

Now, the optimist kid who only knew how to sing in the past really became a singer one day, and participated in the red and white song party in the first year of her debut, and the neighbors who watched her grow up may feel incredible.

"The next day, I went to dinner with my friends, and the owner asked me for an autograph and said I wanted to frame it and hang it on the wall. "Miwa-chan is a little embarrassed to talk about it in detail.

The owner of the shop not only asked for an autograph to hang on the wall, but also said that she was the first star from the town.

The word star still makes Miwa-chan blush. However, there is also a little bit of pride, a little bit.

Miwa-chan's autograph is of little value at the moment, and there will be no fans to "pilgrimage" when hanging there, but being able to ask for an autograph is enough for her to have a feeling that she is "on the right track".

Among the friends who ate with her, there was one who went to Asahikawa Zoo with her during last year's New Year's holiday.

AT THAT TIME, HER FRIENDS SAW HER CHOOSE A GIRAFFE HOOD, WHICH LATER APPEARED ON THE HEAD OF DREAMSCOMETRUE KEYBOARDISTS.

This time with friends, in addition to congratulating her on her appearance in the red and white song party, another thing that she paid attention to was what the giraffe man of the band looked like and why he didn't show his face.

"Next time, why don't you go to my hometown for a concert?" Miwa-chan asked Shinichi Iwahashi.

Iwahashi Shinichi agreed very cheerfully, "I'm in favor." However, whether you can go or not depends on Watanabe-san and Sony's arrangement. ”

The more you agree, the more useless it is, the more refreshing it is......

However, for Shinichi Iwahashi, who is also the band's producer, it was somewhat useful for him to agree.

After that, I proposed to Watanabe-san. Iwahashi said.

He had originally planned to discuss the band's concert with Watanabe Manyumi.

Miwa-chan was immediately satisfied, although the matter had not yet been completed, but she just listened to his promise. The reason why this is so is not so much that she is an optimist, but rather that it is an absolute trust in Shinichi Iwahashi.

"By the way, I'll show you this. Miwa-chan went to get her handbag and held it up to show him.

Shinichi Iwahashi was a little confused, "What?"

"This. Miwa-chan shook her bag.

An ugly doll charm on the chain moved around.

"It was given by my younger brother, a debut gift. Miwa-chan told him.

The debut gift is this extremely ugly doll that I don't know what kind of creature it is...... Through the aesthetics of choosing gifts, Miwa-chan and her brother are definitely biological.

Iwahashi Shinichi couldn't help but smile and glanced at Brother Nakamura, who had never paid attention to expression management, and had already laughed into an emoji.

There was a lively chat here, and the staff of U-MIZ came over with relevant materials.

As soon as I entered the door, I first said to them: "Congratulations, the response after the performance of the Red and White Song Club was quite strong, and the record company and the TV station turned a large number of phone messages from the audience." ”

The radio song promotion throughout December last year has left an impression on the audience's hearts in advance.

On the night of the Red and White Song Meeting, a perfect live performance, the audience who had heard the song for a long time was satisfied from such a scene.

Not only that, but they will also find out from this performance that DREAMSCOMETRUE is not just crazy when singing "So Happy, So Happy, So Like!", but also when it comes to steady lyricism, it is not lost to any group of singers.

After the performance of the Red and White Song Club, some audience members called NHK to express their love for the song.

In the TV era, the audience's sense of participation in TV shows comes from making phone calls. When I saw a good program, I called to praise it, and if I saw a bad program, I called and complained. In the show, the artist who appeared in the scandal will call to complain, and similarly, if there is an unfamiliar artist who has a good impression, he will also call to ask for detailed information.

Even for the audience who listened to this song for the first time, with the quality of the song and the high-level performance, Miwa-chan amplified her moves on the stage and squandered her money, which was undoubtedly a shock to the audience.

"Shock" is something that can't be seen or touched and unreliable.,Maybe you can sleep.,The next day I went to the shrine to draw a lot and came back and forgot about it.,But at the same time as the end of the Red and White Song Party.,It's almost seamless.,On the TBS TV station,Connected to the advertisement for this song.。

Before the shock dissipated, I was deeply impressed by the advertisement.

Viewers who have listened to this song for a long time also learned about the album that included this song through the advertisement.

On the first day, I first familiarized myself with the song "Future Forecast II" that I sang at the Red and White Song Meeting, and experienced the charm of this song.

On the second day, as soon as the record store opened, some viewers who watched the live broadcast of the Red and White Song Club went to the record store to buy.

Of course, it's just a good song, and the audience can't help but hesitate.

As a result, after only one day of hesitation, the next day's advertisement suddenly changed, no longer the familiar "Future Forecast II", but with another song "The Sea Reflecting the Starry Sky".

The melody of the song is incredibly smooth and unsoothed, and in Iwahashi's opinion, it is a song that can become a street song through cable broadcasting and publicity—maybe a bit exaggerated, but this song is just that.

It's good, easy to remember, and catchy.

On the first day, the audience who resisted "Future Forecast II" was defeated by this "Sea Reflecting the Starry Sky" on the second day.

ON THE THIRD DAY, THERE WERE MORE PEOPLE IN THE RECORD STORE WHO CAME TO THE SHELVES WITH DREAMSCOMETRUE ALBUMS THAN ON THE SECOND DAY.

Every year after the Red and White Song Festival, when the record store starts to open, it will usher in a wave of audiences who come to buy records after watching the Red and White Song Festival.

A song was originally not well known, but after it was sung at the Red and White Song Festival, there were always people in so many audiences across the country who liked it. And even if a song is very popular, there are always people who don't usually care about pop music and haven't heard it.

The Red and White Song Club will be used as the strongest voice to promote the singers who appear on the stage.

However, the sales enthusiasm driven by the Red and White Song Club is often the best on the first day of business of the record store, and the effect decreases the next day, and after three days, it is already very little.

The reason for this trend is not only because the audience who listened to the song concentrated on the first day to buy the record, but also because the love for the song driven by the music is time-sensitive, and if you don't buy it in the first two days, on the third day, the idea of wanting to buy it will weaken to negligible.

WITH SUCH A TREND RULE, IT SEEMS THAT THE SALES MOMENTUM OF DREAMSCOMETRUE ON THE SECOND DAY IS BETTER THAN THAT ON THE FIRST DAY.

Is the red-white effect so strong?

No, when the popularity of the Red and White Song Club had not had time to drop, it immediately connected to a new heat, always ensuring that the audience's "hot" minds did not cool down first.

For two days in a row, the commercials for two good songs have already given viewers watching TV a general impression of this new album: an album that can produce two good songs in one breath will definitely not be too bad in quality.

However, to the surprise of the audience, on the third day, the advertisements in the TV station changed again!

This time, it was replaced by the song of the same name of this album "LOVEGOESON...", and Miwa-chan showed her excellent singing skills and control of the song in the song, like a magician who can never run out of tricks.

Not only the song has changed, but even the accompanying advertising video has also changed. For three days in a row, three different songs and three different commercial clips were all of high quality, and the quality of the songs and commercials was also high, which was unprecedented.

At this point, the audience's thoughts changed from "DREAMSCOMETRUE's new album seems to be good" to "DREAMSCOMETRUE is amazing!".

For two days in a row, the sales momentum remained strong, and by the third day, the momentum had not decreased.

Just after the end of the Chinese New Year, few singers choose to release new records at this time, and in the past few days, record sales have almost been driven by the effect of year-end music.

The next day, the red-and-white song club effect and record award effect of other singers further subsided.

IN THIS WAY, THE SITUATION THERE IS EVEN MORE LINED WITH DREAMSCOMETRUE'S SHELVES IS REMARKABLE. There were no other singers in the whole store, but the customers were concentrated at DREAMSCOMETRUE.

Occasional customers who enter the store see this scene and unconsciously think that this band has a reason to be popular.

Anyway, buy one first.

And the audience who bought the new album back, after listening to the new album, joined the team of mobilizing others from the original person who was originally launched.

They listened to the album, called the radio to order their favorite songs on the album, wrote letters to the station, asked them to invite the band to play on TV, or did nothing but share their thoughts on the new album with their family and friends.

Now it's the New Year's holiday again, and it's just the right time to promote it with family and friends.

When the publicity with family and friends is over, the holiday will be over, and when the time comes, I will meet my classmates and colleagues, and it will be another topic - different advertising albums will be broadcast on TV stations in a row, which will create a topic in the first place.