Probably for TV stations or newspapers and magazines, advertising revenue accounts for a large part of their source of income.

If there is no advertising fee, then it will be difficult for the media to sustain itself.

However, these media are limited by themselves and cannot directly deal with customers who need to advertise, so they must set up an agency in the middle, on the one hand, communicate with interested companies and produce advertisements for them, and on the other hand, buy the advertising time of TV stations, or the pages of newspapers and magazines, and arrange advertising, which is called advertising agency.

And dentsu is the industry leader among advertising agencies, and it still belongs to the kind of super boss who can't shake it from the second to the 18th bundle together.

In this book, Dentsu has a terrifying influence, especially in the entertainment industry.

As the largest advertising agency, dentsu is trusted by large corporations. Dentsu has close relationships with large corporations and controls the flow of their advertising spending. The media relies on advertising expenses to sustain itself, so Dentsu, which controls the whereabouts of most corporate advertising expenses, has become the media's food and clothing, so that the media has to look at Dentsu's face and act.

For the entertainment industry, the media is their only stage. Therefore, in the industry, dentsu has a terrifying influence, and it is not an exaggeration to say that it is the "mastermind" in the entertainment industry.

And the identity of the mastermind behind the entertainment industry is just an ordinary one of the various influences of the huge dentsu.

In a large company like this, there are two types of people who can work in it. One is the official N generation and the rich N generation with a good background, which is also a common problem of this enterprise, in addition to the sequence of years, there are also a bunch of related households who come in through the back door to enjoy Qingfu. After these people came in, they had an easy job, and most of them were trying to mix their qualifications.

Of course, Dentsu doesn't have a habit of keeping idlers. The children of these entrepreneurs, TV station and publishing house executives, or Zheng Zhi's family were admitted to work in order to deepen ties with all walks of life.

And these officials and rich N are not just looking for a place to live. They use Dentsu as a stage of communication to develop their own relationships, so that people from the upper class can be closely connected and defend the barriers of the upper class.

In addition to these gang of officials N and rich N, the other part is really recruited to work. After joining the company, I started from the basics, and while enduring the difficulties of my boss, I endured the very different treatment from my colleagues who came in through the back door, and climbed up step by step.

Either they are eliminated and crushed under the wheels, or they climb up and become the so-called "Dentsu MAN", and the beauties of money and status roll in.

Especially because of dentsu's special relationship with the media industry, currying favor with dentsu MAN has become a path to promotion for some unknown female artists, and willingly, they have become the little bugs that have been eaten on this network.

As for whether there is a return after being swallowed, that's two to say.

"Dentsu MAN, it's either domineering or it's a mess of relationships. ”

In view of his consistent impression of the company Dentsu, the boyfriend of Asako Iwahashi either has a deep background or has worked hard all the way, and Iwahashi Masaki has a bad impression of Dentsu's employees, even if this is the object of his daughter's recruitment.

"I think my sister's boyfriend isn't the kind of person you think. Iwahashi said as he pondered his words.

This is not to say good things about this future brother-in-law who has not met, but simply out of the impression of the consistent style of Iwahashi Asako. He, the elder sister, knows better than anyone what she wants, and she will never let herself fall into an unseemly situation.

"Anyway, it was Asako who chose it herself. Chiyo Iwahashi's reaction made Iwahashi Shinichi realize that his mother agreed with him.

Iwahashi Masaki didn't make a sound, and on the TV, the red and white song club entered the end, and it was the female singer and Hita Xianko who appeared as the total finale. She made a big splash at the party this year, not only as the overall finale, but also as the host of the red group.

Iwahashi Masaki watched her performance and muttered, "How long has it been since Wada-san released a best-selling song?"

"I don't know," said Chiyo Iwahashi, "it feels like someone from a long time ago." ”

Kenko Wada, who debuted in 1968, is a somewhat outdated figure even to those who experienced her youth. But he has qualifications and fame, and his status is constantly rising, so he naturally becomes a member of the list of the Red and White Song Club.

Having said that, the matter of seniority ranking was even reflected in the Red and White Song Meeting.

......

This year's Red and White Song Party ended with the victory of the red group.

As the host of the Red Group, Kayoko Wada received the pennant symbolizing victory from the hand of the director of NHK, and it was a beautiful night.

In the TV screen, the singers who attended the Red and White Song Party took the stage collectively and began to sing the Japanese version of the unforgettable tonight - "Firefly Light".

Iwahashi yawned, "I can go to sleep now." ”

Since they were young, the couple did not have the habit of running to the shrine overnight, but chose to avoid the rush hour and go to the shrine near their home at a leisurely pace.

From this point of view, it can be regarded as "not a family does not enter the door".

Shinichi Iwahashi, an outsider, was even better, and he didn't even visit the shrine on New Year's Day.

Sleep at home and sleep until noon...... Anyway, I ate the food box that my mother bought before the New Year...... It was meant to be like this.

As a result, at eight o'clock in the morning, the crickets in the pager screamed and woke him up.

I went downstairs in a daze, and when I called back, it was Miwa Yoshida.

"Happy New Year, Shen Yijun-"

The new year has a new atmosphere, but the voice of Miwa sauce is full of vitality, and it is the same every year.

"Happy New Year. Iwahashi Shinichi was sleepy-eyed.

Miwa Yoshida sounded in a good mood, "Probably haven't woken up yet?" ”

"You know and called......" Shinichi Iwahashi complained quietly.

"Aren't you going to the shrine today? When you come back, remember to drink Tusu wine. "Miwa Yoshida, pretending to be stupid and climbing along the pole, these two divine skills are all supernatural in cultivation.

"When will Shin Yi-kun come back?" she immediately jumped to a new topic.

"I'll be back the night after tomorrow. ”

"I won't be back until five days. I haven't seen my friends in Hokkaido for a whole year, so I made an appointment to play together. Miwa Yoshida said, "That's right, Shinichichi-kun." I have a gift for you. ”

"King crab, cantaloupe, or white lovers?"

"It's a beautiful thought. Miwa Yoshida smiled, "Anyway, you'll know then." After she finished speaking, she immediately showed her fox tail, "By the way, remember to prepare a gift for me." ”

"I know. Iwahashi Shinichi lifted his forehead, "I don't really want your gift......"

"So, let's decide!"

Miwa Yoshida made a final decision, hung up the phone happily, and said that he was going to the temple soon.

Hanging up such a chaotic phone call, Shinichi Iwahashi's sleepiness also disappeared in the New Year's bombardment of Miwa-chan, so he simply washed up and walked into the living room.

"Happy New Year, Father, Mother. He greeted his parents for the New Year.

"Happy New Year, Shenichi. Iwahashi Shoaki asked him to come over and sit down, and Iwahashi Chiyo poured a glass of Tusu wine and sent it to him, "Drink a glass of wine, the new year begins." ”

"Tusu wine is different from other wines, young people drink it first. "However, I spent the past two years with my mother...... Two old guys too. ”

Iwahashi Shoaki finished the wine in the glass and reached over again, "Give me another glass." ”

Chien Iwahashi finished pouring the sake instead of her husband and stood up, "I'll go cook rice cakes." ”

While he was sitting, the pager on Shintoichi Iwahashi rang again. He got up to call back, an acquaintance dealing with him in Tokyo.

After eating the rice cake, Shinichi Iwahashi changed his clothes and greeted his parents loudly, "I'll go out for a walk." ”

On this day, no one will come to the door, and they will not visit the door themselves. Although they are all Chinese New Year, this book is still different from the rabbit country.

It's boring to go out for a walk alone, and if you don't have a destination. Iwahashi Shinichi went outside for a walk, and when he was almost home, the pager rang again.

Anyway, it was only one street away from home, and when he got home, he went to look for the phone first.

After it was connected, it was Yukiko Okada.

The little girl went back to her hometown in Nagoya with her mother before the New Year, and when it came to the New Year, she would call him on the day to greet the New Year, and she was very polite.

At the busiest time at the end of the year, she didn't have much work, only attended a few large-scale song shows, and after the New Year, she only booked a few important idol party shows.

The male and female idols of this year are often gathered together by TV stations to do programs, such as the alumni meeting of idols who debuted in a certain year, similar to this program.

By April of this year, Yukiko Okada's contract with SUNMUSIC will officially end, and she will officially retire from the entertainment industry and become an ordinary person.

To this end, SUNMUSIC planned a retirement concert for her at the end of March, drawing an end to her idol career.

As the final curtain call, it is the Yoyogi Daiichi Gymnasium.

"Will you be able to come and see me perform then?" asked Yukiko Okada, "If you go and the tickets start to be issued later, I'll send them to your company." ”

"Of course I want to go. Shinichi Iwahashi promised her.

......

"Fazi-chan has achieved good results since her debut, and Mizoguchi-san is also relieved. ”

Yukiko Okada told him about these trivial matters, not because he suddenly mentioned it, but at the end of last year, Noriko Sakai won the Best Newcomer Award at the Song Awards, and as a new singer, she was highly recognized.

Mizoguchi Noburo fell in love with Sakai Noriko after the incident of Yukiko Okada, and had high hopes for her, at this time her debut was smooth, and Yukiko Okada was also happy for her, or in other words, Shinro Mizoguchi was happy that Shinro Mizoguchi, who was kind to her, found a future star again.

A generation of newcomers replaced the old, and when Yukiko Okada gradually retreated to the second line, the resources that were originally put on her began to transfer to Sakai Noriko's side, because in this way, SUNMUSIC will support Sakai Fazi, hoping that she will top the market that SUNMUSIC lost after Yukiko Okada retired.

Speaking of which, the reason why Yukiko Okada at that time was suddenly pushed to the front was also because Seiko Matsuda suddenly announced that he would temporarily stop working after getting married and having a daughter.

"That's right, Iwahashi-san. Before hanging up the phone, Yukiko Okada said to him, "At yesterday's record awards, Akina Sang won three times in a row." ”

"I know," Iwahashi smiled, "I watched last night's live broadcast as well." ”

"It's really worthy of Akina San, it's amazing!"

Okada Yukiko's excitement is as if she was the one who won the big prize.

After hanging up Yukiko Okada's phone, Shinichi Iwahashi finally took a break. Walking into the living room, Chiyo Iwahashi said to him, "Shinichi's phone calls have been on since early in the morning, and I'm busy enough." ”

"His job is to communicate with people. Iwahashi said slowly.

His son, who is in his third year in Beijing, opened his own production company, but when he returned home, Iwahashi Masaki hardly asked him about his work.

Speaking of which, I chatted with Mrs. Ueno next door a while ago, and I heard her say that the lead singer of the band called BEGIN in the band of the band in the kingdom of heaven is a very kind young man. ”

Chiyo Iwahashi, who was reading a magazine, picked up the sentence, and it was not that he didn't care about his son's career.

Hearing her say this, Iwahashi Shinichi remembered the shy face of BEGIN lead singer Higa Ei, and felt that it was not strange that he would be supported by an older housewife.

As he was thinking about it, he heard Chiyo Iwahashi let out two chuckles.

"What's wrong?" asked Iwahashi.

"This cartoon is really interesting. Chiyo Iwahashi said, "It would be nice to have a daughter like Maruko." ”

"What Maruko?"

"This," Chiyo Iwahashi said, raising the magazine in his hand, "a manga called "Cherry Maruko." The author is also from Shizuoka, and the background of the manga is also Shizuoka, so it looks very familiar. ”

"Cherry Maruko?" Iwahashi Shinichi moved.

"That's right, a manga serialized on RIBON. This is a joint issue that was released last week, but it was too busy for the Chinese New Year and I haven't read it. Chiyo Iwahashi said.

"That's why I'm already an old woman, but I'm still going to buy a girl's comic magazine as if nothing happened. "Iwahashi will take his wife to make a shabu-shabu.

Chiyo Iwahashi was too lazy to answer, so he said that the two of them couldn't even quarrel.

However, for Shinichi Iwahashi, the first thing that comes to mind when he hears the name of this manga is...... Crackling, crackling?

Then again, When exactly did Cherry Maruko start animating?

As he spoke, Shinichi Iwahashi's pager rang again.

Iwahashi Shoaki looked at his son and teased: "Here you go again, it's rare to go home, but Tokyo keeps calling you." ”

Iwahashi Masaki has a special speaking technique, which is to tell the parable of the cold dead in a serious way. Shinichi Iwahashi broke out in a cold sweat and got up to call back.

This paging was made by Akina Nakamori.

After exchanging contact information, this number Shinichi Iwahashi never dialed out, and Akina Nakamori never dialed it.

After the phone was connected, she said on the other end of the phone, "Happy New Year, Iwahashi-san." ”