If you want to wear a crown, you must bear its weight. See 1 yarn 3 Chinese net

Jiagu Dairy's ability to stand out in the poisoned milk incident and be set up as a model is the result of the combined effect of the right time and place.

As a typical example, Jiagu Dairy should also assume greater responsibility when it enjoys the corresponding support and market returns.

China's dairy industry, from falling to the trough to being reborn, has touched the hearts of millions of consumers, and the road to rebuilding consumer confidence is bumpy, although it is difficult.

After all, being alone is not spring. It is impossible for Jiagu Dairy to occupy the entire market, only when the environment of the entire industry is "clean", Jiagu Dairy will not be implicated and splashed with "sewage".

After the outbreak of the incident, the country immediately struck hard, and the efficiency was unprecedented.

The Ministry of Agriculture immediately carried out special monitoring of the quality and safety of fresh milk in 50 key counties in major dairy producing provinces, as well as key cities for dairy product consumption, and resolutely cracked down on the illegal acts of adulteration and counterfeiting of fresh milk.

The General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China announced the implementation of on-site supervision for all infant dairy product manufacturers. At present, 1,400 on-site working groups have been stationed to supervise all aspects of production of all dairy enterprises, and urge enterprises to carry out strict and effective quality and safety control......

However, if we want to completely solve the crisis, we must first do a good job of supervision from the source of laws and regulations.

In this context, Jiagu Dairy, which has become and will continue to be a model sample of China's dairy industry, is not only the object of key visits, but also the industry representative of the national consultation.

To this end, a special discussion meeting was held within the Jiagu Group.

"This year is a turning point in the development of China's dairy industry. Prior to this year, the domestic dairy industry experienced nearly a decade of brutal growth, from a country with less than 6 kilograms of milk per capita to the world's third largest milk producer. Such radicalism has led to the outbreak of latent problems in milk source construction, quality management, supervision and regulations in the poisoned milk incident. Problems must be solved one by one, and the state has asked us for opinions on governance, what do you think?" Yang Ye asked. See 1 yarn 3 Chinese net

Governance is nothing more than starting with legislation, regulation and industrial upgrading.

Wang Yuye first spoke: "If the 'swill milk' incident in the United States more than a century ago contributed to the birth of their 'Pure Food and Drug Act', the 'Snow Seal Milk Powder Incident' in the island country in 2000 promoted the introduction of its 'Food Safety Law', and this year's melamine incident, it is time to give birth to China's first 'Food Safety Law'." ”

Everyone in the room nodded.

It is hard to believe that as a large country, there was no independent and complete law on food safety and security before this.

Originally, there was only one "Food Sanitation Law", and the original level of food requirements was limited to "hygiene" - of course, in fact, it was not even hygienic, let alone safe.

From the "Food Sanitation Law" to the "Food Safety Law", don't look at it as just a two-word change, but it is not only a change in the name of the law, but also an improvement in the concept of supervision, upgrading food from "hygiene" to "safety". Since then, "food" and "safety" have become one.

Most of the Chinese people's real concern about "food safety" began with the melamine incident. The incident not only triggered a crisis in the domestic dairy industry, but also exposed the lack and imperfection of the domestic food safety supervision and guarantee mechanism.

After the incident was exposed, public opinion boiled, and the media and the public continued to torture, pushing the problem of lack of law to the forefront, and the creation of the first domestic food safety law has become the general trend.

Qi Zheng then added: "With the law, it only makes sense to strictly control the supervision. In my opinion, it can be suggested that the state set up a food administration to integrate the corresponding responsibilities of food and drug administration, quality inspection, industry and commerce and other departments, cover the whole chain of food production, circulation, consumption, etc., and implement the food safety governance idea of seamless supervision of all links......"

Qi Zheng knew that in the original history, the difficult reconstruction of the domestic dairy industry took many detours.

In the five years since the outbreak of the poisoned milk incident, many relevant national departments and local governments have repeatedly taken heavy measures to regulate milk sources, prices, quality standards, etc., but food safety problems such as the resurgence of melamine still occur from time to time.

This has also led to extreme disappointment among domestic consumers, who have begun to snap up infant milk powder in Hong Kong, Macao and foreign retail markets through various channels.

Among them, the decentralized supervision of production, circulation, consumption and other links has an unshirkable responsibility. It was not until the establishment of the State Food and Drug Administration in 2013 that the situation of domestic food supervision "Kowloon water control" was able to end to a certain extent.

But by then, many consumers' trust in domestic dairy products had been eroded in waves of blows.

Later, the birth of the Food Safety Law and the establishment of the State Food and Drug Administration were hailed as two "milestones" in the history of China's food safety governance.

Many people don't know that ten years after the outbreak of the poisoned milk incident, China's dairy product supervision is the strictest in the world, and the government's hardware and personnel requirements for enterprises are also the highest in the world.

At that time, infant milk powder was already the safest food in China, and Chinese dairy companies could proudly say that we had passed the test of the world's strictest regulatory system, and we were able to let Chinese children drink safe, safe and high-quality milk powder - but unfortunately, the shadow of melamine in the hearts of consumers has lingered for a long time, and domestic milk powder has fallen into the embarrassment of applauding.

It's not easy to rebuild trust, so try to avoid it if you can avoid some detours. Qi Zheng pondered.

Others also expressed their opinions, all of them are industry elites, and the suggestions are more or less of reference value, and in summary, it is the idea of Jiagu Dairy to promote industry change.

......

At the "Symposium on Soliciting Opinions on Food Safety Supervision" held by the state, people from all walks of life gathered together to make suggestions for the reform of national food safety supervision, and to focus on the "chronic disease" of the food safety system exposed by the melamine incident.

At the symposium, everyone basically reached a consensus on the formulation of the first "Food Safety Law" in China, the regulatory authorities must conduct regular or irregular sampling inspections on food, and the most stringent supervision on the use of food additives.

Most of them agreed with the establishment of the State Food and Drug Administration proposed by Jiagu Dairy to implement unified supervision.

However, there are different opinions on raising the entry threshold of the dairy industry and improving industry standards to promote industrial upgrading.

Any change is tough.

Everyone agrees to raise the standard, but the extent to which it is in the interests of all parties is not so easy to agree.

At this time, Jiagu Dairy, as a model of the industry, stood up, "Jiagu Dairy is willing to be a test of the water and a pioneer, and learn from the upgrading of the industry." ”

"We will implement the 'three-line quality control', on the national standard line to develop the enterprise standard line, improve the standard of 50, on the enterprise standard line, and set up the internal control line, which is 20 higher than the enterprise standard line. As long as it is lower than the enterprise standard line, the entire batch of products is not allowed to leave the factory. ”

"At the same time, we will complete the construction of an electronic information traceability system for dairy products by the end of next year to promote social co-governance of food safety. ”

“......”

The leaders of the regulatory department looked appreciative, but many representatives of dairy companies had dark faces.

Looking at Yang Ye with a positive attitude, they frantically slandered, "You set the bar so high, isn't this embarrassing for my fat tiger?"

Yang Ye's face does not change color.

The group has reached a consensus that the melamine incident will trigger a profound change in the domestic dairy industry. From national safety regulations, to corporate strategic adjustments, to end products and ordinary consumers, profound changes will take place.

Whoever can be one step ahead will have an advantage in the recovery of the industry.

In any case, Jiagu Dairy has always adopted high standards, and this was originally a plan for the future.

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