Chapter 425: Word of Mouth and Box Office (5/8)

In the past two years, kung fu movies have not been as popular as before!

The routine is almost used.

What is the core of "Jingwumen"?

Nationalism!

Bruce Lee kicked and smashed the signboard of "The Sick Man of East Asia", which aroused the excitement of all Chinese!

Later, Li Lianlian's "Jingwu Heroes" focused on martial arts competitions, and used martial arts to enter the philosophy.

Although it is still slightly inferior in the end, the realistic action style, calm and atmospheric characters, and the interlaced clues of light and dark are still unforgettable.

Chen Zhen, played by Li Lianlian, is brave and resourceful, does not reject modern culture, and convinces people with reason, which is extremely rare in China's action movie faction.

Therefore, Jingwu heroes are awesome - kung fu movie textbooks, NO.1 in the history of kung fu films.

To Donnie Yen...

It's uncomfortable!

How did he come up with new ideas?

In fact, if "Jingwu Fengyun" is renamed "Tianshan Black Man", I dare to say that there will be a lot of critics of this movie!

You flaunted your own martial arts and filmed a superhero, what else do you say to be innovative?

Why doesn't "Captain America" look obtrusive?

Because World War II was the coronation of the United States!

What role did we play in World War II?

The capital has fallen, the land has been lost, and compatriots have been slaughtered...

The all-out war of resistance broke out in 37 years, but we never dared to declare war on Japan!

It wasn't until the end of 41 that the United States declared war on Japan that it finally mustered up the courage to declare war on Japan with its big brother!

Forget it, in a word: the brain-dead behavior of describing the devil as mentally retarded is disgusting!

It's embarrassing to say that we've been calling on Japan to face up to history, but it seems that we don't want to face it ourselves...

Although "Red Cross: Women's Enlistment Notice" filmed by Ren Ri Ben deliberately exaggerates the side of fraternity, it really restores the war plot, and devotes a considerable proportion of the space to describing the brutality and unreasonableness of the Kwantung Army!

What about us?

Bao Zi Lei, 800 miles away to hit the devil...

Why is it involved in the anti-Japanese drama?

Because "Jingwu Fengyun" is really an anti-Japanese drama!

And it's not funny, it's really not as good as "Hands Up"!

......

The marketing team of "33 Days of Broken Love" is really awesome, and the movie has just been released, and it has created a bunch of hot spots.

Yang Xiaomi's bust, chick movies and word-of-mouth are overwhelming...

The focus is on the fourth!

It's a story that grows out of our present life, joyful and warm. ’

I originally enjoyed a down-to-earth description of "33 Days of Broken Love", but when I thought about the word "down-to-earth", I hated it, so I changed it to "The actors' acting skills are really good, the plot is reasonable and perfect, and it is a model work of domestic films!"

'Amazing low-budget movie, although my self-esteem is worthless, but I can't afford to be trampled on like this. ’

"Mengxi's subordinates are really talented, it's so awesome, you can play tricks by forming a CP casually!"

Later, I realized the importance of golden sentences, and immediately changed my direction and focused on marketing golden sentences.

So, a bunch of QQ personality signatures were changed to 'You haven't even given birth to anyone, what do you need to question life!'

Yourcenar once said something that I have always thought was mean but precise: There is nothing dirtier in the world than pride. ’

In fact, these people don't even know who Yusenar is.

But don't delay everyone pretending!

WeChat, can you hurry up!

Circle of friends is a good way to market.

What, you said let Shen Mengxi do WeChat?

Why don't you let him do Netflix?

......

"Jingwu Fengyun" starring Donnie Yen, Huang Qisheng, Huang Bo, Shu Qi, director Liu Weiqiang, producer Chen Jiashang, and light main control distribution.

It's really dominant!

After it was launched, it won 19 million box office on the first day, directly leaving behind "Hawthorn Tree", "33 Days of Broken Love", including "Inception"...

The box office of "33 Days of Broken Love" on the first day was 16 million...

The box office of "Hawthorn Tree" on September 21 was 11 million, with a cumulative box office of 41 million;

"Inception" received 8.1 million in a single day, with a cumulative box office of 436 million;

However, the word-of-mouth comparison came out all of a sudden!

"One sentence evaluation of "Jingwu Fengyun": Assembly number + Black Man + October Siege + Kawashima Yoshiko + Wind + Jingwumen = nothing!"

"How can it be rotten like this? I feel like adding a sentence at the beginning of the film: This story is purely obscene, and it would be more appropriate if the similarity is purely a dream!"

"No refinement, no martial arts, no wind and clouds. Even the basic editing is messy and angry!"

"I want to add all popular elements, but I haven't filmed anything, and it's so pediatric to engage in a spy war. ”

"Jingwu Fengyun" has been complained about by all kinds of complaints...

There was no mercy, and even the main creative team's roadshow was 'difficult' by reporters, who directly asked 'why do you want to change it so blindly.' ’

To what extent...

It is difficult for the light team to control the comments, so what to say in a press release: The most powerful part of this film is the sentence that Huang Bo said at the end: 'This place in China has been around for thousands of years, and how many foreigners have come here who want to bully us, and finally wait for two words: Get out!'

It's useless, and it's immediately covered by bad reviews!

The next day, "33 Days of Broken Love" had a single-day box office of 21 million, successfully surpassing "Jingwu Fengyun"...

On the third day, that is, September 24, the single-day box office of "33 Days of Broken Love" was 24 million...

Hang all the way!

In fact, "33 Days of Broken Love" is mainly aimed at "Hawthorn Tree"...

Both of these themes are romance films, and the investment is not large, and "33 Days of Broken Love" is to block "33 Days of Broken Love"...

Therefore, in the roadshow of "33 Days of Broken Love", the main creative team did not mention "Jingwu Fengyun" at all...

Shenzhen Roadshow, Han Yan:

"Mengxi once said: The market needs directors who understand the audience, not those who are high, what I shoot, what directors you watch, the theme of broken love, should be what many fans are concerned about, so we made this project!"

“... We don't compare with other movies, the themes we do are all groundbreaking, "Painted Skin" has opened up oriental magic, "People in Embarrassment" tells everyone how to play low-cost comedy, "Those Years" has opened up youth films, and "33 Days of Broken Love" is to tell you the correct way to shoot chick movies..."

The reporter mentioned that "The Love of the Hawthorn Tree" was shortlisted for the Hawaii Film Festival...

Han Yan shook his head: "We don't go to any international film festivals, if one day we have an idea and want to make a film that reveals human nature, we will take the route of rushing for awards!"

As soon as he finished speaking, Song Hang, who was in charge of leading the team, added: "Our company's "Donkey Gets Water" was selected as the opening film of this year's Busan film, and "The Piano of Steel" was shortlisted for the main competition unit of the Tokyo Film Festival... We just don't bother to publicize these things!"

"We've always insisted on walking on two legs, but we don't work with a famous director..."

"Do you still firmly believe that the box office of "33 Days of Broken Love" can break 300 million?"

"Of course, if you look at its trend, in the three days of the Mid-Autumn Festival, 61 million, I dare to guarantee that before the National Day, the box office can have 180 million, and another 150 million will be collected in the seven days of the National Day, and it will break 300 million properly!"