In terms of publicity and marketing, the most important thing is, of course, the word-of-mouth of the movie!

If the word-of-mouth is strong enough, it directly makes the audience praise it and triggers a crazy movie-watching effect, then it's okay, you don't have to work publicity at all.

The problem is that no one knows the reputation of "Painted Skin", and Shen Mengxi doesn't dare to pack a ticket and say that it will definitely cause a sensation, after all, the plot has been changed, and the actors have changed a few...

So, publicity is important!

The strategy is roughly similar to the publicity method of "Ip Man", focusing on TV, Internet, and print media to airplanes, trains, videos, and building advertisements...

One more of the top ten theaters in the country jointly signed the distribution right of "Painted Skin"!

That's right, let Lee Cinema Line!

Let the cinema chain also participate in the distribution of the road.

It can be described as all-round coverage of land, sea and air!

Do this for Mao?

Because this year's National Day file has "Keep Talking" and a "Adventure in the Center of the Earth"...

The former is menacing, China Film Warner Hengdian Film and Television, Emperor is responsible for the production, adapted from the Hollywood movie "Desperate Mobile Phone", gathering Gu Tianluo, Zhang Jiahui, Da S, Liu Huohua, and the director is Chen Musheng...

Shen Mengxi continued to emphasize: ""Painted Skin" is our key project this year, unlike "Ip Man", "Ip Man" can make a lot of money overseas, and "Painted Skin" must get more than 200 million box office!"

"The upper limit of propaganda spending... 20 million!"

“... I know. ”

After a few words, Shen Mengxi took a car to the airport and flew back to Beijing immediately.

......

The screenwriting team of Mingxi Studio is probably divided into three waves, one wave is for mother-in-law and daughter-in-law, family dramas, the other wave is dedicated to writing costume idol dramas, and one wave is an anti-Japanese drama!

It's all about the market!

mother-in-law and daughter-in-law dramas, most of the scripts "Kintaro's Happy Life", "When Mother-in-law Meets Mother", and "Life in Two Cities" are mostly found in the original works and adapted;

In the costume drama piece, Tang Ren's screenwriting team is mainly added, including "Painted Skin", "Fairy Sword III", as well as the planned "Step by Step Shocking" and "Xuanyuan Sword" series...

Anti-Japanese dramas, there are no particularly good scripts, except for "Snow Leopard", "Red", "Indelible Number"...

This is not a long-term solution, encouraging them to go in the direction of spy warfare...

"Snow Leopard" is already in the late stage, and the trial broadcast at the end of the year is set, if it's good, it will be broadcast at the beginning of the year...

Shen Mengxi is quite helpless, because of the big drama at the beginning of next year, Mango Channel has set "The Temptation of Going Home", and he knows that this drama will directly occupy one place in the ratings!

Own drama fight...

But other TV stations have their own considerations, you sell the drama, when it will be broadcast, the TV station has the final say!

Also, the TV series can't be given up for the time being, although it's a bit chaotic...

Mengxi Company also has to pay protection fees - buy ratings!

This is called basic expenditure, you see, all TV dramas buy ratings, which means that they don't buy anything, isn't it amazing, it's back to the original starting point!

But in the TV series, the income is stable!

Why don't you get in touch with a few TV stations, just cut it off?

It's really not good, and around 2012, the webcast market matured, and the main position was directly transferred to the major online platforms.

Shen Mengxi returned to Beijing, mainly wanting to discuss "The Beautiful Times of Daughter-in-law" with Director Liu Jiang...

Of course, we have to participate in the media preview screening of "Departure Today"...

How to say it, although I am not very optimistic about the box office revenue of "Departure Today", after all, Mengxi is the distributor and promoter, and the necessary publicity and marketing still have to be done!

Posters, trailers, promotional drafts for major portals and print media, and patch trailers before the cinema screening are necessary investments for film promotion.

Giving out some red envelopes or inviting you to eat is a must.

"Excuse me!"

"Hard, hard..."

Zhao Jinsong greeted the film critics who watched the movie one by one, and the staff next to him gave small gifts - beautifully packaged gift boxes, which contained red envelopes and MP3s...

Shen Mengxi chatted with Zhang Xiaobei:

“... I'm afraid this movie won't be good at the box office!"

"It's okay, we don't have to sell every movie, but we have to make sure that every work is praised!"

"That's right, anyway, you've already made enough money doing "Ip Man". ”

After chatting a little, Zhang Xiaobei signed the letter, took the gift, and left.

......

"Actually, "Double-sided Tape" is a bit too uncomfortable, and I feel panicked when I watch it!"

"But Wang Liping's "The Beautiful Times of Daughter-in-law" is different, reading the script makes people feel comfortable!"

"I heard that 'Double-sided Tape' is an adaptation of social news?"

"It's a criminal case..."

Liu Jiang roughly flipped through the script of "The Beautiful Times of the Daughter-in-law", and then nodded: "... I've taken this show!"

"That's good, we just recommend it in terms of casting, you can make your own decisions!"

Nodding, Liu Jiang took the script and left...

"The Beautiful Times of the Daughter-in-law", the idea is provided by Mengxi Studio, but the writer is Wang Liping, the screenwriter is Wang Liping, she finishes writing the outline, and the people in the studio fill in the plot according to the outline, and Wang Liping finally checks...

The script spent 6 million, of which 4 million was paid to Wang Liping!

It's called respecting intellectual property rights!

Even with such respect, Wang Liping still made her own company, her own screenwriter, producer...

chose Hu Ge and Yan Ni group CP...

This is the original plane!

Zhao Jinsong handed him the third-quarter financial report and asked casually: "When will you leave for the United States?"

"The day after tomorrow... What's wrong?"

“... It's okay, I just want to say why don't you choose one or two Chinese actors this time?"

"Why are they chosen? Damn, we made so much money in the third quarter?"

"Well, the income is 24 million US dollars, which is close to 150 million yuan when converted into RMB... can act with Xiao Lizi, I think, even if it is a trick, there will be a group of people who are willing!"

Shen Mengxi was almost speechless...

Who's going to talk to you about the tricks?

"...The split of "Ip Man" has come down?"

How could there be so much otherwise?

"No, this is the first batch of accounts for "Hide and Seek", "Test to Die" and "Splendid Legacy", and in addition, there is $6 million in overseas royalty income from your "Moving Maze"..."

"Why are you so calm? $24 million..."

Zhao Jinsong waved his hand: "I was very excited at first, but then I thought about it, we took 1800, and Xijie made a net profit of 42 million US dollars... What do they offer?"

"I can't say that, if our film wants to open the market in South Korea, we need Xijie as a protective umbrella, since we want others to protect it, it's normal to pay some protection fees!"

"Do you want to spread the word?"

“... There's no need, we're not going to go public, you just need to reveal a little bit to the familiar media... By the way, you just said that you are playing tricks, is someone looking for you?"