In Beijing, Wukesong Chenglong Sparkle Roll International Cinema, as a newly built five-star luxury cinema in Beijing in the past two years and one of the largest cinemas in China, ushered in the first round of screenings of "Private Custom" this evening.

Although Huang Zhongjun decided to learn from "Thai Embarrassment", large-scale movies and the use of word-of-mouth fermentation are more conducive to the initial box office, and the initial box office and word-of-mouth also determine the follow-up trend.

However, in the end, I didn't dare to make the scale too big, and the bigger the scale, the greater the uncontrollability.

This also has the advantage that it directly leads to the difficulty of finding tickets at the screening, and the audience's appetite has long been suspended.

Although it has pounced on two movies in a row before, Ma's comedy is still very famous, Cheng Long Sparkle Roll's largest 600-person hall tickets have all been sold, and there are still about 20 minutes before the screening, and the cinema is already crowded with audiences.

"It seems that Ma Xiaogang has a great grasp this time, and he dares to screen it on a large scale. ”

"It's hard to say that Ma Xiaogang shoots other genres, but comedy is definitely okay and worth believing. ”

"In the past few years, all the movies that have been screened on a large scale are basically not bad, I hope that "Private Custom" can have the same level as "Thai Embarrassment". ”

"If the film is not good, dare to screen it on a large scale, isn't that looking for death, they will definitely not be unable to get along with the box office, this time it is stable. ”

"I specially rewatched "Party A and Party B" yesterday, Ma Xiaogang's comedy is really good. ”

"The Chinese New Year file can finally be relaxed, Ma Xiaogang still makes comedies honestly, last year's "1942" was really aggrieved. ”

......

Ma Xiaogang, who was tightly wrapped, also mixed in the crowd in the movie theater, and the thick scarf hugged half of his face.

Seeing these hundreds of audiences crowded in the cinema waiting to watch his new film, Ma Xiaogang's heart relaxed slightly.

For those complaints about "1942" and "If You Are Honest Do Not Disturb 2", Ma Xiaogang automatically filtered out, and heard that the audience still had great hope and enthusiasm for his comedy, and became more and more down-to-earth.

Originally, Ma Xiaogang didn't plan to come to the scene, he had been playing comedy more than ten years ago, but somehow, he still came to the cinema by the ghost.

After waiting for a while, the movie was about to start, and Ma Xiaogang followed the crowd into the venue.

In the screening hall, looking at the audience of 600 men, women and children, Ma Xiaogang couldn't help but feel a little complacent.

The audience still has him in their hearts!

The movie began to be screened, and Ma Xiaogang was sitting precariously.

"Private Custom" is a story about helping others realize their dreams, the first paragraph is to help Fan Wei, who has been a driver all his life, realize his dream.

When Fan Wei, who had a sense of joy, appeared on the stage and said that he had been shuanggui with the three leaders, it made people laugh.

Fan Wei wanted to experience what it was like to be a leader, but the standard dropped again and again, from prefecture-level cities, county-level cities, to town-level cities.

Since then, the fragmentary laughter in the screening hall has not stopped.

The fellow played by Ge Wei came to find Fan Wei and was driven away by righteous words through the back door, Bai Baihe took a few boxes of money, and was also scolded back by Fan Wei's sentence "I will fill in the West Lake and approve it to you", and a box of money was smashed on Bai Baihe.

satirized the contemporary officialdom from all angles of power, and finally when Fan Wei said that he wanted to challenge his weakness, Li Xiaolu, who was wearing a three-point style by the pool, came out to tempt Fan Wei, and laughed again and again.

The pair of snow white who bent down also made many male compatriots in the movie theater raise their flags to salute, and they couldn't help but sit up straight and lean forward slightly.

This is also a microcosm of the whole movie, and basically the laughter in the screening room never stops.

Listening to the laughter around him, Ma Xiaogang, who was sitting in a precarious position, also leaned on the backrest relaxedly, and a smile appeared on his face.

This time, it's stable!

......

"Private Custom" opened the screening with great fanfare under the obscenity of "Thai Embarrassment", which also made the industry and the audience look sideways.

This kind of behavior of large-scale screening was the first time that Li Qian's first movie "Frequency of Life and Death" was set in early 08.

As a newcomer to the big screen, relying on the window period of the January schedule, as well as the super high word-of-mouth of screenings, as well as a genre movie that has never been seen in China, the box office exceeded 100 million in one fell swoop.

After that, the movies that dared to be screened on a large scale were all box office word-of-mouth double harvests, not to mention large-scale screenings of ordinary movies, even if they were screened by the media in the industry, they were also red envelopes, for fear of any negative evaluation.

The move of "Private Custom" is undoubtedly absolute confidence in itself.

After the screening, there began to be a large number of positive reviews on the Internet, all about how funny the movie was.

is the same as after the previous screening of "Thai Embarrassment", experiencing the scope of being a big official, Song Jiji, who has become a rich woman, and Li Chengru, a great director who wants to make a movie that is familiar to the extreme, the laughter in the three plots has been constantly evaluated by the audience.

This scene is very similar to "Thai Embarrassment" half a month ago, which gave the audience a lot of confidence, and also made the industry realize that Huayang Media is finally going to turn over.

Huayang Media and Ma Xiaogang were also very excited when they watched the audience's evaluation, and Huang Zhongjun ordered to go down, increase publicity, and completely stir up word of mouth.

However, after two days of screenings, in addition to the funny reviews everywhere, there were also some negative comments.

A well-known film critic once again used the word "Three Vulgarities" to describe "Private Custom": It's really disappointing, compared with the same type of "Party A and Party B", director Ma Xiaogang's new film is like pins and needles watching the whole process, like a man's back, and many words are like a fish in the throat, I don't know how to evaluate it.

For example, it is also a seductive scene, in "Party A and Party B", the cook played by Li Qi makes a beauty, and Liu Wan's song sings Tsing Yi and dresses up as a fan, charming and does not take off her clothes, and her eyes are smiling.

In "Private Custom", Li Xiaolu came up with a three-point style with less fabric, and it was touching the back and wetting the body, I don't know how Jia Rongliang felt when he saw it, except for 'vulgar', I really can't think of other words to describe it. ”

Similar evaluations have gradually increased, and many professionals and even the audience feel that it is too cheesy, even more so than "Thai Embarrassment".

A mouse feces in this pot of sweet porridge made Huang Zhongjun and Ma Xiaogang very dissatisfied, but they were a little happy in addition to being angry.

"At the beginning, "Thai Embarrassment" also commented like this, these pretentious and high-minded people who don't eat the fireworks of the world talk about the three vulgarities at every turn, these people who are out of touch with the public don't have to pay attention to them, they say vulgar things, just the public likes them!"

Huang Zhongjun said confidently, dismissive of those voices.

Ma Xiaogang is the same, in fact, since more than ten years ago, he has been chased and scolded for being cheesy, and he has long been used to scolding for more than ten years.

However, what made him feel ridiculous was that "Party A and Party B" were scolded for being cheesy, but today, these people praise "Party A and Party B", and use this as a comparison to scold "Private Custom".

"It's just scolding for the sake of scolding. Ma Xiaogang thought about it like this, shook his head again and again, and even couldn't help thinking, if these people scolded themselves again ten years later, would they praise "Private Custom"?

Thinking of this, Ma Xiaogang was surprisingly not angry at all, and even wanted to laugh a little.

A week later, "Private Custom" was officially released, and after the box office was released on the first day, Ma Xiaogang smiled more and more happily.

80 million!

Under the pressure of "Thai Embarrassment", the single-day box office exceeded 80 million!

Moreover, this is still the data obtained by only 55% of the scheduled films, and the attendance rate is higher than that of the first day of "Thai Embarrassment".

At the same time, it also snatched the Japanese box office champion from "Thai Embarrassment", which was released for half a month!

The two comedy movies were all hits, and the Chinese New Year stalls came to an unprecedented popularity.

Huang Zhongjun was in great spirits and pursued the victory, and now his goal is not only to break one billion, but also to surpass "Thai Embarrassment" and win this year's box office championship.

Huayang Media needs an annual box office champion too much, and Ma Xiaogang also needs a champion too much to justify his name.

Major companies are also cheered up, and finally have a movie that competes with Future Pictures, although it has nothing to do with them, but I also hope that Ma Xiaogang will also suppress the limelight of Future Pictures.

This also made Xu Zheng, who had been proud of half of it, begin to have a sense of crisis, and increased the frequency and intensity of the roadshow, and worked hard this time not only to suppress the outdated comedy master Ma Xiaogang, but also to press another comedy master Zhou Xingchi under him.

There's nothing like overpowering two masters of comedy and complementing another rising master of comedy.

......

Li Qian, who is still filming in the magic capital, occasionally pays attention to the film market for the Chinese New Year.

"It seems that "Private Custom" can also break one billion, and "Thai Embarrassment" is really not 100% sure that it can win. ”

During the crew's break, as a member of the movie, Tong Liya was worried about "Thai Embarrassment".

She replaced the original Fan Binbin and played the goddess of Wang Baoqiang.

Well... After that, I had to go to the crew of "Detective Chinatown" and play the goddess of Wang Baoqiang again, the first beauty in Chinatown.

Qi Yukun, who is more literary and artistic, denied, "It's hard to say that it breaks one billion, but it is definitely impossible to surpass "Thai Embarrassment", "Private Custom" is even more vulgar than "Thai Embarrassment", and the current box office is just supported by jokes, there is not enough emotional attraction, and the follow-up trend is definitely not as good as "Thai Embarrassment". ”

Su Lun said, "That's what I said, but Chinese New Year movies are what make people laugh, "Private Custom" is really funny, and it satirizes the real estate market and officialdom, and the market should not be low." ”

Li Qian said with a smile, "This time I agree with Lao Qi's opinion, it is easy for comedy movies to sell well just by being funny, but it is impossible to become a hit, "Thai Embarrassment" at least has a variety of emotional expressions, and this "Private Custom" is just a group of people playing it.

Compared with "Party A and Party B", the scenery of the movie "Private Custom" is beautiful, the scene is grander, and the money is not spent, but there is no warmth in "Party A and Party B", "See You or Leave", and there is no sharpness in "Big Wrist" and "Mobile Phone", there are only a few words of irony left, but there is only sarcasm without reflection, which is redundant. ”

Where did this film satirize the upper classes such as officialdom and real estate, and also satirized the people at the bottom, it can be seen that Ma Xiaogang has resentment in his heart, complaining that the public didn't watch "1942" last year.

In the correct way of shooting, in addition to the irony of each section, this film must also have reflection, raise questions, and propose solutions to problems, even if this method is not realistic and idealistic.

Fan Wei, who was an official, scolded not only corrupt officials and mediocre officials, but also the common people.

You see, an honest person like Fan Wei can't stand the temptation of Li Xiaolu's beauty after becoming an official, which doesn't mean that those who scold corrupt officials all day long are not good birds, and they are also bad guys after becoming officials, where do they have the face to scold officials.

Ma Xiaogang now looks down on the general public, and his resentment is too deep.

Although the average audience may not think about it so much, most things don't have to be thought through, and even if they don't think so, they will definitely feel a little uncomfortable in their senses.

That's what it feels like, something that can't be explained.

As Li Qian thought, after the official release, the reputation of "Private Custom" plummeted, and there were more and more complaints and criticisms.

In the four days of the entire first weekend, only 330 million box office was obtained, which was exactly 4 times that of the first day.

This is a very bad ratio, and normally the box office on Friday, Saturday, and Sunday is definitely higher than on Thursday.

"Thai Embarrassment" reached 84 million on the first day, and it reached 430 million in the first weekend four days, which is the correct trend of blockbuster movies.

This also gave Huayang Media and Ma Xiaogang some bad premonitions, and this is officially the case.

The following Monday, the box office of "Private Custom" plummeted to 30 million, a drop of 57%.

And "Thai Embarrassment", which was released for 18 days, also got 20 million on Monday in the fourth week, and the trend is still stable, plus 1.23 billion in the previous three weeks, the total box office came to 1.25 billion.

1.25 billion, which also surpassed "Journey to the West" and ranked third at the box office of Chinese films!

"Private Custom" got a box office of 210 million in the entire second week and seven days, and the total box office came to 540 million.

The word-of-mouth is also mixed, in addition to being funny, there are more complaints.

This result undoubtedly made Huayang Media and Ma Xiaogang fall from heaven to the ground, and they fell firmly.

Ma Xiaogang couldn't figure out how to understand that the box office trend of "Thai Embarrassment" was so stable that it was also a movie that was criticized for three vulgarities, and his "Private Custom" was about to collapse in the first week.

This also made Ma Xiaogang face more and more difficulties, and the media began to compare "Private Custom" with "Thai Embarrassment", asking him face-to-face about the feeling of being crushed at the box office, and asked him to evaluate Xu Zheng.

There are also fried cold rice, making money, and all kinds of sharp problems are thrown to Ma Xiaogang.

Maybe he was scolded a lot, Ma Xiaogang is also used to it, and he can talk and laugh with reporters about this topic, "How many times has "007" been fried, this rice is worth frying, every night at home, the most fragrant time of the day is when I get up at more than two o'clock at night, take the leftovers in the refrigerator and add an egg to scramble, I like to eat leftovers, the taste is very delicious." ”

Ma Xiaogang was full of disdain, thinking that I fried cold rice, but my bowl of cold rice still sold well, and the audience still ate with relish, even if it can't break one billion, it can break seven billion.

This thick-skinned person even stunned the reporter on the spot.

However, no matter what he says, he can't change that the bowl of cold rice of "Private Custom" is not fried well, at least it is not as delicious as the fresh rice "Party A and Party B".

Moreover, the box office was beaten by Xu Zheng, who is also a comedy director, and many media and film critics who don't like Ma Xiaogang also used Xu Zheng to frequently belittle Ma Xiaogang, completely forgetting that they had also sprayed the three vulgarities of "Thai Embarrassment" before.

The back waves of the Yangtze River pushed the front waves, and Ma Xiaogang, the front wave, finally lost to Xu Zheng, the back wave, in this best comedy showdown, and was slapped on the beach.