Chapter 74: Beer and Dairy (Collect!)

May is a day to celebrate.

As Zhong Huazhi took up the burden of Jiagu's ingredients, Qi Zheng seemed to see a supply chain that would span east, west, north and south, linking 800 million farmers and farms at one end and tens of millions of merchants and consumers at the other, so as to transfer the profit margins squeezed out by cutting the intermediate links to agricultural cooperatives, farmers, and tens of millions of consumers.

What a spectacle it would be.

The United States has also received good news.

The farms at Kagaku USA have been certified organic and produce produce that continues to be marketed. Because of the nourishment of the spirit array, the first batch of organic agricultural products triggered a great market response, and before that, organic products have never been so high-quality.

Organic fruits and vegetables and poultry have been out of the second batch, after quickly gaining market recognition, Jiagu American branch did not stop, simply opened the organic food supermarket to Los Angeles, forming a brand strategic chain chain, and launching organic products in batches. In this process, the influence of the Jiagu brand is also increasing day by day, and has a strong rise trend.

It is because of Jiagu's fame that is unique in Southern California, and Lu Zhiwei runs between fresh buyers who are interested in Jiagu's organic products in major cities in Southern California, and conducts continuous contact and negotiation.

Lu Zhiwei was tired enough.

On the one hand, it is necessary to stick to the base camp to ensure that the production of the farm has no quality problems; on the other hand, it is necessary to run around, and the two deputy managers are no longer enough, and Qi Zheng does not stop calling Lu Zhiwei to express condolences.

Lu Zhiwei said, "It's okay! I haven't been so beautiful in many years." Now our brand has moved beyond Ontario and has attracted chain dealers in no less than six cities. You know, getting farm products out of Ontario was the ultimate goal of my grandfather's generation!"

Now that the farm's manpower has nearly doubled and output has steadily increased, Lo has been adjusting his planting plan day and night lately to cope with the increasing number of orders.

The "assassin" hedge fund is still in the adjustment period, and the operation has just begun, after all, there are many problems to deal with, and it will take some time to make a profit.

"I lost seven or eight million US dollars...... Jiang Ping felt a certain amount of pressure when he reported to Qi Zheng.

Qi Zheng was unfazed, "Don't worry, a newly established fund will never start smoothly." But I know you as a person, and I'm sure you'll be able to do it well!"

Qi Zheng gave Jiang Ping and Su Fang's team the greatest trust.

Another good news is that the balance paid by Devon Energy has been fully received, and about 6.5 billion yuan has been transferred back to China in addition to the development needs of American companies.

The funds from the United States entered Qi Zheng's hands, and he pinched the capital in his hands, which was already a wealth that Qi Zheng could not have in later generations. However, he knows that in the eyes of the real giants, I am afraid that the little capital in his hands is not enough to give them a gap between their teeth.

But in any case, in addition to the early investment in Pucheng County and the investment in Jiagu ingredients, there are more than 5 billion cash in hand and nowhere to go.

Based on this, Qi Zheng returned to the company and convened a meeting of various business divisions.

General Manager Wang Yuye, Public Relations and Marketing Zhang Zehong, Finance Chen Lingshan, General Management Xie Kaiji, Legal Department Shen Shixing, Strategy Department Ding Xian, Human Resources Department Jiang Yan, Jiagu Food Zhong Huazhi and others were all present.

Now Jiagu is not only recruiting university graduates, but also poaching mature backbones of state-owned enterprises and private enterprises. In particular, veterans with business experience and political experience are the focus of Jiagu's strategic business department to supplement Jiagu's own youth.

Hiring retired politicians to work in Jiagu's strategic business department is one of Qi Zheng's stated goals.

Although the good and the bad are mixed, under the big waves and sands, there are always some "generals" to be singled out.

Kaya is engaged in agriculture and does not have much to do with the local government. At such times, the experience of these "generals" will come into play.

The attitude of the government, the attitude of the local government, the attitude of the farmers and the response must be judged, and then the judgment of whether or not to invest can be made, and then the project and conditions can be analyzed.

Any large enterprise is in great need of this kind of discretionary background analysis. Business decisions are based on political, diplomatic, and economic decisions. Qi Zheng can judge the general trend, but in specific places, it needs the discretion of these "doormen".

Of course, at this time, the Jiagu Strategic Division, although it has collected some "doormen", does not rely on them in terms of final decision-making. It's just that members of the company's business unit are required to read the documents written by the "doormen".

Strategic expansion is a decision that has been made for a long time, and everyone has considered it for a long time, and at this time they all have relatively mature ideas.

The first project to be mentioned was "Big Farm".

I only listened to Xie Kaiji's eloquent talk: "Although my country is confined to the dilemma of less land and more people, in fact, there are many wastelands and barren mountains that are idle, and it is difficult to use them based on the level of productivity. Jiagu agriculture has been tempered by the agricultural project in Pucheng County, and if it develops to large-scale agricultural operation through land transfer, it can not only make full use of natural conditions and resource endowments, but also realize the diversification of the company's agricultural production......"

Qi Zheng was noncommittal about this, pointing to his ears, which meant that he only listened and did not speak.

If he has a tendency, others will naturally not be able to speak freely.

Xie Kaiji nodded understandingly, and after finishing his suggestion, he sat firmly and remained silent.

Next, the suggestions of "agricultural machinery" and "agricultural material services" have also been released. These two are also part of Jiagu's strategic plan, at least in the future.

Qi Zheng still only listened and did not speak.

The opinions put forward by the public have become more and more diverse, and the processing of agricultural products, medicinal materials, and retail have all been proposed......

Diversification is the trend of the development of domestic enterprises, and domestic enterprises with a little scale tend to diversify their development. Those who dig coal go to film and television, those who do real estate go to raise pigs, those who make furniture go to play electricity, and so on.

There are reasons for greed, and there are also external factors.

Under the conditions of an open market, a considerable number of Chinese enterprises are facing competition from international giants with several times or even dozens of times their own capabilities in each professional market. Therefore, Chinese enterprises often choose to impact scale with speed and ability with resources.

From the latter point of view, in emerging markets, resources tend to flow to scale, and diversification is the way to achieve rapid scale expansion. Therefore, the extremely severe competitive pressure of multinational companies makes some Chinese enterprises tend to diversify to gain scale, attract resources with scale, and use resources to resist capabilities, so as to survive.

Jiagu has a large amount of cash saved, and the choice is really broad, and no matter how strange the suggestion is, when analyzed, it can always be more or less feasible.

Just when Qi Zheng was a little embarrassed to listen, Ding Xian of the Strategy Department spoke: "We have sufficient cash retention, but the cash flow is not high. I think it's time to launch one or two projects that will generate a lot of cash flow for the company. ”

"Based on our agricultural production advantages, food and beverage processing is a necessary place for us to expand, while at the same time generating a lot of cash flow. Needless to say, the market concentration of snack foods is not high, and the barriers to entry are low, but many of them rely on local resources to operate, and they can take their time. ”

"From the perspective of market size and provincial presence, I think the beer and dairy industry is a good time for us to enter right now. ”

"The beer industry and the dairy industry are the two pearls of the food and beverage industry, and there are already many giants entering the game, right?" Wang Yuye focuses on the whole country and has a certain understanding of these two industries.

Qi Zheng held his cheeks, obviously lost in thought.

Ding Xian was encouraged by this, and hurriedly said: "Although there are giants entering the game now, these two industries are still in the stage of princes competing for hegemony. ”

"Taking beer as an example, beer is the largest category of production and consumption of alcoholic products, and China is a major beer consumer in the world, with a consumption of more than 20 million tons a year, which is the second largest beer producer after the United States. With such a huge amount of consumption, China can support several global beer companies in one country, and the opportunities are far more optimistic than we imagined. ”

"Beer is a regional product, and with the exception of a few national giants, there are local brands active in every other region. Even better, the early growth of the beer industry is more of a history of capital expansion. The scale effect and factory distribution determine the production cost and transportation cost of beer, which in turn affects the sales volume and selling price of the terminal. The quickest and most cost-effective way to further expand the network is through the acquisition of local breweries. Once the national expansion began, capital capacity became key. ”

"This is our opportunity, and our capital capacity is also our greatest strength. ”

......