Partnering with smart people is a hassle-free effort. Iwahashi Shinichi came up with an idea, and Watanabe Manyumi immediately went to the road, digesting what he proposed, and he could still draw inferences.

"Definitely. Shinichi Iwahashi agreed, "Not only that, but the style of music should also be inclusive. ”

Age, gender, appearance, style, none of these are required, as long as you come.

When making this show, it was necessary to make the assumption that each of the bands that are currently performing here could be contestants on stage. And the show has to be conceived under such assumptions.

If you want to borrow the model of the idol draft, and on this basis, you have to be reborn and change it to a talent show suitable for the band, and you must enlarge the "personality".

Idols are sparkling and cute.

The bands have different styles, but they are able to accommodate all personalities.

After watching a roadshow in Walker Heaven for a while, Watanabe Manyumi was in good spirits, met a favorite band, and after watching the performance, he put a thousand-dollar bill in their piano case.

Most of the people who came here were young people, and most of them were students, and among them, Watanabe Manyumi's shot was generous.

The bands that received the tips also performed in a variety of ways, ranging from those who felt more excited and energetic, to those who put on a cool appearance that were not moved by money, and Shinichi Iwahashi, who was not a dime, watched from the sidelines and found it funny.

After watching the roadshow, the two walked out of the street.

Watanabe Manyumi invited Shinichi Iwahashi, "Find a restaurant to sit down, I'll invite you." ”

Iwahashi said with a smile, "I'm making a lot of money with that cup of instant coffee." ”

He was talking about entertaining Manyumi Watanabe with instant coffee in the studio just now, and now she is asking him back at the restaurant.

"Not necessarily. "Watanabe Manyumi is careful about the plan," I will have to discuss with you about the program then." If you come up with a good idea, I'll earn it again. ”

"It's you, you're shrewd in your accounts. After leaving Watanabe Productions, Shinichi Iwahashi didn't even say honorifics.

In the face of his ridicule, Watanabe Manyumi smiled slightly, "Thank you for the compliment." ”

The two walked forward, walked into a tea restaurant, asked for a private room, and after ordering something, they chatted while waiting.

Shinichi Iwahashi and Manyumi Watanabe have a consensus that if they want to do a band talent show, they can't rely on the two of them with nothing.

In order for this show to be held, the promise that "the winner can make his mainstream debut" must be successfully fulfilled, and for this reason, while producing the script and finding a TV station, it is necessary to win the participation of the record company.

Successful bands must get the opportunity to make their mainstream debut, and the mainstream debut can be otherwise, and the record company must have it. Establishing contact with the record company is the best way to do a good job of logistics.

Not only that, but these two insects that are one and a half inches long are at a disadvantage in negotiating with the TV station, which is something that cannot be erased even if they have money, not to mention that they don't have that much money.

But if you win the support of the record labels, things can be very different. In that case, what they want to do is not a self-produced draft, but something grander.

"So," Shinichi Iwahashi and Manyumi Watanabe made a joint decision, "to make this show, you must get support from all sides." ”

"It's not just about spreading the risk, it's about gaining the trust of the TV station and the players who come to participate. ”

Shinichi Iwahashi said, "If the bands that come out of this show are scattered among various companies, it will be like a seed falling into various fields and growing all kinds of fruits. ”

In 1983, "STAR! Birth" ended, and in 1985, "Dusk Meow" was launched. And two years later, in mid-1987, the ratings of "Dusk Meow" plummeted and faced a halving.

The kitten club comes and goes quickly, and the bear children who rushed in and made a mess of the industry will face the dissolution of the group at the same time as the show ends.

The magnificent world of entertainment has just begun to unfold to these girls. The wind and rain that I couldn't taste under the shelter of the group are ready to give these girls a good look.

Of course, the one who can get through is the winner.

The fast food of the kitten club has also come to an end, and the idol market is almost over, and next, something new must replace it to fill the vacated territory after the idol tide has receded.

In the current situation, the band is a strong candidate.

From the very beginning, the two of them had their eyes on the future band market, in other words, what they wanted to do was "STAR!" that changed the direction of the entertainment industry, rather than "Dusk Meow", which was contracted by Fuji TV.

It is difficult to get fat alone.

The market is very large, and in such a huge market, the popularity of a new thing must rely on the joint efforts of many parties. During the period of land reclamation, you must not have the idea of eating alone, which will only make you die.

The bigger the cake, the better, and when it's bigger, you'll be filled.

This is an experience from STAR!

The significance of "STAR!" is to select new talents for record companies and studios in the industry, so whenever the TV competition starts, the audience is full of representatives of the companies and record companies who come to select people, and everyone raises their cards to bid.

Because most of the industry is involved, this show has received unprecedented attention and has also been treated seriously by TV stations. And because most of the industry has focused on this show, it has been very supported during the broadcast.

Now is the golden age of television, which is just the opposite of the old era when TV stations begged their offices to produce programs and come up with ideas, and in order to win the favor of TV stations, the office had to prepare a script with a broken head.

The TV station ratings war is becoming increasingly fierce, and it is already quite difficult to sell the script unless it is a very good idea, and the big firms have begun to make variety shows with their own money.

After successfully signing a contract and striving for a suitable time period, you have to pull in sponsors, and every link is money and relationships.

This kind of talent show must not be too late at night, because the nature of the talent show is the participation of the audience to witness the growth of the band they like and support.

Because of this, it is extremely important for them to obtain support from other quarters when they are weak.

"Idols have the selling points of idols, and bands have the selling points of bands. If you want to amplify the 'individuality' of the band, not only can you welcome the contestants to release their individuality on stage, but even the judges can deliberately choose their individuality. ”

Shinichi Iwahashi continued to come up with ideas, "It will also be a great attraction for the personalities of the judges and the personalities of the musicians to collide with each other. Nowadays, when the outside world talks about rock bands, they often think of how cool they are, and for the audience, singing the opposite tune may be a kind of attraction in itself, so you might as well cater to this psychology and play bigger. ”

Make the talent show entertaining and interesting. With guaranteed ratings, sponsors are guaranteed, and topics can attract a steady stream of contestants.

"I smell the bad eyes again. Watanabe made fun of him.

Shinichi Iwahashi disagreed, "If we want to sell things that can be sold, that's how to turn everything into a selling point that can be sold, and we want to make a commercial show." ”

Of course, this kind of entertainment itself is also a way of screening.

If you want to be an artiste, or if you want to stay in a band that is an orthodox rock musician, don't come to it. Since I decided to go on TV, it has become a part of commercialization by default. The purpose of the show is clear, which is to commercialize the band.

However, Iwahashi Shinichi never thinks that commercial things are bad, and no matter how good the music is, if no one listens to it, then what's the point.

"Bad eyes are bad eyes," said Watanabe Manyumi, "and the idea is quite right." ”

Iwahashi Shinchi smiled and said, "In this way, you are the one who earns it." ”

"It's just a matter of leveling it out now," Watanabe joked with him, "I'm still a little bit close to earning it, so please discuss it with me later, about the script and the TV station." ”

"It's horrible. Shinichi Iwahashi laughed, "I had the most expensive meal ever." ”

......

The script of the TV program is divided into two parts, the first part is similar to the full-text outline when submitting a long manuscript, the TV station will hold a meeting to discuss after reading the outline and understanding what program you are going to do, and then decide whether to give you a chance to sign a contract.

Although the people who appear in the talent show are constantly flowing, there is still a need for a specific script.

It is said that this TV program attaches great importance to the existence of the script, every link of each issue, there is the control of the script behind it, the variety show is more extreme, and even when to say which sentence is arranged in the script.

Therefore, the kind of scene that can't be more coincidental, but it works well, will be called the favor of the god of variety shows. Of course, if the god of variety shows didn't come to favor him, the scissorhands in the later stage would have solved the problem.

Therefore, what is the god of variety shows, in fact, it is still an artificial god.

As with the previous festival project, Shinichi Iwahashi wrote the plan and then took it to Watanabe's office to discuss it.

Watanabe's new office is called "U-MIZ", and although she has just started out, she has only signed a band with Shinichi Iwahashi, but she has a production department and a planning department.

Of course, nowadays, her office is basically her word house, and she proposes the plan, and the people below make suggestions on how to improve her plan.

Shinichi Iwahashi went to U-MIZ as a collaborator with a planned plan, and the veteran employees who had come from Watanabe Productions and worked part-time recognized him as well, and they were surprised that he had turned into a production company owner and cooperated with his own small boss.

The melon seed bench is ready, you tell us that the script has been changed?

It's not just these people who feel incredible, Watanabe Productions, Watanabe Misa and Yoshida Miki are also surprised to learn that Iwahashi Shinichi chose to open his own music production company.

Yoshida Miki's reaction was not very strong, originally after agreeing to her sister to go out and become independent, she defaulted in her heart to Iwahashi Shinichi to go with her, but now she doesn't, but instead cooperates, she doesn't care.

This open-mindedness is Miki Yoshida's greatest strength. Whatever happened in the past, once it passed, it was written off.

On the contrary, it was Misa Watanabe, who couldn't calm down for a long time after knowing about this - she never thought that this young agent would be able to make such a choice.

How much courage and determination do you have to have?

For Iwahashi Shinichi, what Misa Watanabe saw in the past was his ability, but the choice he made this time made her see in him vigorous ambition, frankness, and strong self-esteem.

She realized that she might have looked away, and pushed a good young man away.

In addition, after both quit the company and became independent, the daughter who maintained cooperation with him, knew that he had established a production company, but did not tell herself as a mother about it, and Misa Watanabe seemed to feel the invisible protest from her daughter.

Misa Watanabe believes that Shinichi Iwahashi did not tell his daughter about the conversation he had talked to, but with Watanabe's cleverness and cleverness, it is not surprising that she would have guessed what was going on in between.

But now, it's a foregone conclusion.

Even if Misa Watanabe regrets it, she will not look back, and of course, she will not obstruct it again. In her decades of ups and downs in the industry, she has both accurate vision and failure.

If you see it, you will stride forward on the right path, and if you can't see it, you will let go of the wrong option and find another way.

This is her wisdom.

Shinichi Iwahashi took the plan and discussed it with the people at U-MIZ, and everyone tinkered with it and perfected an outline.

After the script of the first part is available, the next step is to use the script to negotiate with the TV station for signing, cooperation with the record company, and sponsorship with the advertiser.

Great oaks from little acorns grow..

In the choice of TV station, he gave up continuing to mix with Fuji TV, and he couldn't mess with his father's old rival NTV, and TV Tokyo was not in the range of choices from the beginning, obviously TV Asahi and TBS had to choose one of the two.

At that time, U-MIZ chose the location of the office in Minato Ward, which was to prepare to move closer to these two TV stations.

Of course, TV Asahi, formerly known as an educational television station, can be compared to TBS, which has dominated the ratings for 19 consecutive years. In terms of size and ratings, TV Asahi is clearly the weakest.

There is a saying among the people that TV stations are three strong and one weak, the three strong are TBS, Fuji TV, and NTV, and the weak one is TV Asahi.

Therefore, there is almost a consensus that we should first go all out to seek cooperation with TBS. TBS not only has a good ratings base, but also has rich experience in audio production.

There are no secrets in the entertainment industry, and Manyumi Watanabe is independent, and no one knows that U-MIZ is the office of Watanabe's second lady. Therefore, after preparing this outline, the TBS side also relaxed and agreed to meet them and talk about it in detail.

So, after making an appointment to meet, Watanabe Manyumi called Shinichi Iwahashi and went to visit the TV station with him.