Soon, Jiang Fan came to Tang Siyu's office.

"Jiang Fan. ”

Tang Siyu saw him coming, and walked quickly to him with an anxious expression on his face.

"Don't worry, take me to the program department. ”

"Okay, you come with me. ”

Tang Siyu took Jiang Fan and soon came to the program department.

The program department is divided into several types.

1. Basic activities: basic activities are the basic business activities for the existence and development of an enterprise, and accordingly it is necessary to be equipped with departments to support business development.

This is also the basic department that a startup must configure, and it is also the most critical department of a company.

(1) Product department: In Internet enterprises, the product department is usually the engine of the business and the basis for the existence and development of a company.

The typical output of the product department is different from the physical object of traditional enterprises, but a web page, software on our computer, or an app in a mobile phone, or even a WeChat public account or a WeChat applet.

The product department is responsible for product demand research, product design, demand combing, product development and landing, as well as product iteration after launch, etc., and the department is responsible for the core business indicators of the product, such as revenue, user volume, ROI, etc.

The main positions of the general product department are product director, product manager, product supervisor, product specialist, product assistant, etc.

However, not every Internet company's product department needs to have these positions in place. Companies of different sizes may only have a few positions, such as for start-up companies, there may only be product directors and 2-3 product managers.

With the expansion of the company's scale and the increase in personnel, a complete promotion path will be set up for employees to reserve space for future career development.

(2) Technology Department: The Technology Department is the core support of an Internet company, if there is no Technology Department, even if there is a good product creative concept, it cannot be developed and landed, it will only be a concept.

Even, in the early days of the development of the Internet, a small start-up company had no product manager, only technology developers, and technology developers designed products. The technical department is mainly responsible for the technical development of products.

In traditional enterprises, the IT department is called the IT department, which is generally small in scale, mainly managing the company's network affairs, and has few staffing. However, in Internet companies, the technology department is relatively large, Internet companies are often technology-driven, and technical personnel are the most important employee group of the company.

In the early days of the Internet, the division of labor was not very fine, and a person may do both front-end and back-end things.

However, the division of labor in the technology department is very fine, generally including the front-end department, the back-end department, the operation and maintenance department and the testing department, with the rise of artificial intelligence and big data, many companies that claim to be data-driven will also set up data departments.

(3) Operation Department: The main purpose of the operation department is to optimize all aspects of the business flow and promote the refinement and deepening of the business, so as to improve the efficiency of resource and traffic utilization, so as to promote the realization of the overall business goals.

The operation department is mainly responsible for various links between users and merchants in the operation process after the product is launched, so there will be jobs related to user operation, merchant operation, product operation and so on.

There is a big difference in the work attributes between these positions, such as user operation, which is mainly responsible for various tasks related to user acquisition, retention, activity, and conversion. Merchant operation is a position that can only be found in platform products or B-end products, and is mainly responsible for various job responsibilities with cooperative merchants.

In an entrepreneurial company, there will be relatively few positions in operation, because the product is not mature, there is not so much optimization work to do, and the job responsibilities of operation will not be very clear, basically the things that cannot be taken into account by the product will be put into the operation department, such as customer service.

However, with the increase of product business volume and user volume, the job responsibilities of the operation department will gradually become clearer, and the position setting will gradually become specialized.

(4) Design Department: The main purpose of the design department is to undertake key work such as visual design and interaction design of products, including the design of various page frameworks and elements of the app, the design of page interaction process, etc. - that is, after a certain page, which page should go to, and whether the flow of this page is reasonable and smooth.

Generally, startups may not set up a design department, but they will definitely recruit designers, because today's app, product beauty and page smoothness have become essential basic elements, so it is impossible for an app to be launched without design participation, especially for C-end products (for mass users).

In Internet companies, the division of labor between designers is not different, and the direct difference between different people is reflected in the difference of business modules, for example, A is responsible for the design of one module, and B is responsible for the design of another module.

Therefore, the positions in the design department are mainly the design person in charge and designers of different levels.

(5) The marketing department is a key support department in the traditional enterprise, the main purpose is to help the sales staff to do market push support, so as to promote the efficiency of the enterprise to external resources. In this regard, the marketing department is the department with the most similar functions among traditional enterprises and Internet enterprises.

In Internet companies, the main responsibility of the marketing department is to be responsible for the acquisition of traffic, after an app is launched, in addition to the acquisition of natural traffic, enterprises also need to take the initiative to do a lot of actions through the marketing department to obtain traffic and increase the number of users of the product.

Nowadays, it is mainly advertised in major app stores, search engines, various vertical channels, and information streaming media such as Toutiao to acquire users. The positions of the marketing department mainly include marketing director, promotion manager, media buying manager, marketing supervisor, marketing specialist and other positions.

In fact, in small and medium-sized companies, the marketing department, the commerce department and the brand public relations department may be multi-departmental. Because the size of the company cannot support such a large number of personnel, and the increase in departments also increases the management range of high-level personnel management and increases the burden.

However, in large enterprises, these departments will be divided, of course, it is not excluded that some companies set up a unified large marketing department, and then place these departments in the large marketing department as secondary departments.

When a startup wants to launch a product, or an established company wants to enter a new market and plans to develop a new product (app).

First of all, the product manager will carry out research related to the product, users, and competing products, so as to determine the target user group of the product, the basic form of the product in the initial stage, and other important matters.